I haven't always been a positive person, but I have learned that a positive mental attitude is the single most important tool I can bring with me to work in the morning. Selling cars requires an exceptional amount of positivity. How do we cultivate positivity in a world that is desperate to depress us and keep us down, and why is it that positive people attract positive outcomes in their business and personal life? I want to share a few tactics you can use to get positive and stay that way, as well as explain to you why being positive is so important.
If you've been selling cars for a while you've probably noticed that when you are on a roll you tend to stay that way. Selling cars is easy when you're selling cars. It's sounds ridiculous but it's true. Why is that though? Is it because we are working any harder or better than when we are in a slump, or is it something else?
People are attracted to happy, positive people. We have a deep rooted urge to get happy and stay that way. It's why we buy cars and houses, it's why we get married, have kids, go on vacation and buy new clothes. We like to have fun and enjoy life, it's practically genetic!
By capitalizing on this urge a sales person can make a lot of money in a short amount of time. With practice, dedication and hard work they can make a career out of making and keeping their clients happy. But before you can make someone happy, you have to be happy!
Here are some things I picked up in the course of my life that I want to share with you. I hope they help you and that you can one day share them with someone else.
1.) Find Faith/Get Spiritual: It can be tiring grinding it out sometimes and it is good to see past the material things in the world and seek out a Faith or a spiritual Belief that helps you rationalize and accept the inevitable negative things that will happen to you over the course of your life. Going to Church, Temple or hanging out with like minded people is a great way to revitalize yourself and get in touch with your spiritual side. It's also a great way to meet future clients!
2.) Get a good nights sleep/ Eat right/ Work out: I put these things together because they all go hand in hand. Your brain produces endorphins which make you feel good. It's the same chemical the brain produces when a person uses drugs or alcohol, but it's healthy, relatively cheap and definitely legal! Plus when you look good you feel good and a lot of clients judge you by your physical appearance so looking good in that suit or dress is only going to help you sell and enjoy a long stress free career.
3.) Listen to music while you work: If you can, listen to music while you get ready for work. The right playlist in the morning can get you pumped up and feeling great. Currently I am listening to Tupac, the ballad of a dead soldier, Aloe Blacc, I'm the man, and some techno music. It doesn't matter what you listen to, what matters is that you like the music, it gets you motivated and get's you going.
4.) Surround yourself with positive people: This is easy. Find the happiest guy/girl in the office every day and strike up a conversation with them. Happiness is contagious!
5.) Call a sold client that rally loves there car and likes you too! Whenever you have a bad experience with a prospect and they put you in a bad mood, call up the first guy you ever sold a car to and tell him/her that you were thinking about them. They will be happy you called and will talk your ear off for 5 minutes telling you all about how great the car is and how awesome you are as a salesperson. I do this all the time, I call my sold clients once a day and chat them up. It's awesome!
6.) Finally, pick the thing you love most about your job and do it right now! For me it's a particular car on the lot, whenever I feel down I jump into the most macked-out car on the lot and drive it around with the music cranked and pretend I own it. Then I park it where I can see ups hitting the lot while I make phone calls to prospects. Just don't forget to turn down the radio and change the music to something the owner would like, just in case the dealer principal has the same idea later on in the day!
Being positive is easy once you make it a habit, it will take work sometimes just like anything else worth doing will from time to time. But if you follow these steps and have some fun with it, you will notice that clients will loosen up and start having fun with you. Once you get a client laughing in your office and having fun with the sale you have a client for life, and that's what gets you paid time and time again.
Feel free to add to this list and use it in your day to day. Another great day is just around the corner for you!
Sincerely,
Eduardo Aragon
Vehicle Sales Consultant
