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Jeep® Brand Reaches Major Social Media Milestone: First Domestic Automotive Brand With More Than 1 Million Facebook Fans - PR Newswire Press Release

Posted by Sean V. Bradley on February 25, 2011 at 10:19am

Jeep® Brand Reaches Major Social Media Milestone: First Domestic Automotive Brand With More Than 1 Million Facebook Fans

SOURCE Chrysler Group LLC

AUBURN HILLS, Mich., Feb 18, 2011 /PRNewswire/ -- The Jeep® brand reached an unprecedented domestic automotive milestone today, as fans on the brand's Facebook page reached and surpassed the 1 million mark. In achieving more than 1 million fans on its Facebook page, the Jeep brand exceeds the next closest domestic automotive brand fan's total by more than 450,000.

"We are honored to be the first and only domestic automotive brand that can claim more than 1 million Facebook fans," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "This reinforces the fact that Jeep is clearly one of the most well-known and loved brands throughout the world, and comes as we continue to gain sales momentum and begin to celebrate the 70th anniversary of the brand."

In 2010, the Jeep brand experienced triple digit growth in its fan base on Facebook. The brand continues to foster a vibrant and innovative social community for its passionate fans and owners. In July, Jeep brand fans tested the size limits of Facebook's photo album, "Photos by Others." Fans exceeded the 20,000 photo-limit resulting in a need for Facebook to accommodate the increased number of images.

Along with Facebook, the Jeep brand's social media initiatives include presence on Twitter, You Tube and foursquare web sites. The Jeep brand was the first automotive brand to have an official profile on foursquare.com, the popular location-based social network that allows users to "check-in" at any location. The official Jeep brand You Tube channel is among the top 10 sponsored-channels with over 4.3 million video views.

In 2010, Jeep vehicle sales improved 24 percent globally, and 26 percent in the U.S. versus 2009, with double-digit sales gains for each vehicle in the brand's lineup.

For 2011, Jeep has introduced all-new or significantly refreshed versions of each of its vehicles. With the greatest range of SUVs under one brand, the Jeep vehicle portfolio consists of:

  • Compass: A compact SUV with a new sophisticated, premium design for 2011, the Jeep Compass delivers unsurpassed 4x4 fuel economy, freedom, utility, and Jeep 4x4 cachet and capability, all at a terrific value
  • Grand Cherokee: The most capable and luxurious Grand Cherokee ever, balancing legendary Jeep capability with sophistication to deliver a premium driving experience for all adventures 
  • Liberty: The mid-size SUV from Jeep that offers Jeep Trail Rated® 4x4 capability combined with on-road refinement and numerous innovative features, including the industry-exclusive full-length Sky Slider® open canvas roof 
  • Patriot: A compact SUV delivering the fun, adventure and value only Jeep can offer, with unsurpassed 4x4 fuel economy and segment leading capability 
  • Wrangler: The icon of the Jeep brand, it remains true to its heritage as the original fun-and-freedom machine. For 2011, it boasts an all-new interior, and an available premium body color hardtop for Sahara models
  • Wrangler Unlimited: The only four-door convertible SUV on the market with room for five adult passengers, Wrangler Unlimited receives an all-new interior for 2011 and an available premium body color hardtop for Sahara models

Jeep Brand

Built on seven decades of legendary heritage, Jeep is the authentic sport-utility vehicle (SUV) with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

Whether identified by their ownership of multiple Jeep vehicles, or their regular attendance at branded events, or by their abundance of Jeep gear – branded products from clothing to baby strollers – Jeep owners all have one common trait: a Jeep vehicle delivering benchmark, all-weather capability that allows them to go anywhere and do anything. It's not unusual to see Jeep owners sporting a bumper sticker that reads, "It's a Jeep thing...you wouldn't understand."

To meet consumer demand around the world, all Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

©2011 PR Newswire. All Rights Reserved.

 

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