1. Numerous direct Johnstown Used Car competitors (like a big city)
2. Small Town Price Haggling Mentality
3. Johnstown Used Car dealers have a bad reputation with public
4. We moved Locations which has endangered us of losing some customer base and being seen as the newcomers in our new location
How do you combat things like this in such a short period of time that they become as least costly as possible?
We have successfully been competing in this market because of a few great advantages that we offer. As a part of the Thomas Automotive Family we've been in business for over 100 years, everyday improving for the car consumer. We offer the best in programs for our consumer. Programs like our 4+ year warranty reimbursement, where you can buy a used car extended warranty that is 4 years or more and if you never need it we will refund you the value of the warranty.
Another program is our No Pressure Sales Environment. Changing the public outlook on the car industry is no easy task but this great program takes on that challenge. Involved in this program is the fact that we pay our sales people a salary, so they don't feel the need to pressure our customers into buying a car that doesn't fit their needs just to make ends meet. Inside this program is built in our No Haggle, Market Pricing. We give you the best deal upfront so there is no need for the consumer to argue with another adult over what is fair.
The Thomas Rewards Card program is a loyalty program that is very popular with our consumer. We give you 10% back on every dollar you spend at our dealership. For example, keep bringing your car to be serviced at our dealership and build up your rewards dollar value up to $500 then just take that off the price of your next new or used vehicle. What a great deal!
Finally, and our favorite, is that we give back to the community here at Thomas Team Honda. We give to many charities and even have charity car cruises that help children and families in our area. We extended our hand to the less fortunate in our community and we hope that this type of business sense expands around the area.
Let us know if there is more we could be doing as, like I said, we strive everyday to get better. We'd love to hear from you. Visit our website hyperlinked at the top of this post or just give me an email at drobertson@thomasdealerships.com
