I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".
Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet ?Phone and Floor Traffic!
Automotive Internet Sales with Sean V. Bradley, A Dealer Principal, A GM & An Internet Director
Comments
it is pretty surreal, when you think about it-
Those numbers are amazing
Wow 70% of the traffic is going to the E-Commerce dept. versus 30% floor traffic with a 10% closing ratio!!!