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Dealertrack eMenu for iPad transforms aftermarket selling into an interactive experience that will capture the attention of your customers. Showcase your F&I product offerings to increase sales and profits while delivering consistent presentations.

Most of your customers already use an iPad for routine tasks. Change their routine, put on a show, and personalize the sales process for each customer. Data is collected in real-time from the iPad survey tool, providing instant feedback on their interests. Your F&I manager will receive an email with survey results, page views and specific information on the products and videos viewed.

eMenu for iPad Overview
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To schedule a free demo or learn more, call us today or fill out the form on this page.

The Power of INSIGHT and the Power to WOW:

Drive home key selling points using the latest in video, mobile and interactive drag-and-drop technology.
Rate and present your dealership’s package configurations or make adjustments on the fly from the touchscreen.
Create an individualized presentation using customer data collected in real-time from our survey tool.
Customers can submit their survey responses from the user-friendly touchscreen for automatic email delivery to your F&I manager.

eMenu for iPad Info Sheet
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Does your dealership have a process in place for a quick transition from the sales floor to the finance dept?  Are your customers waiting for a hour or more to get into the finance office?  Does your F&I producer come out to meet the customer before the consumer get's to his/her office?  Ladies and gentleman I could go on and on with questions that I talk about with automotive managers and what we find is very concerning. 

First, the transition from the sales floor to the finance office should be seamless.  I was in a Toyota store a little while back and they had what was called a finance lounge.  Now the goal with their finance lounge was to remove the customer form the sales floor over to a much more comfortable lounge so that while they were waiting to get into the F&I office they could begin the process of getting logged into the Toyota system database.  It is a very upscale lounge with Ipad's at each chair and snacks if someone is hungry.  Now unfortunately most dealerships have a completely different process in place and it's as follows: the customer just agreed to purchase your vehicle and now they have to sit in those hard chairs and round table for the next hour while they wait to get into finance!!  What do you think most of these people are doing while waiting to go to finance; they're talking about how maybe we're moving too fast we didn't plan on buying today, let's get on our smartphone and see how much the car we just bought is down the street or even worse after a hour of waiting you go to get your customer and they're gone!!  For the love of God this is not what people want to deal with after they just made the next biggest purchase next to buying a home. 

Consumers after they give us their business need to be in the F&I office as quickly as possible.  Another brillant strategy is to have the F&I producer get out of his/her office and come out to the sales floor to meet the customer for a interview to build some rapport and gather field intelligence.  What this does is make the process much easier when you present a menu to sell products. 

In this day and age the old school way of doing business has to change.  Their is too much money on the line to take the chance of conducting business as usual. 


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Unfortunately, credit issues are playing a bigger role than ever in the Automotive Industry. I have seen countless Internet leads labeled as "Lost" due to credit issues. The reality is that most consumers have credit issues in today's market. Let's face one has perfect credit any more. In the dealership, this should be a window of opportunity. The F&I department needs to have a strategy in place to help the customers and, in the end, help the dealership. What do you think would draw more present and future business, turning away every prospect who is struggling with credit issues, or taking the time to help them set a financial plan in place to buy the best vehicle for them? If we start helping our customers to find a financial plan for themselves, they will come back. They will spread the word. I'm not saying to put your neck on the line for every prospect. If someone just turned 18, has no job, and has no credit or co-signer...I wouldn't touch that deal either. That is a bad risk. If someone walks in who has steady income but damaged credit, there is probably a way to work them into a vehicle. Be their solution. They already know before they make a call or set foot on your lot that their credit is damaged. They probably aren't expecting anything. You have the chance to make the ultimate impression on them for your dealership if you find a way, even if that means a plan for the next few months...they will return.


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