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FOR IMMEDIATE RELEASE

Dealer Synergy

131 W. Merchant St.

Audubon, NJ, 08106

Phone: (856)-546-2440

                                                                                                                   Fax: (856)-546-2445

Author of Win The Game of Googleopoly, Sean V. Bradley CSP, will be meeting fans and signing books at Barnes & Noble in New York City

February 3, 2015, Audubon, NJ – Sean V. Bradley, CSP, author of Win The Game of Googleopoly will be at Barnes and Noble’s flagship store, 555 Fifth Avenue New York, NY, this Wednesday, February 4th, 2015 at 12:30pm to sign books, take photos and meet with readers.

Win The Game Of Googleopoly was released earlier this year in January, and is specifically designed for anyone trying to sell a product or service, in order to gain success in their online standing in search engines. 80% of all transactions start online. People literally find their cars, pets, husbands, wives, and more within an online search. Only 5% of Google users click past the first page of Google results. This means that if you do not appear on the first page of Google search results, you are essentially invisible.

“The Google search results page is just like a Monopoly board,” Bradley said. “Each result is a property, and just like with monopoly, you can’t win with just Boardwalk or Atlantic Avenue.”

Win The Game of Googleopoly is a road map for any business owner, professional, or entrepreneur. The book unlocks the secret holistic strategy to dominating search engines with more than just a website. Win the Game of Googleopoly will show you how to properly utilize video search engine optimization, social media, web development, search engine optimization, mobile, focus sites, micro sites and more in order to successfully build your online presence.

bookStacks 224x300 Meet The Author Of Win The Game Of Googleopoly, Sean V. Bradley, CSP

Sean has nearly 16 years experience in the automotive industry, and has trained over 11,000 automotive sales professionals. Sean is also responsible for the success of major label recording artists and professional athletes. It has always been a dream for him to be a published author, and this book has given him the opportunity to accomplish that dream, and add to his already outstanding success.

“I have always wanted to be a published author, and to have the opportunity to write about one of the biggest companies in the world has been a truly amazing experience,” Bradley said. “I am humbled and excited to have my book on the shelves of the number one business book store in the country, and can’t wait to meet with everyone on Wednesday.”

No tickets are required to be a part of this event, and you are encouraged to come meet Sean, and get a personalized signed copy of Win The Game of Googleopoly at 12:30pm.

Sean V. Bradley, CSP: Sean V. Bradley, CSP is the founder and CEO of Dealer Synergy, a marketing and consulting firm for the automotive industry. He is a certified FranklinCovey trainer, and a member of the National Speakers Association where he recently received his CSP designation. Sean is an influential public speaking figure with over a decade of experience in search engine optimization, video search engine optimization, and dominating digital marketing and online reputation strategies.

For more information about the Win The Game of Googleopoly, and the book-signing event, about Sean V. Bradley or about the event, contact Brittany Lights at Brittany@dealersynergy.com or by phone at (856)-546-2440 ext. 23.

For more information on Win The Game of Googleopoly, and to order your copy, visit www.googleopolybook.com

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Self Driving Cars

A car that drives itself? For the past few years, Google has been working on an autonomous vehicle. In other words, a car that can drive itself. As you can see in the video, they perfected such an idea. One of the first volunteers for Google's self-driving car was a man by the name of Steve Mahan, who is visually impaired.

The Self-Driving Car took Mr. Mahan to pick up his dry cleaning, to Taco Bell for a quick bite and then back home! It's absolutely incredible what technology can do in today's world! Additionally, this past week, Google was approved by the state of Nevada to work on testing several different self-driving cars on the road. And, the rumor is that Self-Driving/Autonomous vehicles could become a reality by the year 2020.


While everyone agrees that it's still a work in progress, the license that Google was granted in Nevada to do testing is certainly a step in the right direction. During their tests, they'll be monitoring the car's capacity and ability to brake, acceleration, and steering. According to Google, the car uses "artificial intelligence software, a GPS, and an array of sensors to navigate its way through traffic."

So, what's your take? Would you want to own one? Or, would you feel more at ease if you had full control of the wheel?

 

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Make Excuses.....or Make MONEY!!


First of all I would like to congratulate Willis GM in Smyrna, Del. for not only being the AIS dealership of the month, but also for sending in one of the best testimonials I've ever seen in my 10 years in the car business! I must say hats off to the whole crew; and it truly is a pleasure working
with your dealership!


If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!

At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame the holidays on having a bad last two months of the year. Yes, it's true that Thanksgiving, as well as all the December holidays, fall towards the end of their months respectively. Traditionally - and people that have been in the business for awhile know - we try to get as many deals as we possibly can the first two to three weeks of the month, just in case our numbers aren't what we hope towards the end of the month. However, let's face the facts about the general public/consumer:

- People have saved all year for "this time of the year"
- People are out spending money much "more freely" than usual
- Perception is that the "best deals of the year" are made NOW.

Let's also face some "dealership" facts:

- Dealers are trying to make month-end quotas
- Dealers are trying to make YEAR-end quotas
- There is a lot of OEM bonus money when dealerships hit their goals
-Salespeople that are certified through their franchises, such as Chrysler 5 Star, or Gold certified salespeople, are also trying to hit their goals with units sold to maintain their status and maybe
boost their CSI grades as well.

Bottom line: Let's get some of that spending money into our dealership! We are going to do everything we can as a dealership to make a deal! It's up to you to make sure our potential customers know that!

Wehave to make perception a reality through the phone, and in the showroom, that the BEST deals are in fact made NOW! This is not a myth!
Some dealers will even LOSE money to sell you a car, because it could mean tens of thousands of bonus dollars or incentive money from our manufacturers. I have watched the owner of a dealership that I previously worked at actually lose over $2,000 to make a deal. You say how? That particular deal, made on the last day of the month, was the number 30 new car for the month, and we hit our OEM goal and got $1,000/copy for EVERY new car we sold that month.
Yea, YOU DO THE MATH! It actually MADE the dealership $28,000, but the important thing was that our customer that was in the right place at the right time got the deal of a lifetime.

Moral of the story: We can sit around and blame the holidays for not being busy, or we can create urgency and relay to our customers that this is in fact the best time to buy a car. I guarantee if you get excited and make sure your customer knows that they will miss out if they wait, you will have a nice bonus check! Or, you can just except that they are going to wait "until the New Year" or "when I get my tax return," has anyone heard that one before?

-Andy Fedo
andy@dealersynergy.com
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Free Apple iPad Contest


Are you interested in the opportunity to win a Apple iPad? For a limited time, Automotive Internet Sales is giving its members the opportunity to win a free Apple iPad with their registration to www.AutomotiveInternetSales.com. For more details see the rules and regulations outlined below.

Rules: To be eligible for a chance to win a free Apple iPad, participants must sign up for a free account at www.automotiveinternetsales.com. After signing up, participants must upload a profile image and maintain weekly activity. The winner of the free Apple iPad will be announced once Automotive Internet Sales reaches a minimum of 1,000 members. If you have any questions, please contact us at 1-888-814-0429.

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