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Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.

The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more interesting innovators taking advantage of the mobile trend is YILLIO which takes maps and local search to the next step by offering a patented ‘route-based’ search.

Launched in January, users using YILLIO are able to search for businesses, information and value along their entire route, may it be 10 miles ahead or 150 miles ahead. See our article: Don’t Just Go…… YiLLiO!

What’s cool for your biz is it aims to give users the right information; at the right time, by looking at signals such as where the user is located, their daily habits, their preferences, where they’re going (via their routes), and what they want to do when they get there.

See YILLIO’s user experience video: https://www.youtube.com/watch?v=z2igf9WOazo

For brick-and-mortar businesses, YILLIO’s innovation improves marketing relevancy and efficiency. See the short video which explains YILLIO’s route-based search and marketing platform: https://www.youtube.com/watch?v=noJ4UE7b7AM

Take a few minutes to add your dealership on the YILLIO map to reach mobile shoppers, everyday commuters, and travelers – for Free!

Is route-based marketing and advertising the next mobile innovation? We think there is value in this for you.

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Welcome to Women’s Wednesday!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful  52.1%
  3. Likeable  47.8%
  4. Knowledgeable  45.6%
  5. Understanding  40.6%

These percentages add up to more than 100% because reviewers can submit multiple answers.

NOTE: Coming in at 34% was the ‘price of the vehicle’. It is important, but ranks 6th overall. Clearly, connection and relationship are pivotal, outranking price.

  1. Trust:  Women buy from those they trust.  It’s essential to build trust – that rapport can take just a matter of minutes to create. The best way to build trust is to provide valuable and relevant information, quality guidance and advice. Be honest and never try to make a forceful sale because that is a complete turn off. 
  2. Being Respectful: How women are treated matters. In fact, it’s the only thing that matters. Without respect, nothing else gets too close to a purchase.
  3. Knowledgeable:  Women buy from those who are knowledgeable and informative. Since they may not have purchased a vehicle in a number of years and  technology has changed dramatically, they want to be provided with complete and comprehensive information.
  4. Likeable:  Likeability is definitely a trump card. Studies show that women buy from sales advisors who are likeable and friendly. It is easy to talk to a friendly person rather than someone who  is dismissive or doesn’t listen well. Maybe even lightens thing up during a stressful purchase with a smile or a joke. 
  5. Understanding:  Being understanding is vital to meeting a buyer’s expectations. Women buy from those who are concerned and empathetic rather than pushing their own opinions or ‘spiffs/bonuses” on them. Successful sales ambassadors listen to women needs and wants. They are also extremely cooperative and patient.

Want more information on this all important topic, Click here to read. 

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here to learn more.
 
Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here to download

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Welcome to Women Wednesdays!

Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?

Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?

This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites

– like Google, Yelp, Dealer Rater, Women-Drivers.com etc.  On our site, we have some dealers with great overall scores, but they haven’t had a single review in months. That sends mixed signals and red flags to customers.

Why?

Think about it...having an exceptional score has a lot less credibility to your prospects if there is a huge gap in time with the reviews last posted. It certainly is an indicator that something has changed and could even be detrimental to your business!

Did You Know?

67% of women say they are less likely to purchase a product they were considering after reading negative online reviews – and old reviews can have the same effect.

Here are 15 Best Practices to put in place with Women and Your Reputation, Click here to read.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here to learn more.

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here to download.

Good selling!

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Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lot of business walking out the door and buying down the street. What can your dealership do to turn more browsers into buyers? We compile a lot of data from dealer reviews, and below are the top three reasons women buy from the dealership they do.

1.Treatment by Sales Person

How well women are treated is the single most influential factor when it comes to buying from a dealership. Women typically evaluate cars on the same grounds as men like price, mileage, design and safety features. However, the deciding factor of whether to close a car deal is greatly dependent on her interaction with the sales advisor.

