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Consumer Focused Training

Customer Focused Training
► All Trainers Need To See This
► Specific Language To Avoid
► Develop Your Sales People
► Keep Your Focus On The Customer

If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience possible.

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SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every month, dealerships analyze their overall sales as a means to measure their progress. However, if a dealership wants to accurately gauge a sales team’s success and determine a plan to get a higher closing ratio, they must configure a few different numbers. Highlighting the formula needed to calculate a closing ratio as well as the seven steps necessary to increase this ration. The webinar will feature insight from Potratz and Mosley on how dealers can improve their bottom line and determine what part of their sales funnel needs adjusting.

Both Potratz and Mosley boast noteworthy careers in the automotive industry. Paul Potratz is COO of Potratz, the industry leader in automotive advertising and Cory Mosley is the Principal of Mosley Automotive Training, a nationally recognized automotive training and consulting company. Throughout their careers, both men have participated in all aspects of automotive sales and marketing, making them knowledgeable and reputable leaders in the industry. Together, they have crafted this webinar to equip attendees with the tools to improve customer loyalty and draw in additional sales with minimal effort.

For more information on Closing Ratios: A 20% Increase in 7 Steps, click here or to receive more tips from Paul, click here.

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Does Your Website Pass The Test?

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out

Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.

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Nan Mossey Leads DealersEdge Webinar

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google Adwords, Bing/Yahoo! and other search engine marketing services.

Mossey has over 20 years of experience in automotive marketing and is fully certified in all aspects of SEM including Google AdWords Certifications for Search, Display, and Analytics. She has administered several apprenticeship programs as head of Potratz’s digital marketing and has thus attributed to the certification of over 18 individual members of the Potratz team.

During the webinar, participants were supplied with proven tactics for improving campaigns and statistical data referencing industry trends in the world of digital advertising. Mossey presented attendees with the tools necessary for establishing campaigns and best practices for optimizing performance. Attendees gained exclusive insights on the ins-and-outs of display advertising and retargeting, keyword optimization, and bidding strategies along with many other vital areas in campaign implementation and management.

 “I really enjoyed getting a little bit more in-depth about aspects of search engine marketing that people had heard about, but had little exposure to," said Mossey regarding the webinar.

 The live webinar was one of several held by DealersEdge that featured the Schenectady advertising agency, which specializes in everything from digital and traditional advertising to website platforms.

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Hard Facts - Selling With Text

The only way to become better is to practice. It never hurts to practice the most obvious and the things we know until they become perfected. Dennis explains which words to use and how to use them to increase sales from your website. Check out this week's Hard Facts about selling with text. 

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How-To Increase Your Selling Opportunities

Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you could ever handle!

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The Hard Facts About Inventory

More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.


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On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

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I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the experience!

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Do Dealership Reviews Really Sell Cars?

Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).

This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working on your dealership's reviews.

Watch the video below and find out the truth behind dealership reviews.

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