We surely are having fun @ the Internet Sales 20 Group workshop!
"Internet Sales 20 Groups"
Algunas veces subestimamos el poder que tiene el mercadeo digital. Es interesantes saber que ya no solo existen dos o tres formas de mercadeo digital sino decenas de maneras de hacerlo y con resultados impresionantes. Una de las principales herramientas que podemos utilizar es "SEO, VSEO". El poder utilizar esta herramienta para atraer clientes y futuros compradores de nuestros servicios a nuestro sitio "web" hace del mercadeo digital unas de las cosas mas importantes para hacer negocios.
No hay duda de que el taller de "Internet Sales 20 Group" esta llenando todas las expectativas. Mucho se ha aprendido y mucho queda por aprenderse.
Se han eliminado los acentos para evitar errores de interpretacion de motores de busquedas.
Internet Sales 20 Group, November 8th 2010 - Mid Day Recap - Automotive Internet Sales - Sean V. Bradley
This morning was VERY exciting! We have dealerships from all over the country in attendance as well as a diverse group. Most of the attendees are executive management (Dealer Principals, GMs etc...). We also have a Video Production and Photography team. We are going to create a TON of content that we can post to this site as well as provide to the attendees to reference back. This is going to be a POWER PACKED 3 day workshop with a ton of valuable information...
We first introduced the group to each other... discussed their internet operations as well as identified their individual goals for attending this Internet Sales 20 Group. I also asked what challenges are they experiencing at their dealerships / departments... After we collected all problems, questions and issues. I went one by one and addressed each and every issue. Gave action plans, advice and direction.
We also went over metrics, statistics and benchmarks.
*** We also as a group came up with the 20 Group composite / data metrics we are going to follow and analyze in this group.
It was truly awesome to moderate this group... I am learning as much as I am educating.
After everyone comes back from lunch we are going to do some break out sessions as well as some Mystery Shopping Calls, Some ILM / CRM disecting and investigations...
Then later on tonight we are having a VIP Dinner... all of the 20 Group will get together and network and socialize with each other.
Internet Sales 20 Group-
Babe Ruth was known for hitting the most home runs, but what a lot of people don’t realize is that he also had the most strikeouts. Think about that for a moment…
My point is that you need to be at bat to crack those home runs out of the park. For many years I was at the frontline of Internet Departments. I have successfully built multiple Internet sales departments from the ground up from nothing to selling over 100+ units solely from the Internet. When I started, I tried creating and managing the Internet department every possible way imaginable. I had struck out several times before I developed that “Power” swing. I put a solid strategy together and I was cracking home runs right out of the park.
Soon after I started I realized that I needed a strategy and a focus. I needed to set some goals for my department, my company and myself. I worked with others and developed a four-point strategy we called D.I.M.E.. The four elements of D.I.M.E. are Design, Implement, Manage, and Evolve.
This is where you create a vision of where you want your business to be in the future. List your goals and desired outcomes. Be specific about how your business will be affected. Don’t talk in generalities but in specifics-percentage increased or decreased, net gain or loss, numbers for retention, etc.
Work your vision through implementation. Establish a timeline for task completion. Be sure everyone understands their accountability especially outside vendors and inside managers.
Management is about measurement. Be sure to measure your progress against the standards you set during the design phase. You want to be sure that everything is moving forward and that you are achieving the desired results.
Evolution takes leadership. Throughout the design, implementation and management of your plan others will be looking to you for guidance. In order to evolve, others must understand where your business is headed and follow the vision you have laid before them.
D.I.M.E. is the method we use at Dealer Synergy for everything we do from buying computers to hiring new employees. Having a strategy and repeatable method of execution allows us to get better at what we do every time we do it.
Having a methodology is important but your also need to know where your key areas for success are. Most businesses share four common elements of focus. I call them “The Four “P’s”. The first is products, the second people, then process and finally promotions.
Next month we will take a look at how the Four P’s apply to selling cars online…
Sean V. Bradley
Here is an email from Whitney, the Internet Director for Willis GM...
The Willis Automotive Internet Department worked very hard all through October, ending up with 46 deliveries!!! Our best month ever so far!!! Mr. Bill Willis made a deal with the Internet Department that if we sold more than 40 in the month of October he, and Mrs. Mary Jane Willis, would fix and serve our department a fresh salad, a big baked potato, and a big filet mignon! Today--- we were served an awesome lunch (salad, baked potato, wonderful filet mignon, rolls, and warm pecan pie) with outstanding table side service!!!Now.... just to keep everyone awake for the rest of the day ;)
After 3 kids and some personal things happening to my wifes family, she has convinced me to move. Now we will be moving too far for me to commute to my present dealership. So I have found new opportunities at a couple of dealerships. Here is the dilemma:
1) where I am moving they are just discovering social media( no one is using yet)
2) everyone at these opportunities are scared to death of it. However 1 is interested in it.
3 Everyone pays the same
my question is do I go running to the place that wants to stick their toe in the social media waters, or do I try to convince another dealer in a slightly better "floor Traffic" area to do it?
I would like some feedback on this please. I respect your opinions!