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AWESOME VIDEO Example of a Local Car Dealership That is Heavily Involved In Their Community. 
 
*** WHAT DOEAS YOUR DEALERSHIP Do For the Community? And Do You have a VIDEO Showcasing it?
Read more…

http://www.DealerSynergy.com 856-546-2440 

Dealers NEED to Take the TCPA (Texting) Compliance VERY Serious...

I have a Dealer Group in NJ that just forwarded me an email from the State Dealer Association's Attorney WARNING them that there are MULTIPLE Dealerships wrapped  up in Class Action Lawsuits over TEXT Messaging (TCPA Compliance) VIOLATIONS. The Dealer was very distraught and issues an IMMEDIATE CEASE AND DESIST TO HIS ENTIRE Dealer Group from TEXT MESSAGING under ANY CIRCUMSTANCE until their attorneys dig in and make sire they are NOT at risk! What I find is there are so many dealerships out there in clear violation of the TCPA Compliance and are risk for lawsuits... class action lawsuits! What is worse is that some for these dealers have NO IDEA. They think what they are doing is legal because their CRM company or their Text Messaging Vendor says they are legit and compliant. I URGE ALL Dealers to consult with their Dealer Association and their attorneys and CONFIRM that they are 100% compliant and NOT at risk of a lawsuit or fines. TCPA-ctia-messaging-principles-and-best-practices.pdf

Here is some information that I have come across

* This is an article I found online:

When do I need permission to text someone? How do I know I really have permission? Are they contacts or subscribers!?

Did you know that you must legally obtain permission to send a text message to a mobile device?

The latest edition of the CTIA’s Best Practices Guide for SMS Marketing and Communications, released on January 19, 2017, places an additional degree of emphasis on consent and TCPA compliance.

As stated in our terms and conditions and usage policy, all of our clients have a legal obligation to ensure that their contact lists and messaging content are compliant with all applicable state and federal laws, as well as all requirements established and enforced by the CTIA that regulate SMS/text messages transmitted via short code.

What Is TCPA Compliance?

The Telephone Consumer Protection Act (TCPA) went into effect in 1991, and it has since been modified to include SMS/text messaging.

In a nutshell, the TCPA stipulates that businesses and/or organizations must receive express written consent from individuals prior to sending any SMS/text messages to them.

Obtaining an individual’s phone number—regardless of whether they are a potential lead, an existing client, a former customer, or a member of your group or organization—is not the same as receiving permission to contact them.

There are only a few special exceptions under the TCPA (such as appointment reminders and delivery notifications) that may be subject to exemption. For additional information about compliance guidelines that apply to specific industries and/or audiences, The Data and Marketing Association’s Comprehensive Guide to Compliance is a useful resource.

Why Does This Matter?

The TCPA provides for a private right of action and statutory damages and permits class-action lawsuits. Damages start at $500 and go up to $1,500 per recipient for each text message sent.

If you are unsure as to whether your contact list meets the established criteria for consent outlined by the TCPA and CTIA documents referenced (and linked) above, we advise you to consult with your organization’s compliance team and/or legal counsel.

How to Start Importing

To enable contact import permissions, please complete the following steps:

  1. Review the documents referenced in this message
  2. Review your contact lists to determine if they meet the compliance requirements
  3. Edit your contact lists in consultation with your organization’s compliance team and/or legal counsel
  4. Email support@simpletexting.com with a brief summary explaining how, when, and where consent has been documented for the contacts that you would like to upload
  5. Include the total number of contacts on your list

A member of our team will review your request and make every attempt to respond within one business day.

If your request is approved, you will receive a confirmation message and instructions for uploading your list as a CSV file into our system.

If your request is not approved, an alternative method for building a compliant contact list (such as keyword opt-ins or web form opt-ins) may be recommended, along with instructions and tips to help you succeed.

Disclaimer: Please note that this advice is for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.

SOURCE: https://help.simpletexting.com/compliance-consent-and-legal-stuff/compliance-and-consent/tcpa-compliance 

** This is the attachment that the Dealer Association Sent to the Dealer Principal (It is from a vendor and seems to be years old:

Today’s reality regarding real time communication is proven in the data. On average smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt younger users skew the data, but even people aged 55 to 64 text on average 80 times per month and 65+ text on average 32 times per month. Based on this information we can say, “When in Rome do as the Romans do.” Texting has become the most efficient form of communication when immediacy (of a response) is needed.

Why should service advisor, sales person or your BDC text? Put yourself in your client’s shoes. A teacher in a classroom, a worker in the field, a professional in a meeting – all of them can reply to a text much faster and with more convenience than they can answer a call or return a voicemail.

The data supports this as texts are replied to, on average, within 4 minutes. The expectation for a return call to a voicemail is the same day and the expectation for an email is 24 hours. A teacher can text while class is in session, the carpenter can text with work in full swing and a lawyer can text while in a meeting.

