Sean,
Thanks for taking the time to walk me through your site today. We are excited to expand our relationship with the Internet Sales 20 Group, and I have no doubt that it will be long and mutually beneficial.
The primary difference between our leads and any others on the market is our call verification process. We use the same data modeling filters and process as most of the other reputable lead companies, but then we add another layer of filtration by having a call center call the leads to verify both information and intent of the customer. All of the calls are recorded, so if the dealer ever has a question regarding a specific lead we can provide the audio file of our verification call. The filtration process is the same for both finance and brand specific leads, although obviously there is more information to verify on the finance leads.
Another differentiator for us is our account management and training. While many lead providers leave the dealer to his own devices once they sign up, we invest in full time account managers to help assure our clients success. Our account managers have all worked leads in dealerships, and their sole purpose is to work with dealership personnel on scripting and process. Our general process is a monthly conversation with the GM/DP as a progress report with a minimum of one conversation per week with the person working the leads to discuss details and progress of each lead.
We have a combined 40+ years of lead generation experience on our management team, so while we are a new company we have been able to avoid many of the mistakes that a company new to the space would be likely to make. We already have multiple dealers delivering over 20% of our leads, and our dealer attrition is almost none. The one down side to our business model is lead volume, because we have such stringent filters in place we do not deliver the volume of leads that many of our competitors do. In most major markets we only have about 200 leads available, and there are a few markets that have already sold out.
I look forward to speaking with you soon, and I'll get you a blog submission tomorrow.
All the best,
Bob Harwood-
