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http://www.internetsales20group.com 856-546-2440

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Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group 6

The Internet Sales 20 Group 6 in Boston is going to be the biggest and most powerful, both the Massachusetts State Automobile Dealers Association as well as Toyota OEM are partners in this event. Toyota OEM sees tremendous value in the curriculum to the point they just got approval from corporate to make the 3 day workshop accredited and eligible for Toyota Certification!

If you have any questions, please call Sean V. Bradley at 267-319-6776

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http://potofgoldprogram.com
http://www.automotivedigitaltraining.com

Pot of Gold is a turn-key email marketing program that allows dealerships to reactivate dormant prospects from their CRM (the average dealership has over 20,000 unsold internet leads).
The Pot of Gold, will reactivate these old dead leads, generate a new revenue stream and will double your internet closing ratio in 90 days. GUARANTEED.

Special Program and Pricing for Chrysler Dealers. PAP Eligible

Pot of Gold Program Advantages:

Superior email deliverability through spam filters.
Mobile-enabled emails. (36% of people read on a mobile phone)
Automated email messaging
2 sales/service campaigns a month to the ENTIRE prospect database
Detailed analytics and revenue reporting
Dedicated account manager
Hot leads are passed to dealership contact for follow-up
Professionally designed and written email campaigns
Increased web traffic
Double internet lead closing ratios by up to 50%
Real Statistics from Pot of Gold Customers:

A Chrysler store in Maryland has been using POG for 10 months and sold 232 cars due to POG email campaigns.
A Chevrolet dealership in Maryland saw a 7-8% open rate in emails and a click through rate of 21% and saw revenues in their service department over $150K within 90 days.
A Honda Dealer in Ohio generated 57 sales in a 90 day period marketing to a prospect database of 17431 emails.
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FROM THE DESK OF JOHN KRAFCIK

 

July 1, 2013

 

 

To All Hyundai Dealers:

 

With pleasure, I announce the launch of Hyundai Customer Reviews powered by SureCritic, a new and innovative program created for your dealership’s Service Department.  Hyundai Motor America designed this web rating and review program for you to leverage customer satisfaction in order to more efficiently market your dealership’s reputation, increase web visibility, and ultimately grow customer retention.

 

In today’s consumer-driven marketplace, automotive retailers need a web presence.  In fact, your Service Department has one, whether created by you or not.  HMA collaborated with a group of our dealers to create a program that ensures a positive presence with verified reviews from real customers.

 

Our approach is simple.  Customers complete a four question web survey about their service experience.  Customers can share their review on the social media sites of their choice.  Dealers can address and fix customer complaints before lower ratings post on the web.  Dealers can also share reviews via social media sites.

 

A six month pilot among 22 dealers produced fantastic results.

·         Ratings averaged 4.7 on a 5-point scale.  All dealers performed at 4.3 or higher.

·         95% of customers would recommend the dealer for service.

 

The law of averages applies to the web: The more real reviews your dealership receives, the closer your score reflects real performance, which is over 4-stars for most Hyundai dealers.  The many positive reviews overshadow the few negative reviews, but these negative reviews lend credibility to the process.

 

Hyundai Customer Reviews launches as a voluntary program, and I encourage all dealerships to participate.  Web ratings represent the CSI of the future.  HMA will guide you through the enrollment process and support you through the simple start-up period.

 

Hyundai Customer Reviews comes at no additional cost to you.  That’s how strong we feel about it.

 

Watch for a communication from Frank Ferrara, Executive Vice President of Customer Satisfaction, with program details.

 

Stay humble, stay hungry,

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Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of things. The difference between a good and a great website is minimal when translating it to increased sales.

The reason for this is that consumers are becoming increasingly impatient when in car shopping mode. It's not that they don't spend as much time doing it as before. It's that they are doing most of their research on websites other than a dealer's site and only visiting when they're ready to look at live vehicles. At that point, they're going straight to inventory or specials and deciding from there whether to consider doing business with a dealership or not. If you have the right inventory items that they're considering, a bad website isn't going to keep them from contacting you. Conversely, if you don't have the vehicles they're seeking, an amazing website isn't going to coax them into doing business with you.

