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Everyone Should Have A Pricing Process - Make Money Mondays - Special Edition

In this week's Episode of Make Money Mondays Special Edition, Toni Anne Fardette, Business Development Director of the Atlantic Auto Group and The Billion Dollar Girl, explains how to handle customers who go into your dealership and ask for pricing. You need to know the difference between price shopper and someone who is asking general questions. It is very important that you train your people on scripts on how to handle customers who only ask about price.

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(I just had this video from AutoUSA sent to me from Ralph Paglia)

Greg Coleman, Director of Business Development and E-Commerce at Lexus of Lexington and Toyota on Nicholasville, shares tips for formulating effective pricing strategies for vehicles.

Comment by Ralph Paglia 5 hours ago
Greg Coleman's description of how his dealership has been proactive on pricing transparency as a consistent strategy around building value on what the dealership provides car buyers is strong... Great message delivered by somebody who has done it and seen the results.

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