More often than not, people think that graphics and texts are independent. An average person will post a great image, but neglect the text or on the other hand, post powerful text with no accompanying graphic. So what if we could combine powerful text and a helpful image to create a graphic that provides information? We can, and the result of this combination is called an Infographic.
Infographics are great considering the short attention span of the average content consumer; in fact, you’ve got just seconds to catch someone’s attention and inform them of the information you want to convey.
While we generally try to avoid idioms, the phrase “killing two birds with one stone” is more than appropriate when talking about infographics. You can convey information, while maintaining your company's brand and land them at the end of a great graphic with a better hook. Infographics are not just important important to catch your reader’s attention but, they’re huge for SEO (Search Engine Optimization). All of the words on the infographic will be read by search engines and used to help place you hire on organic web searches.
Other Perks of Infographics:
• They can be recycled. The research you’ve used to create an infographic can turn around and generate a press release.
• It is easier to explain complicated data in the form of a picture
• Inexpensive
• They get shared more than just regular text.
Are you still not sold yet? Maybe you will be once you see how easy it is to make an infographic. There are sites like infogr.am and visual.ly that take you step by step through creating your infographic from the beginning stages of deciding what content you want to feature, through the end final touches making your ingoraphic design stand out!
Try it out and see if you get the ROI you want for your business.
~CB and BL
