Blog

"It's nice to be important, but it's more important to be nice."   ~Author Unknown

Kindness is a very important characteristic in life and in selling. The hardest part of being kind is the decision to do it even when it is not being done back to us. Especially in dealing with a customer who doesn't like sales people and is not being nice because our titles in work are, "Sales Consultant." The greatest weapon we have against them is the ability to be Kind. WHAT? You might be saying, "The greatest weapon is to throw them out of the showroom!" LOL!

Have you ever heard the saying,  "Kill Them With Kindness!" Well that's exactly what you do when you act kindly towards people who are not so kind back to you. They will eventually begin to see that they are acting ridiculous and start acting nicer because their strategy of being nasty isn't working and they realize that you are a person too or they'll end up leaving because you're not falling into their so called trap. 

"Constant kindness can accomplish much. As the sun makes ice melt, kindness causes misunderstanding, mistrust, and hostility to evaporate."
~Albert Schweitzer   

 

This is not always the easiest thing to do because when treated wrong the natural response is to treat them wrong back the same way. When spoken to in a nasty way people feel as though they need to give them a piece of their minds. As if they can really afford to lose a piece of their minds. However, the higher way to respond is completely opposite.  We should be more interested in winning a sale rather then winning an argument with a customer. If you win the argument and lose the sale, then who really won? No one! 

Here are some things to remember while applying kindness to the sale:

1. Be kind even when it's not easy.

2. Treat customers as you would want to be treated if you were in their shoes.

3. Prefer the customer above yourself.

4. Win the sale not the argument. 

5. Be sincere.

6. Go the extra mile. Zig Ziglar said,  "There are no traffic jams on the Extra Mile Highway!"

7. Thank them for the sale. Let them know that you understand that there are many choices out there to buy a vehicle from today and that you really do appreciate them choosing your dealership to serve them in their automotive needs and then end it with a sincere thank you. Something like this,  "Thank you so much again for allowing me to serve you! It was an honor helping you & I truly appreciate your business!"

 

This will make the customer feel so special and I will guarantee they most likely remember the way your acts of kindness made them feel when they have to consider purchasing another vehicle. Also when they hear someone is in the market for a vehicle they're going to be more likely to send people your way.

 

"Kindness is the language which the deaf can hear and the blind can see."
~Mark Twain