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http://www.dealersynergy.com 856-546-2440
Digital Marketing & Social Media Trends "2014 - 2015" - Car Dealerships
This is a great video / info graphic for Digital Marketing and Social Media trends for not only 2014 but also going into 2015. This is some powerful information that you can use for your car dealership's marketing and advertising initiative.
Voted on by dealers, for dealers!
Launch engaging, lead generating VDP enabling consumers to view Daily Deals, Lease Specials and receive Instant Price & Lease Quotes w/in nano seconds.
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial.
On this episode of Think Tank Tuesday, Paul discusses what questions you need to ask during your video testimonials to assist potential shoppers.
This week's episode includes guest speaker Michael Cirillo from Flex Dealer in Canada. He discusses a plethora of valuable topics to help you make money. Such topics include ways to engage customers, how to identify services provided, how important a landing page is, the importance of the content on your website and more. Watch and you will be guaranteed to learn something new!
Sean V. Bradley was presented with his Certified Speaking Professional® (CSP) Certification by the National Speakers Association (NSA) this weekend in San Diego, California!
The CSP is the speaking profession’s international measure of professional platform competence. Only the top 10 percent of speakers earn this credential, which means he'll be recognized as one of the best in his field and set himself up for an even more successful speaking career.
The CSP designation is earned through demonstrating competence in professional standards:
- See more at: http://ow.ly/yBJhs
There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content. Without a solid strategy for video content, there is no way to ensure consistency in your message.
This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results.
(I recently entered a time warp which took me two years into the future. While there I read this article in the March 2016 issue of Automotive News and wanted to share it with you.)
This week Google and The Walt Disney Company announced their partnership to establish a new company which has arranged to purchase 100 new car dealerships in five states. They plan on announcing these locations over the next month as legal documents and filings are completed.
The franchises include domestic, Asian, and European brands and are located in large markets or within 30 miles of metro areas. Disney long known for their focus on the customer experience saw an incredible opportunity that auto dealers failed to capitalize on, even though many dealers completed the Disney Experience Training programs.
Don Duckhouser, Chief Communications Officer for Disney said, “In our opinion it was pretty clear that the majority of auto retailers were hiding behind technology and not focusing on extending relationships to build networks of customers and prospects. Their high employee turnover and lack of respect for their associates indicated to us that implementing a “Disney Process” could retain the best employees, provide a great work environment and still provide personalized service to the auto buying public.” He continued, “If we can get folks to pay $100 a day to ride a few roller coasters and have them wait in line for an hour for a four minute ride, then selling cars and trucks and providing them with a stellar experience is a no-brainer.”
Ken Searchwright from Google Automotive Marketing division shared his vision of the new stores; “We have designed a simple, friction-free, transparent process that will excite customers, attract a new class of employees, and restore the reputation of auto retailers. Our marketing will be local, organic, socially conscious and not reliant on price or promoting ridiculous trade-in values.”
He continued, “While our operations rely on the latest technology the work environment will be very attractive to employees, offer a powerful home/work balance, and create generous incentives for revenues from repeat customers, their friends and family members. A ramped up level of networking will replace most of the traditional advertising and all media messaging will be consistent across all channels.”
Existing media properties and online channels of Disney and Google will feature interactive advertisements promoting these dealerships; and other tie-ins will be rolled out over the coming year. Naturally Google's team will hand the search optimization and online ads.
When this reporter spoke to auto industry executives many would not speak on the record, but one individual shared, “For years we have tried to encourage, push, and cajole our retailers to improve their sales process and employee retention. Many just didn’t seem to want to move in that direction, so as manufacturers with a brand to protect we are aligning with companies that value the customer experience and transparency.”
Article written by Mitch McFly (mcfly@autonews.com)
(note- this email will not exist until two years from now)The Original Post on Driving Sales
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
We also know that women account for over 50% of all vehicles purchased and influence up to 80% of those purchases. It would seem important that a dealer’s website cater to this substantial segment of the market.
Did You Know?
