http://www.internetsales20group.com
Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?
Nada Says the # 1 Reason why people don't buy a car is because they are LANDED ON THE WRONG Car! Meaning that they were NOT "qualified" properly.
Comments
I've also seen many salespeople car up the customer on a vehicle with naviagation, leather, sunroof, premium wheels etc. just because the customer said that he/she wanted all those features. However, we all know about champagne taste and beer budget!! It's amazing watching a sales rep spend 3-4 hours with a customer only to find out that they are $300 away a month in payment. Now, I've bumped customers $200-300 a month in payment but there are only a small few that can really afford that bigger payment but may tell you a much lower payment during your fact finding stage. This skill is something that takes time but it's a valuable skill to have.