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Dealertrack eMenu for iPad transforms aftermarket selling into an interactive experience that will capture the attention of your customers. Showcase your F&I product offerings to increase sales and profits while delivering consistent presentations.

Most of your customers already use an iPad for routine tasks. Change their routine, put on a show, and personalize the sales process for each customer. Data is collected in real-time from the iPad survey tool, providing instant feedback on their interests. Your F&I manager will receive an email with survey results, page views and specific information on the products and videos viewed.

eMenu for iPad Overview
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To schedule a free demo or learn more, call us today or fill out the form on this page.

The Power of INSIGHT and the Power to WOW:

Drive home key selling points using the latest in video, mobile and interactive drag-and-drop technology.
Rate and present your dealership’s package configurations or make adjustments on the fly from the touchscreen.
Create an individualized presentation using customer data collected in real-time from our survey tool.
Customers can submit their survey responses from the user-friendly touchscreen for automatic email delivery to your F&I manager.

eMenu for iPad Info Sheet
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Builiding Value in excess of PRICE.

We have all had the customer who consistently drills us throughout  the sales process with "price, prce, price". "if the price isnt right, were not gonna buy it!".

Guys, its never about price. Never has been, and never will be. If the buyer doesnt LOVE it, and more importantly, if it doesnt solve PROBLEMS. They are not going to buy it, no matter what the price.

So we've sorted through all the inventory, overcame every objection and finally landed on the car they haveinterest in.We've done our job right? we have a car deal here, all you have to do is test drive and write em' up, get em' the lowest price and bang, money in your pocket.

No, no, no...

This is where 99.9% of all automotive professionals fail.

The first rule of selling is to ALWAYS agree with the customer. "This price is too high!" ..I agree with you sir, this price is high, follow me. Snap, just like that you now have there attention. Now that you've taken control, you now have to build value in excess of the price.

How is that accomplished? with 3 keys. Feature, Advantage, Benfit

Need an example? Feature: Alloy rims -- Benefit: Light weight, durable -- Benefit: Better gas mileage

If your selling a $30,000 product you have to sell $60,000 worth of features. $100,000 to $200,000 and so on.

I guarantee you if you follow this step every time. You will never be doubting yourself again and asking why they bought for $200 less at the dealer up the street.

Follow Me:!/GaryDeanWest   @garydeanwest


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