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Top 10 Trends in Wheel and Tire Accessories You Need to Know

If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business.  Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different from every other factory model. Accordy to USAtoday.com, Ryan Friedlinghaus, founder of West Coast Customs, a Corona, Calif., customizing operation  says, "wheels is always the first question" for customers looking to personalize vehicles, even if they lack the cash for a complete rebuild.

OFF ROAD WHEEL TRENDS

1. Steel Wheels: They are strong but light weight (17 in) lighter wheels are more budget friendly and steel wheels are strong enough to carry speed off-road.
2. Carbon Fiber: These tend to be strong and light weight for better fuel efficiency.

PASSENGER CAR AND TRUCK WHEEL ACCESSORY TRENDS

     3.  Painted Wheels with window designs: Customers can get creative with their favorite colors.
     4. Flat and mono Black machined faced Wheels: For customers that desire a cleaner sleeker look.
     5. Forged rotary and Forged Spin Wheels: extremely strong but lightweight alloy.  Fits well with Hondas, Chevrolet Camaros, Ford Mustangs and more.
    6. PVD Wheels: Physical vapor deposit or vacuum chrome are favorites among customers who endure salty winters because they hold up better than chrome under those conditions.
    7. Hellaflush Wheels: These are popular among the street racing fans.

TIRE ACCESSORY TRENDS

    8. Eco Tires:The cost of all natural rubber has decreased. And orange oil tires have increased grip and reduced roll resistance. This is a great option for those looking to reduce their carbon footprint.
    9. LRR tires: Low roll resistance tires are great for better fuel efficiency. They also fit well on the smaller SUVs and CUVs that more people are purchasing.
   10. Wheel / Tire Packages: More retailers are offering the wheel/tire kits as a convenience to customers. When a customer chooses the wheel accessory the proper tire is automatically selected to come with it.  

Insignia Group, the leading provider of accessories sales systems and training has helped dealers maximize profits for over 10 years. Supporting 20+ brands and dealerships nationwide, we help our customers establish and grow their Accessories Profit Center. Call 888-579-4458 to learn more or schedule a demo.

4 consumer points to consider when selling car accessories

Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships would be wise to keep up. The demand for car accessories is high. And, just like fashion accessories there are hundreds of options. And, trends change rapidly. Here are four reasons why people love certain car accessories.

1.       Making a Personal Statement

Crisp leather jacket, “I’m a rebel”, Eco-friendly seat covers “I care about the planet”. Just like fashion accessories, car accessories help your buyer make a statement about who they are.  A car is an extension of its owner, and we all want to present a certain “self” to the world. So, whether it’s a bike rack on a rugged Jeep Wrangler or a spoiler on a sporty Mazda 3, accessories gives buyers another way to express themselves through their car.

2.       Affordable Luxury

It’s inevitable. There is always going to be a prospect that’s eyeballing a Mercedes-Benz but their budget lines up more with a Toyota Corolla.   The right accessories can make that Corolla feel like a Benz. With today’s economy more and more people are learning to live within their means. That doesn’t mean buyers don’t still desire luxury.  But, in terms of cost efficiency it’s harder to justify. Rather than stretching their budgets almost $20,000 more on a luxurious brand consumers will invest $5,000 more in alloy wheels and seat heaters giving an economical brand a very similar look and feel.

3.       Protects the Value

A new car loses 11% of its value as soon as it leaves the lot. So unless they plan to ride until the wheels fall off, it’s not an ideal investment. People are aware of this and are more concerned than ever about protecting the value. Accessories like bed and trunk liners, covers, and deflectors can protect the resale/ trade-in value of a new car. This makes your buyer more confident about shelling out so much of their hard earned cash.

4.       More Convenience

 We as Americans are always on the go, we love to multitask, and prefer to be able to do things in our car just as we would if we were in our homes. Certain accessories were designed to offer a level of convenience that many buyers are looking for. The iPod adapters are one of the hottest selling accessories right now. It offers buyers the convenience of listening to their favorite music without needing CD changers.  Navigation systems and Bluetooth are other accessory options that appeal to a buyer looking for convenience.

Insignia Group, the leading provider of accessories sales systems and training has helped dealers maximize profits for over 10 years. Supporting 20+ brands and dealerships nationwide, we help our customers establish and grow their Accessories Profit Center. Call 888-579-4458 to learn more or schedule a demo.