Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent.” This trend is not just for small businesses. Brown continues, “Google and Facebook have now begun to shift more of their revenues to mobile devices.” Your digital strategy should have a robust digital presence. With competition on AdWords becoming increasingly competitive on mobile devices, you must tailor your campaigns to appeal to mobile searchers. An example of this can be editing your keyword list to include terms more likely searched on mobile devices (short terms & abbreviations.)
Let’s face it: mobile advertising is beginning to sweep the marketing world. Due to its convenience and accessibility, it is now the preferred way to do business. Before you know it, this inevitable change will be here in full swing!