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SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google Adwords, Bing/Yahoo! and other search engine marketing services.

Mossey has over 20 years of experience in automotive marketing and is fully certified in all aspects of SEM including Google AdWords Certifications for Search, Display, and Analytics. She has administered several apprenticeship programs as head of Potratz’s digital marketing and has thus attributed to the certification of over 18 individual members of the Potratz team.

During the webinar, participants were supplied with proven tactics for improving campaigns and statistical data referencing industry trends in the world of digital advertising. Mossey presented attendees with the tools necessary for establishing campaigns and best practices for optimizing performance. Attendees gained exclusive insights on the ins-and-outs of display advertising and retargeting, keyword optimization, and bidding strategies along with many other vital areas in campaign implementation and management.

 “I really enjoyed getting a little bit more in-depth about aspects of search engine marketing that people had heard about, but had little exposure to," said Mossey regarding the webinar.

 The live webinar was one of several held by DealersEdge that featured the Schenectady advertising agency, which specializes in everything from digital and traditional advertising to website platforms.

If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday .

The only way to become better is to practice. It never hurts to practice the most obvious and the things we know until they become perfected. Dennis explains which words to use and how to use them to increase sales from your website. Check out this week's Hard Facts about selling with text. 

Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you could ever handle!

There are two basic types of advertising: branding and traffic now. Each has its own objectives and potential pitfalls. How can you avoid common mistakes made in each form?

There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further.  Watch this week's video and then tell me what you think.

More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.

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On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the experience!

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of Think Tank Tuesday you cannot afford to miss!

Want to learn how to benchmark your throughput time? Dennis will show you how in this week's HARD FACTS.

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!

Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.

You don’t want to miss this as Dennis Galbraith shares the hard facts about our industry on September 20, at 1:37 PM. Subscribe to the Hard Facts here!

Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).

This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working on your dealership's reviews.

Watch the video below and find out the truth behind dealership reviews.

In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former executive director of Automotive Internet Practice at J.D. Power and Associates. In his prior position at Drivingsales.com, he served as a leading resource for dealers and auto groups offering research-driven blogs and information. As new chief marketing officer for Potratz, Dennis carries more than 21 years of experience in operations, marketing, and market research along with him.

During his tenure at J.D. Power and Associates, Dennis ran the automotive Internet division of J.D. Power and Associates from 2003 to 2006. At Cars.com, he was responsible for over $300,000,000 in advertising products. His proven track record of successful business start-ups and leadership roles has made him one of the go-to dealer research and marketing experts in the automotive industry.

To add to his accolades, Dennis is an accomplished writer and the author of two successful books entitled Sales Integration and Online Vehicle Merchandising. He is also an award-winning speaker who has been featured as a keynote speaker in many of the largest dealer events nationwide including, Driving Sales Executive Summit, J.D. Power Internet Roundtable, Digital Strategies Marketing Conference and has been featured at dozens of other dealer events.

Dennis’ ability to share his wisdom is what separates him from others in the industry; he has a knack for delivering insightful and invaluable lessons. Having facilitated marketing trainings at Revenueguru.com and taught marketing courses at both the graduate and undergraduate level, he is no stranger to teaching and is sure to be an influential addition to the Potratz team.

Potratz employees have taken kindly to his friendly demeanor and founders Paul and Christy Potratz embraced Dennis as a valuable asset to the team and “a person who will help edge Potratz ahead of the competition in the automotive digital marketing industry.”

Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive leads.

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

This week's Think Tank Tuesday dissects Service Retention, and reveals to you the 6 key touch points discovered to raise your Service Profits and keep your service bays full.

Can you think of what marketing opportunity has low competition, high ROI, a lot of traffic, and will build customer loyalty? Many dealers are ignoring this aspect of their marketing strategy, and you need to start paying attention to this opportunity.