Do you want to quickly increase conversions on your website? Learn two vital tactics you're probably using in your brick-and-mortar sales efforts that you should be using on your website.

Do you have a video strategy for increasing leads, or not sure where to begin? Dealerships that implement video into answering and obtaining leads have been shown to grow by 30%. Find out why taking the time to do this will increase your leads.

Do You Know The 4 Steps To Becoming More Remarketable? Find Out in This Week's Think Tank Tuesday! Follow these steps and in 90 days you will see an impact, and learn how to take your sales career to the next level.

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Do you ever see that customer in your showroom on their mobile phone? Find out what behaviors they may be exhibiting to not miss out on potential sales.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to dominate mobile shoppers.

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.

Who Deserves the Fish?

Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?

During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:

Play: Have fun! Make our clients feel as though they can have fun while they're here too.

Make Someone's Day: When a client stops by, make them your main focus. Is it a day where it's just the Potratz team at the office? Always find out what you can do to make your coworker's day easier or to make them smile.

Be There: At some workplaces, people will be there in body but their mind will be elsewhere. 'Be there' means there's no disconnect. You should be completely focused on your work and others around you. Don't hesitate to help your coworkers maintain a positive attitude too.

Choose Your Attitude: When you wake up in the morning, you choose whether to be nice and friendly, or to be mean and surly for the rest of the day. The right answer, of course, is to 'choose' to be nice and friendly every day. That good feeling will spread to others!

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday. 

Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.

Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.

Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly series. The company has also launched both a Facebook and LinkedIn group for discussing latest episodes as well as current trends in digital marketing.

The live event will encompass all of the major digital avenues that Potratz currently offers for clients. These include search engine marketing, social media marketing, marketing automation, web and graphic design as well as content marketing strategies. The hosts will take on-air questions from a live online audience looking to gain insights into the latest trends in the digital marketing world.

Digital Marketing Dialogue will follow in the footsteps of Chief Operating Officer Paul Potratz’s web series, Think Tank Tuesday in delivering quality marketing tips and best practices for professionals seeking advice to improve their business and sales. “Think Tank Tuesday has become a staple in the field of automotive marketing; we hope to continue delivering quality information through our series,” said Benedetti.

Adamo and Benedetti have led trainings for Potratz’s current digital marketing apprenticeship program, a paid training that assists young professionals looking to obtain Google Adwords Certification. “We have an opportunity to improve the amount of qualified individuals in the area and to position our company as a resource for young professionals looking to gain experience,” said Adamo. The last group of apprentices all obtained certification and some were offered full-time positions as members of the Potratz team.

To keep up-to-date with latest episodes for the series, sign up for email updates at digitalmarketingdialogue.com. The team is also set to appear at National Automobile Dealers Association convention January 25-27 in New Orleans, and will be offering live demos and workshops on current products and services.

If you would like to make an appointment to speak with Paul or the team, please call 518-631-5505 or visit ppadv.com.

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.

Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent.” This trend is not just for small businesses. Brown continues, “Google and Facebook have now begun to shift more of their revenues to mobile devices.” Your digital strategy should have a robust digital presence. With competition on AdWords becoming increasingly competitive on mobile devices, you must tailor your campaigns to appeal to mobile searchers. An example of this can be editing your keyword list to include terms more likely searched on mobile devices (short terms & abbreviations.)

Let’s face it: mobile advertising is beginning to sweep the marketing world. Due to its convenience and accessibility, it is now the preferred way to do business. Before you know it, this inevitable change will be here in full swing!

Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of reasons why this works best for the industry, but here are three that are key to remembering the importance of thinking ahead:

1. You can analyze your current marketing strategy and decide whether it is bringing you the results you desire or if you need to go back to the drawing board and adjust your approach.

2. It is more cost efficient when it comes to media buying. Many reps offer a discount for buying months in advance. Buying in advance also could open up more attractive placements considering how few spots have been reserved.

3. You will avoid making rash decisions that could end up costing you money. These are the end-of-the-month panic moments, the quick decision sales events that go awry, and the poorly crafted E-Blast that's riddled with mistakes and missing information.

When it comes to dinner plans or mall purchases, a little spontaneity is harmless. When it comes to achieving business goals though, you must put a schedule into place that manages your planning. Each of these points above helps explain why circling dates on the calendar three months down the road can get you where you'd like to be, but recognize it could take awhile for the results to show. If you are starting from scratch, your marketing strategy can take some time to lift off the ground. In addition to a little forward-thinking, you need to build a presence on Google, find the right media for your market, build a presence on social media, set up marketing automation sequences, and optimize your website. All of these outlets coincide with each other create the perfect marketing blend. Thankfully, the automotive industry is predictable when it comes to incentives and sales events so we can take that into consideration when planning ahead.

In general, you will never regret taking the time to carefully plan. Mapping out the future will leave you time in the current month to analyze the results of the past and will relieve you of the stress that comes with scrambling for ideas. A little less stress and more carefully executed projects? These results may just be enough reason to change my ways.

Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.