Treating her with respect is paramount. Show her that you are glad she’s come into your store, acknowledge her presence, put the smart phone away, and listening to her questions are all part of a winning formula. All this may not matter quite as much to men, but it is highly effective in selling to women car buyers. These little things go the distance in winning a customer for a long-time, maybe even a life-time.

2.Best Price or Deal

The second reason women buy from a dealership is the price of the car. Women prefer to buy from dealerships that understand their needs and budget and don’t try to push them into buying cars that exceed their budget.

3.Car Dealer’s Reputation

The car dealership’s reputation really matters – especially to women – as they are more apt to research and use car dealer review sites than men. They want to make an informed decision where they shop so they don’t waste time and have no regrets.

Did You Know?  

Women are 3 times more likely to leave a review – and, a higher scoring review – than men. So, be sure to ask for reviews from your female customers! If you want to be the go-to-dealer in town, deliver the ultimate car buying experience to every woman who walks in your store.

For more on this topic, click here.

Women are the fastest growing segment of buyers. Market to them before they walk into your store by showing your transparency with your Certified Women Friendly logo.

Sign up and learn more here.

Ps - Did you get your free copy of the 2014 Women’s Car Buying Report? Click here.

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Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.

In the Oscar nominated film “Gravity,” Sandra Bullock played the lead role while George Clooney played the supporting role. According to an article in the New York Times, Ms. Bullock occupied almost 87 percent of the film’s running time and was the life of the film. This was an industry first and did not go unnoticed.

Women taking over lead roles is a step towards breaking the “stereotype” and reducing the gender gap. Just like the film industry, the auto industry landscape is also experiencing significant shifts where women are becoming the fastest growing car-buying segment.

Analysis on Professional Women at Dealerships

There remains a tremendous and visible gap in the number of women working in dealerships compared to the number of female buyers. The percentage of women working at dealerships is between 18 percent and 20 percent, while women represent over half of all purchasers.

Yet, many of the women are largely working behind the scenes at car dealerships in business development roles, service, social media, advertising, Internet and office administration. Women in sales roles are fewer in number.

The era when men sold cars to men is over. Today is the genesis of a diverse customer base. How can the needs of these buyers be met, and exceeded?

It’s Time to Mentor & Develop Women Leaders at Car Dealers

Who would have thought that male actors like Clooney would be playing a supporting role while the actress would be the lead? Just like this gender gap is being bridged in film, now is the perfect time for dealerships to implement the same strategy and groom women to be take on leadership roles.

According to CNW Research, of the 17,540 new-car dealers just under 3 percent are women-owned — a significant, grossly disproportionate under-representation.

By having women in leadership and executive positions at car dealerships, it will open up options for buyers to have more choice. In 2010, CNW Research found that when asked, 47 percent of women car shoppers would prefer to do business with women dealers — a huge upside for female-run businesses.

This leads to the bold question: Who will take on recruiting, training and developing women to become GSM’s, board members and dealer principals?

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Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases, they actually bought 27 million vehicles last year – most at car dealerships. That is almost 75,000 cars a day! How about at your store? Are you optimizing sales to this powerful buying group?

Did you know?

Women visit 2 dealerships prior to buying a car. When women leave dealerships and don’t buy, 2 out of 3 do NOT return! Ouch -- better ask the right questions and treat her exceptionally the first time. Chances are, there is no second chance. The number one reason women report they did not return is, “I didn’t like the way I was treated.”

How well a women is treated is the most significant and important factor for her staying at, staying engaged, and buying from your dealership. Price is secondary! Stay tuned for the more including the top 5 reasons women buy from their sales advisors. Again, it is NOT price!

Women are the fastest growing segment of buyers. Market to them before they walk into your store by showing your transparency with your Certified Women Friendly logo. Sign up here to learn more.

Ps - Did you get your copy of the 2014 Women’s Car Buying Report? Click here

Good Selling!

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