Blog

Google AIS Custom Search

com (7)

CRM DOMINATION IN AUTO RETAILING

WE ARE ENTERING AN ERA OF CRM DOMINATION

- BY JAMES A. ZIEGLER, THE #‎AlphaDawg‬

Third party Vendors are waking up to their worst nightmare. The party is almost over and we're turning the lights on. They are in denial reminiscent of 'Newspaper Advertising' a few decades ago. Newspaper was the juggernaut, dominant, over-bearing, dictating, necessary, and way over-priced. At the end of the Newspaper Era, they were screaming they were still effective and still relevant as they could no longer prove heir worth or justify their extravagant high-prices. The Newspaper Advertising moguls were sucked down into the tarpits wheezing their last wheezy gasps, still proclaiming their relevance.

NOW - The Paradigm is shifting again. The third-party vendors can no longer justify their rdiculous high prices and can't document any real results. They're No Longer selling results, they can't. They don't have them to show. So they misdirect with VDPs and SRPs and QRXs instead of showing us real business. AND, they tell the dealers if you're not selling, it's your employees fault.

WHAT CHANGED? Well several things changed.

FIRST OF ALL, the consumers changed. Dealers websites are smarter and more reactive. VDPs need to become stickier and conversion is 'king'.

SECONDLY, Mobile Happened! Consumers are engaging on handhelds and tablets and devices other than desktops. They are able to USE Google and other avenues to directly connect with the dealers. Real time transactions favor the dealerships, not the vendors.

THIRDLY, Dealers became educated in dealing with the modern consumer and they don't feel hostility on our Websites. CHAT is huge for conversion.

AND FOURTH, The "CLICK TO CALL" Google option puts them in touch with us immediately. It's probably one of the greatest things that's happening to fuel the shift. TEXT MARKETING and PERSONALIZED VIDEOS from the Dealerships are humanizing our efforts. People still like to deal with people. ONLY the Vendors see advantages to dehumanizing the processes. We are NOT DEVO.

THE CRM Companies that own website development will inherit the business. They become the DASHBOARD that controls the Dealers' Marketing... Adwords, Social Media Strategies, Everything the Dealership does to market. The CRM creates it, coordinates with the website, and measures and adjusts the campaigns. THE CRM companies allow the dealer to run their campaigns without all of the slander and defamation the vendors use to bring us down and make themselves look like the saviour from us. Reputation will be better and profits will increase.

I have always advocated a CRM-Driven Culture in the Dealerships, now the worm is turning and the third-party vendors are scrambling like Newspaper executives did several decades ago. I doubt they'll go extinct totally, but their value in our marketing plans will become second-tier and optional.http://www.InternetBattlePlan.com  

The revolutions here and they are screaming bloody murder because they all see it coming. Ask your CRM Provider and others, the CRMs are gearing up to take over the marketing. I just wrote this article/blog a half hour ago and it's already viral. Three CRM Companies and Website Vendors have already, in just a half hour, asked me for the permission to reprint and distribute at the convention.

Read more…

So once again I ask the question at the heart of the matter.... Mr./MRS CAR DEALER PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it amazing how all these cockroaches scatter when you turn on the lights? For years I've been writing and blogging about this pack of self-righteous criminals pilfering through the dealers' data and stealing your customer information to resell and abuse. They called me every name in the book and slandered me. NOW, all of a sudden we're seeing multiple proofs and suspicions spotlighting the blatant criminal activity and suspected activities of these shady vendors disguised as alleged dealer partners. 

It's time to intensify the hunt and flush out all of them.Not singling out any specific vendor here BUT aren't we all getting a little sick and tired of Technology Pirates stealing your business while you pay them to lower your profits and defame your good name while all the while they are selling your customer information to other vendors and ultimately selling your customers to the competition?

Whether the customer filled out a form on some alleged Lead Providers page using your inventory as bait, or it was lifted or scraped off of the dealers' websites: When are we as dealers and car people going to rise up as one and say to them ... "Get the Hell OUT of Our Data?"

They're buying and selling your information to each other, reprocessing it and selling it to your competitors and then doing it again to your competitors competitors

AND, As I am About to Prove... Many of Your Manufacturers are in on the Scams. WE need to look at how many manufacturers are reselling Junk Leads mixed in with Organic leads that they know have a Low Closing Ratio? How many Manufacturers are forcing their dealers to take low-percentage leads they bought extremely cheap that only have a close of 3.8%? Some Manufacturers middle management is deliberately making a huge profit off of their dealers reselling leads they know are worthless mixed in OEM Website organic leads that have a much higher closing ratio.

