Just Google "How To Buy a Car" or YouTube "How To Buy a Car" and what you see on the FIRST page is THIS video (The Original One). This video is from 2007, its HORRIBLE, ITS Filled with lies and misconceptions. The speaker is obviously NOT an Automotive Sales Expert...
What seriously disturbs me is that NO ONE is doing anything about this... NO ONE? No OEMs, No Dealer Groups, No Dealerships, No Automotive Managers, No Automotive Sales Consultants... No one.
There is this stupid propaganda video LOCKED online and it just sits there without challenge? I am not sure about you but this video offends me, it has always offended me. Because it is so one sided and so filled with mistruths and straight out lies...
What is sad is that the PUBLIC sees this as REAL, as the TRUTH. Why...? Because it is on the FIRST page of Google and the First Page of YouTube!!! Most people are NOT subject matter experts. They are going online for some information, some direction and then they stumble into this type of trash... What is SAD is that they actually believe it. And why shouldn't they...? Its not like there are other, more compelling videos that tell the REAL story.
So, if you are watching this video or reading this post with distain... DO SOMETHING ABOUT IT!
Here are a bunch of ideas of articles, blog posts or VIDEOS you could write, record and POST all over the internet:
* How To Buy a Car?
* How to Buy a New Car
* How to Buy a Used Car
* What to expect from Car Dealership
* What makes a GREAT Car Dealership
* How Do you Choose a specific Car Dealerships
These are just some basic ideas. The point is CREATE CONTENT, INFORMATION to the PUBLIC. Stop just thinking the internet is a "Point of Sale" resource... You need to capture people at "Point of Interest" and CULTIVATE the opportunity.
If you are as pissed as I am when watching this video... Let me know your thoughts-
**ORIGINAL Video is titled "4.1.5 Rob Gruhl - How to Buy a New Car - Ignite Seattle 2007.mp4"
And this COMPLETE Idiot! "Automotive Executive Breaks Code of Silence" (Way Too Many Mafia Movies Dork)