Infographics are quite trendy these days throughout the marketing and tech community. It's not difficult to see why. Through infographics, marketers and researchers are now able to provide substantial information/statistics while still be able to appeal visually. But, what exactly is an infographic?
Put simply, an infographic is 50% informational (INFO-) and 50% visual (-GRAPHIC). It's that simple. An infographic is the result of both research and analysis on a specific topic. (i.e. car shoppers during the holidays) While some may knock the infographic as just being another fad or trend, you must remember this: More than half of us are Visual learners.
What Purpose do Infographics serve?
- They build links. Chances are if someone finds your infographic useful, they'll share it and it link it back to your website, blog, etc. This helps immensely to increase your visibility. And, when people continue to link back to your website, you'll receive more traffic.
- Possibility of Virality Is there anything more powerful than Word of Mouth? More specifically, is there anything more powerful than a "Viral campaign" in 2012? Yeah, I didn't think so. If you create a stunning infographic with substantial facts and stats, the more people will share it, and the more people share it, the better the chance of it going viral. It doesn't have to be shared by everyone on the internet. It can go viral in your field (automotive).
- Branding If you create a visually attractive infographic embedded with logo on it, it will help to increase awareness of your brand in both your local area and a more national scale. As Web Marketing Group points out, "using infographics are scalable, shareable and brandable."
My Take on Infographics:
I think infographics are awesome--and, that they're here to stay. Being a writer, it's hard to admit, but the truth is that people don't read as much as they used to, meaning that they're more likely to click on your infographic than they are to click on your blog post. "Hey, look it's shiny!" Infographics are not only appealing visually, but they also enhance and inform your marketing strategy in regards to SEO, online visibility and brand awareness.
So, perhaps, the next time you plan on writing a blog post featuring different statistics, you might want to hold onto those stats and embed them into a nice little graphic for everyone to enjoy.
[Source: Web Marketing Group]
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