None of these vendors is contributing anything to your business you couldn't do yourself without them and redirect the money to profitable things.

Read more…


http://www.internetsales20group.com http://www.dealersynergy.com

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...

Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions about "Traditional" Marketing and Advertising. Sean talked about the importance of Internet advertising. When 92-99% of prospects are going online BEFORE they step foot into the dealership... It becomes a no-brainer and combine that with the fact that Internet advertising is LESS than $200 per car, where as traditional is over $600 per car in advertising as per NADA.

For more information and training videos, goto http://www.automotivedigitaltraining.com

Read more…


http://www.internetsales20group.com

Jim Ziegler and Tim Martell Talk Cars.com Controversy | Wikimotive Podcasts #1

Jim Ziegler and Tim Martell discuss the Cars.com controversy. When a consumer submits a lead on a paying dealer's inventory, is it wrong for cars.com to feed the consumer the competition's inventory too?

facebook.com/jamesaziegler
facebook.com/wikimotive
twitter.com/wikimotive

Citations:
http://www.carpricesecrets.com
http://www.whypaysticker.com
http://www.carsguru.com

Read more…

Confessions Of An Ex-Cars.com Employee - "Cars.com Takes Dealers' Money & Then Slams Them Behind Their Back"

As a former cars.com employee, here are three of the Santa Monica sites (not sure if they have more now). NOTE: The Santa Monica sites used to power the NewLeadsPlus pay-per-lead program but I'm not sure if they feed the numbers into the Cars.com numbers now when they report leads or VDPs. I was told by a Cars.com employee at one point, that they included the numbers from these sites in their new car lead reporting numbers which brings me to the point I have always said:

Advertisers who say "we aren't about leads" are being condescending to Dealers. EVERY AD is designed for one thing if I am giving you money: To give me more customers to speak to so I can try to sell them. Whether you call those customers "customers" or "opportunities", at the end of the day these are leads. Advertisers stopped focusing on leads and started focusing on VDPs when their lead volumes went in the toilet.

Here are excerpts from the 3 Santa Monica Sites so that Dealers can see for themselves how they are portrayed to the consumer...a.k.a. the potential lead. (Wonder why consumers think ill of Dealers in spite of all the hard work Dealers have done to improve their reputations? Maybe it's because the people you are paying encourage that thought process so that the consumer will trust them before trusting you!) Don't believe it? Read on.

www.whypaysticker.com

(NOTE THE LOOK OF THE EVIL SALESMAN)

Excerpts from the landing page:

The old fashioned way (basically, this is their representation of the Dealer experience)

1. You can't leave. You're pressured to buy the car today, without the chance to comparison shop.

2. Endless negotiation. You're stuck for hours going head-to-head with a salesman.

3. You're overwhelmed by numbers. APRs, fees, payment schedules—you have to sign right away and there's no time to think.

Your inventory is powering this site from the place that supposedly treats you as important. Really? How can anyone do this in good conscience!

www.carpricesecrets.com

Site excerpts

1. "Did you know every New Car has a secret price?"

2. "It's the price you'll never see published in the paper."

3. "Discover the dealer's secret price."

It get's better in the description area when you scroll down:

"Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase."

"Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?"

They start with many sentences that sound dealer friendly and then WHACH...they remind the customer that even though many dealers are nice, they could get screwed over by some so better just submit a lead because you can't really know which dealers are trustworthy. Read it yourself gang, don't just take my word for it.

Does that sound like the type of actions taken by a site advocating or even supporting dealers? NO - and your inventory is used to power this site too!

www.newcars.com

This is the only site that actually bears the Cars.com branding and doesn't appear to have anti-dealer language. Interesting that they only put their branding on the site that doesn't make the dealer look like a crook. I wonder why?

The real question is how many of these non-dealer friendly sites are they powering with YOUR INVENTORY? And of their 'partners' like Autotegrity.com, how many partners does Autotegrity share your inventory with...and how many do their partners share with...etc?

Source:

http://www.dealerelite.net/profiles/blogs/double-cross-or-not-a-double-cross?commentId=5283893%3AComment%3A368386&xg_source=msg_com_blogpost

Read more…

SPONSORS