I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".
Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet ?Phone and Floor Traffic!
Automotive Internet Sales with Sean V. Bradley, A Dealer Principal, A GM & An Internet Director