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More often than not when a business is developing their social media strategy they assume “likes” and comments on various platforms are the tell all for how much success they can expect, but engagement doesn’t equate to ROI.  Just because someone likes or comments on something you have posted for your business does not mean they are going to run to your website and sign up for your newsletter or purchase your product.  The sole purpose of “social” media is to remain social and present.  So when the time comes for a consumer to purchase something you sell, they have your brand on their mind. Time and time again we will tell you; these networks are SOCIAL for a reason, you need to socially engage clients in conversations. 

People often try to use social media as a second form of direct advertising. Unfortunately that’s not the way to win in this game.  The reason social media became popular was because it was a clean form of entertainment, clean of advertising that is.  In the early days, Myspace, Facebook and Twitter were private companies that did not rely on advertisers dollars; therefore all of the content was social.  Slowly companies took notice of the large audiences gathering on these social sites and jumped on the opportunity to spread the messages of their brands.  There was a golden era where advertisers couldn’t pay for ad space and had to rely on being social and engaging, unfortunately those days are behind us and now to get your message seen you’ve got to “pay to play” but to ensure you don’t waste your money, you’re going to have to look into Native Marketing. What is Native Marketing? You’ll have to check out our blog / podcast on Thursday. See You Then. 

Etiquette is a very important part of life. You would not just walk up to someone on the street you don't know and ask them to be your friend. The same thing goes for social media! It's  Thursday and we are back with a podcast to help you network by network on what etiquette is acceptable. You can read the original article here 

-- http://ow.ly/zgxjg

PODCAST - Social Media Etiquette

Stop Freaking Out; Marketing does not have to be difficult. Sure, it can be tedious and require a lot of trial and error, but it does not need to be hard, especially as the mediums of marketing evolve. Traditional forms of marketing may be different than the fresher forms of marketing on social media, but the premise remains the same. You want whatever it is you are marketing to see a return on investment from your efforts or finical output. According to inc.com there are only 31 words you need to know.

“Marketing, reduced to its absolute basics, is remarkably simple: You figure out whom you want to sell to, and then you determine how you are going to get them to buy.”

That’s it. Of course you can get into the plethora of questions that need to be answered within this quote, because that’s what we do as humans. We complicate things. Of course there will always be more worked involved in asking and answering the questions laced into such a simple quote, but really it’s not difficult once you realize that a good product or service should sell itself.  All you’re really responsible for is making sure people know it exists, aka your branding; enter social media. It’s not advertising, it’s branding and public awareness.  I know you are probably looking for the rest of the article or waiting for some grand advice to show up. The good news is, you’ve already read it.

By now I'm sure you're used to our Thursday podcasts on Social Media. This week we are switching things up a bit and bringing in a special guest! Our HR specialist here at Dealer Synergy, Elaine, is here to provide some informative insights. It's still Social Media....it's just more about what employers look for when it comes to your social media profiles.

Listen to find out what kind of role your social media accounts could be playing in your job search without you even knowing it.

PODCAST - HR and Social Media

http://www.internetsales20group.com
http://www.dealersynergy.com 856-546-2440
Digital Marketing & Social Media Trends "2014 - 2015" - Car Dealerships

This is a great video / info graphic for Digital Marketing and Social Media trends for not only 2014 but also going into 2015. This is some powerful information that you can use for your car dealership's marketing and advertising initiative.

Time and time again businesses struggle to figure out why their Social Media platforms are not performing as well as anticipated. More often than not it's because businesses go through their marketing efforts on social media with no strategy. In this week's podcast Brittany and Chris cover the basic strategies of Social Media PLUS an INSIDER TIP!  Take a look at this weeks Podcast for more information on how to “Kick start your social media campaign”

Podcast - Kickstarting Your Social Media

You can read the original article here - http://ow.ly/ydvvN

People think social media is super easy, and it is when you are using it for fun.  It's a totally different game when you're using it for business, things get more complex and the outcome is far more important. The object of social media will always be to drive traffic, not to drive sales (although it should be noted that traffic turns into sales!) To drive traffic you need to get engagement, and the easiest way to get engagement is to use buzz words! Buzz words help force engagement, and like you probably guessed, every social media platform has it's own set of buzz words! Take a listen to our Podcast to get some insight into which words you should be using in your posts!  We cover a lot, and if you are curious for more information definitely click the link to check out the original article! As always, feel free to comment things you would like to hear about next and of course enjoy!

PODCAST - Using Buzz Words

You can read the original article here - Words That Get Shared