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Are You Ready For Cross-Device Remarketing?

Posted by Paul Potratz on September 27, 2016 at 3:15pm

Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?

This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices.

Find out more information by watching this week's Think Tank Tuesday!

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What's the Deal With RankBrain?

Posted by Paul Potratz on September 23, 2016 at 4:07pm

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.