Websites are websites. Some are better than others and have strong conversion tools, but the real arena through which dealers can move the needle is in the quality of their digital marketing efforts. One of those efforts, search engine marketing, is arguably the greatest opportunity for advancement because it translates into more visitors, more leads, and potentially more sales when done right.

The biggest challenge that dealers with OEM-mandated search marketing products face is in defining competition. From the OEM's perspective, a Ford dealer's competition is the Chevy dealer down the block and the Honda dealer around the corner. They want search exposure that can take sales from the other brands. This is a good and noble cause, but unfortunately it's not the most practical target for individual dealers and dealer groups.

From the perspective of the Ford dealership itself, their primary competition isn't the Chevy dealer and the Honda dealer but rather the other Ford dealers in the area. It's how they're graded; we all see reports every month that tell us how we're doing against other dealerships in the area that sell the same brands. It is for this reason that OEM-mandated search marketing, as affordable as it is, simply isn't the best way to improve sales. At the dealership level, the lowest hanging fruit for increased business is by taking sales from the real competition, namely the other Ford store a few miles away.

As mentioned, there is one advantage to the OEM-mandated search marketing: it's cheaper. It's often paid for in whole or in part and can act as a check box on your marketing. "Yep, we're doing SEO and PPC. The OEM is taking care of that for us."

Unfortunately, that's really the only advantage. It's designed in most cases to keep every dealership inside their own little box. Reaching outside of the direct market area is a no-no for companies that work for the OEMs. In fact, they're goal is to keep the boxes neat and tidy.

When the search marketing is focused at the dealership level, it's a completely different strategy. The goals have changed; it's not that a Ford dealer doesn't want to take market share from a Chevy dealer, but that's a heck of a lot harder than taking a deal from the Ford dealer down the road. Let's say there's a dealer in a small town a few miles from you. They're the only Ford dealer in that town. Everyone in town knows them. When they want to do business with that dealership, they'll search for the dealership by name.

Consumers who search for the dealership by city are looking for an alternative. They know about Bob Ricky's Toyota in the heart of town. If they do a search for "Somewhereville Toyota Dealers" or "Toyota Dealers Near Somewhereville", you'll want your dealership to pop up. People that do searches like that are trying to find someone else from which to buy their Toyota. If they wanted to buy from Bob Ricky's Toyota, they would have searched for "Bob Ricky's Toyota". They didn't. They want someone else. They want you. If you're ranked for that search, there's a good chance they'll check out your website to see if they can do business with you instead of Bob Ricky.

Unfortunately, the OEM-mandated search marketing products aren't designed to help in this regard. In many ways, they're designed to prevent this from happening.

If your goal is to beat the competition, your competition, then don't look to the OEM's search marketing company. Don't just check off the search marketing box and call it a day. Explore your options and see if there's a way to improve your search marketing to focus on helping your dealership the best way you can, by being aggressive and getting your dealership in as many relevant searches as possible.

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http://www.internetsales20group.com

Best Idea On How To Get More Factory Demos For Your Dealership - From A Toyota General Manager, Mike Udell

I LOVE THIS IDEA!!! Mike Udell is a longtime Member of the Internet Sales 20 Group and shared this creative way to get more executive demos from the factory... He actually sends this to his OEM

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http://www.alanvinesautomotive.com 

http://www.dealersynergy.com 

A Tennessee Chrysler, Dodge & Jeep Dealership is Looking To Hit Their OEM Bonus ($50,000 Retro CASH) - Can They Do It? Of Course They Can!

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Hyundai-Race--Times-Square-2.jpg

Hyundai has launched an inventive social marketing program called the “HYUNDAI RACE” at Times Square, one of the busiest city cross streets in the world. By downloading a controller app from the iTunes app store, participants can enjoy the HYUNDAI RACE featuring the all-new Hyundai Veloster on a prominent billboard via Hyundai WiFi.

Steve Shannon, Hyundai Motor America vice president of Marketing said, “Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai’s racing game takes engagement to a new level. The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work.”

HYUNDAI RACE  is played by tilting a smart phone like one would steer a car. Players race their Veloster against the clock and their score will get posted on the billboard to be ranked amongst other players. HYUNDAI RACE will be up on the billboard in Times Square until the end of this year, and Hyundai will continue launching a number of other interactive experiences in Times Square thoughout 2012.

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