Pot of Gold is a turn-key email marketing program that allows dealerships to reactivate dormant prospects from their CRM (the average dealership has over 20,000 unsold internet leads).
The Pot of Gold, will reactivate these old dead leads, generate a new revenue stream and will double your internet closing ratio in 90 days. GUARANTEED.
Special Program and Pricing for Chrysler Dealers. PAP Eligible
Pot of Gold Program Advantages:
Superior email deliverability through spam filters.
Mobile-enabled emails. (36% of people read on a mobile phone)
Automated email messaging
2 sales/service campaigns a month to the ENTIRE prospect database
Detailed analytics and revenue reporting
Dedicated account manager
Hot leads are passed to dealership contact for follow-up
Professionally designed and written email campaigns
Increased web traffic
Double internet lead closing ratios by up to 50%
Real Statistics from Pot of Gold Customers:
A Chrysler store in Maryland has been using POG for 10 months and sold 232 cars due to POG email campaigns.
A Chevrolet dealership in Maryland saw a 7-8% open rate in emails and a click through rate of 21% and saw revenues in their service department over $150K within 90 days.
A Honda Dealer in Ohio generated 57 sales in a 90 day period marketing to a prospect database of 17431 emails.