A new report by Women-Drivers.com shows a huge upside still remains. One-third of women buyers report that the dealership website that they visited was not helpful. What can you do to improve your website?
A. Understand the Target Market
To make your website more female friendly you need a better understanding of women buyers, their online research behavior and buying habits. A global leader in measuring the digital world, comScore Inc., has released a new study that sheds some light on this topic, which includes highlights:
1. Social networking is central to women’s Internet experience: Integrate social tools into your website that allow for photo viewing and sharing. Show vehicle models that appeal to women.
2. Community and Lifestyle sites attract women: Create a community page on your website. Women relate to family activities. Create a Lifestyle page showing vehicle in various settings.
3. Women have different preferences when it comes to online search. They prefer Bing in a way that men don’t” – When running BING PPC campaigns, use female centric search phases like “Most Popular Cars For Women” and link to a page featuring those vehicles.
4. The rise of online solitaire, card and board games has generated a new audience of gamers: women.
5. Women tend to consume less video overall than men but show more of a propensity for YouTube. Develop “How To” videos, host on You Tube and have links on your website. Ah…. a real plus for SEO.
B. Other Areas to Increase Women’s Engagement & Sales
1. Women are style conscience: Maybe it’s time for a modern site “makeover”. Hold the pink.
2. Quality + Informational Content: Another way to keep women hooked is to post quality and informational content on the site. Make sure it’s relevant and valuable for women+families. Be her trusted advisor 365/24/7 – not just the 3 days a year she is in your store. How? Visit here.
3. Chat feature: Is a nice way to start interacting and is a safe, non-threatening feature.
4. Create a staff page where customers can see who they are interacting with; can put a face to the name and include email links.
For more on Engaging Women on your Website Click here.
Want to Sell More Cars and Distinguish your Dealership to Women? Click here.
Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here.
http://www.internetsales20group.com 856-546-2440
Dealer Profit Summit Tip - "The Top 3 Highest converting Lead Forms"
The Top 3 Lead Converting Forms are:
1. e Price (Internet Selling Price)
2. Confirm availability
3. Virtual Finance Lead Form
So, are you taking advantage of this information for your website and dealership? If not call me and find out how you can!
Find Out How You Can Win And Keep Service Customers
The majority of service shoppers are willing to pay more for better quality. Surprisingly, most dealers are not capitalizing on this fact, and are missing out on the opportunity to increase profits in service.
On this episode of Think Tank Tuesday, I'll explain how you can attract shoppers to your service bay, and create top of mind awareness for your brand.
If you want to learn how to win and keep service shoppers, then you will want to watch this week's episode.
http://www.internetsales20group.com 856-546-2440
Make Money Mondays with Sean V. Bradley - Special Edition - Mark Tewart - "Attitude" - Car Sales
Internet Sales 20 Group happens in just 3 months! Get Ready to go Bigger, Better, and more Boston than ever before. Prepare yourself to experience a workshop like none other!
We've done a lot, now it's your turn to sign up and take ownership in your future!
I made a mistake (again): Ford Dealer in 1st week w/ Conversion Technology Suite = 60 incremental leads/mo; Correction: in 1st 2 weeks = projected 90 incremental leads first month!
http://www.dealersynergy.com 856-546-2440
Sean V. Bradley, CSP Will be Speaking at the 2014 Dealer Profit Summit In Seattle Washington June 24th
Understanding government regulations and restrictions on your digital marketing is the best way to ensure that there are no disruptions in your marketing efforts. This means that you must understand and abide by specific guidelines to remain in compliance.
If you haven’t already begun to implement new processes for the new Canadian Anti Spam Legislation (CASL), then you want to watch this video to see how you will be affected starting July 1, 2014. The new regulations will impose strict policies to your marketing.
You might also want to start preparing for legislation in your current location since many locations impose strict regulations on digital marketing. For example, if you're a dealer in Texas, you're not longer allowed to use the terms “ePrice” or infer your customers can receive a better price online in any of your marketing. For more information regarding marketing and regulations, click here to email me any questions you might have.
