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Dennis Galbraith Joins Potratz

In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises,, former vice president of and former executive director of Automotive Internet Practice at J.D. Power and Associates. In his prior position at, he served as a leading resource for dealers and auto groups offering research-driven blogs and information. As new chief marketing officer for Potratz, Dennis carries more than 21 years of experience in operations, marketing, and market research along with him.

During his tenure at J.D. Power and Associates, Dennis ran the automotive Internet division of J.D. Power and Associates from 2003 to 2006. At, he was responsible for over $300,000,000 in advertising products. His proven track record of successful business start-ups and leadership roles has made him one of the go-to dealer research and marketing experts in the automotive industry.

To add to his accolades, Dennis is an accomplished writer and the author of two successful books entitled Sales Integration and Online Vehicle Merchandising. He is also an award-winning speaker who has been featured as a keynote speaker in many of the largest dealer events nationwide including, Driving Sales Executive Summit, J.D. Power Internet Roundtable, Digital Strategies Marketing Conference and has been featured at dozens of other dealer events.

Dennis’ ability to share his wisdom is what separates him from others in the industry; he has a knack for delivering insightful and invaluable lessons. Having facilitated marketing trainings at and taught marketing courses at both the graduate and undergraduate level, he is no stranger to teaching and is sure to be an influential addition to the Potratz team.

Potratz employees have taken kindly to his friendly demeanor and founders Paul and Christy Potratz embraced Dennis as a valuable asset to the team and “a person who will help edge Potratz ahead of the competition in the automotive digital marketing industry.”

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Positive People Simply Make More Money

Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive leads.

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Potratz Honored With Prestigious Award

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We at Auto Remarketing Canada are very excited about the chance to highlight some of the remarketing industry’s biggest players in our upcoming inaugural Power 100 issue,” said Publisher Bill Zadeits. “These top companies make the remarketing industry what it is today”

Potratz, an automotive advertising agency located in Schenectady, New York, represents auto dealers across the Unites States and Canada. While the agency’s reputation is based in digital marketing, it’s philosophy is to help dealers connect with people.

 “We’re very aware of the temptation to depend on statistics and metrics to measure the success of a digital advertising campaign,” said Nan Mossey, Potratz’s director of digital marketing. “But the real measure of success is the number of cars sold. We help dealers to think like customers, and deliver what customers really want. It’s proven very successful.”

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

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Tired of being in a Selfish Relationship?

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

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Don't Make This Common Marketing Mistake

Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!

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What's Your Competitive Advantage?

What would you say if a customer asked "Why should I buy from you?"  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage. What's yours?

In this week's Think Tank Tuesday, I'll explain why it's important to set yourself apart from all the other dealers in your market, and how to do so.

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Stop Struggling With Content Development

Do you struggle to find content for your website? In this week's Think Tank Tuesday, I'll show you the ideal place to get 200-300 pieces of relevant content for your website every month.

Visit out website:
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Follow us on Twitter: @Potratz

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