Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.
Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities
This is a video I shot on site at a Major KIA Dealership in Pennsylvania last week.
Point of Interest Versus Point of Sale… That means that Sales Consultants, Internet Departments / BDCs etc… NEED to focus on cultivating opportunities. You can NOT just wait for the "Up Bus" to come through your dealership.
Think about it… MOST people are surfing the Internet. They are researching, they are "Googling". People are gathering "Field Intelligence". So what content are YOU or your dealership creating to provide valuable "Field Intelligence" for your prospects? Most people unfortunately will say NONE…
For example, you can create:
"How To" Videos:
* How To Set Up Your Blue Tooth
* How To Set Up Your Satellite Radio
* How To Set Up Your OnStar
* How To Properly Install a Car Seat (Must be CERTIFIED to do this)
* How To Buy A Car…
* How To Buy A New Car…
* How To Buy Used Car…
* How To Find The BEST Used Car Dealership...
* How To Find The BEST New Car Dealership...
* How To Get A Car Loan EVEN if you have BAD Credit or NO Credit...
Information Videos…
* What is Better… Leasing OR Financing?
* What is Better… A New or Used Car?
* What is the difference between a Used Car or a Certified Pre Owned Car?
Reviews / Comparisons:
* (YOU) Review ALL of the Models you sell… Make these reviews, custom and personal
* Compare all of your models to ALL OF YOUR COMPETITORS… For example, if you were a Single Point Ford Dealership you should compare ALL of your models to all of their competitor models like the Ford F-150 AGAINST:
* Chevy Silverado
* GMC Sierra
* Ram 1500
* Toyota Tundra
* Nissan Titan
If you would like to have more information on this topic or if you would like to set up a FREE strategy session. Call me on my cell at 267-319-6776.
Posted by Holly Hamill on November 15, 2012 at 10:23am
Failure is a state of mind. It has been said that failure is not falling down but refusing to get up. Thomas Edison tried 10,000 times before he was successful in creating the light bulb. He said, "I have not failed. I've just found 10,000 ways that won't work." Each time we believe we have failed at something, it is simply another step to the process. Henry Ford said, "Failure is only the opportunity to begin again, only this time more wisely." Unfortunately, most people see opportunities as work. This causes them to not try. If you get frustrated and filled with self-doubt, think how different our lives would be if the inventors of the past had let previous failures stop them.
