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infographics (2)

More often than not, people think that graphics and texts are independent. An average person will post a great image, but neglect the text or on the other hand, post powerful text with no accompanying graphic. So what if we could combine powerful text and a helpful image to create a graphic that provides information? We can, and the result of this combination is called an Infographic.

Infographics are great considering the short attention span of the average content consumer; in fact, you’ve got just seconds to catch someone’s attention and inform them of the information you want to convey.

While we generally try to avoid idioms, the phrase “killing two birds with one stone” is more than appropriate when talking about infographics. You can convey information, while maintaining your company's brand and land them at the end of a great graphic with a better hook. Infographics are not just important important to catch your reader’s attention but, they’re huge for SEO (Search Engine Optimization). All of the words on the infographic will be read by search engines and used to help place you hire on organic web searches.

Other Perks of Infographics:

• They can be recycled. The research you’ve used to create an infographic can turn around and generate a press release.

• It is easier to explain complicated data in the form of a picture

• Inexpensive

• They get shared more than just regular text.

Are you still not sold yet? Maybe you will be once you see how easy it is to make an infographic. There are sites like and that take you step by step through creating your infographic from the beginning stages of deciding what content you want to feature, through the end final touches making your ingoraphic design stand out!

Try it out and see if you get the ROI you want for your business.

~CB and BL

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(Source: Web Marketing Group)

Infographics are quite trendy these days throughout the marketing and tech community. It's not difficult to see why. Through infographics, marketers and researchers are now able to provide substantial information/statistics while still be able to appeal visually. But, what exactly is an infographic?

Put simply, an infographic is 50% informational (INFO-) and 50% visual (-GRAPHIC). It's that simple. An infographic is the result of both research and analysis on a specific topic. (i.e. car shoppers during the holidays) While some may knock the infographic as just being another fad or trend, you must remember this: More than half of us are Visual learners.

What Purpose do Infographics serve?

  • They build links. Chances are if someone finds your infographic useful, they'll share it and it link it back to your website, blog, etc. This helps immensely to increase your visibility. And, when people continue to link back to your website, you'll receive more traffic.
  • Possibility of Virality Is there anything more powerful than Word of Mouth? More specifically, is there anything more powerful than a "Viral campaign" in 2012? Yeah, I didn't think so. If you create a stunning infographic with substantial facts and stats, the more people will share it, and the more people share it, the better the chance of it going viral. It doesn't have to be shared by everyone on the internet. It can go viral in your field (automotive).
  • Branding If you create a visually attractive infographic embedded with logo on it, it will help to increase awareness of your brand in both your local area and a more national scale. As Web Marketing Group points out, "using infographics are scalable, shareable and brandable."

My Take on Infographics:

I think infographics are awesome--and, that they're here to stay. Being a writer, it's hard to admit, but the truth is that people don't read as much as they used to, meaning that they're more likely to click on your infographic than they are to click on your blog post. "Hey, look it's shiny!" Infographics are not only appealing visually, but they also enhance and inform your marketing strategy in regards to SEO, online visibility and brand awareness.

So, perhaps, the next time you plan on writing a blog post featuring different statistics, you might want to hold onto those stats and embed them into a nice little graphic for everyone to enjoy.

[Source: Web Marketing Group]

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