Continue reading to better understand the rules as they apply to automobile dealerships in the United States.

Advantage Tec has all the proper DMS integration and texting solutions required for your staff to abide to the rules discussed below.

Do TCPA regulations allow businesses to text customers?

YES, businesses and their employees may market & communicate via text. However, there are rules businesses need to adhere to.
The salient points car dealerships need to know regarding mobile messaging in the United States.

Definitions:


TCPA – Telephone Consumer Protection Act
FCC – Federal Communications Commission
ATDS – Automatic Telephone Dialing System or Auto-Dialer
Text Messages – Text messages are “calls” for the purposes of the TCPA.

  1. Prior to September 23rd, 2013 you could text based on having an established business relationship with a customer. This is no longer the case. The TCPA rule no longer allows the “established business relationship” clause to circumvent written authorization. This means automobile dealerships must attain “prior express written consent” before telemarketing, advertising or texting from an auto-dialer, prerecorded device or software solution. Written consent must be clear and conspicuous and not be a condition of purchase. To comply, written consent can be attained with a written signature, through email, a website form, or a text message. You may not, however, send an ATDS text message requesting a person to opt-in.
  2. Prior to July 10th, 2015 FCC Declaratory Ruling and Order the definition of an ATDS or auto-dialer was unclear. The current ruling as of, July 10th 2015, and the most recent language states: “Auto-dialer” for the purposes of the TCPA, is any technology with the capacity to dial random or sequential numbers, regardless whether the technology has the current capacity to make the call in issue & equipment to send Internet-to-phone text messages. In summary, a service advisor or sales person who takes his personal phone and texts a client will not be liable under the TCPA for mobile texting. A dealership’s exposure lies in the inappropriate content a text message may contain. An advisor or sales person that uses an automotive vendor’s texting tool should attain written authorization prior to the software or an auto-dialer initiating a text conversation.
  3. The biggest misnomer and exposure that Advantage Tec sees with dealers using competitive offerings is the opt-in text. Specifically this means a text that is sent to a customer asking, “May I Text You” without prior written consent. A business cannot text a customer to ask if it is okay to text them without prior express consent. We see CRM vendors and texting vendors break this rule daily. Advantage Tec’s DMS integration assures compliance with these TCPA rules.

Car Dealers’ FAQs:

What are the highlights for car dealerships regarding the most recent TCPA regulations?

  • TCPA regulations are aimed at restricting unsolicited phone calls and text messages.
  • One must have unambiguous written consent before telemarketing or sending text messages from an ATDS. Oct. 16th, 2013.
  • Unsolicited commercial messages (phone & text) must include the ability to opt-out. Jan.14th, 2013.

What are the positives for auto dealerships in the most recent July 10th 2015 ruling?

There is a big positive in the most recent ruling. “Consent for non-telemarketing, non-advertising calls can be demonstrated by the called party giving prior oral or written consent, or by the caller giving their wireless number to the person initiating the autodialed call/text. This ruling is a positive for automotive dealers, as it reaffirms (at least in the nontelemarketing context) previous FCC Orders which recognize that by providing a business with a wireless number, the consumer has given prior express consent to receive a call.”

What is an ATDS or Auto-dialer?

An auto-dialer for the purposes of the TCPA is any technology with the capacity to dial random or sequential numbers, regardless whether the technology is actually used to make the call in issue, and it is not limited to its current configuration but also includes its potential functionalities. An ATDS can also be equipment to send Internet-to-phone text messages.

What is the difference between Text Marketing, One to One Bidirectional Texting and Immediate One-Time Text Messages?

Text Marketing is the name usually associated with a one-time blast with a marketing solicitation to a list of mobile phone numbers. This type of text marketing to customers that have not opted-in or given written consent is what the TCPA is trying to prevent.

One to One Bidirectional Texting is considered a conversation between two people. Although this is not mass marketing under strictest interpretation of the rules prior written consent should be attained for automated May-I-Contact You texts, automated appointment reminders texts, automated welcome texts and automated follow-up survey as an example. For one to one texts initiated by a service advisor written permission to text is not necessary (if no marketing or telemarketing message is in the text). For example, it is okay to ask for repair approval or notify customers that their vehicle is ready.

Immediate One-Time Text messages refer to one-time automated text messages sent immediately to a consumer’s request for information as part of an ad campaign. The automated response to the consumer’s request is TCPA compliant. According to the FCC, this type of text messaging is not “telemarketing” or “advertisement” texting, but merely the fulfillment of the consumer’s request for information. The FCC states that in order to qualify as a one-time automated text message it must (1) be requested by the consumer, (2) be sent immediately in response to a specific consumer request, (3) contain only the information requested by the consumer with no other marketing or advertising information.

Can a service advisor text a one to one personal message using texting software to help them get approval for job repairs or to notify a customer about vehicle status?

Since the repair message is likely not a marketing message, written consent based on the repair order will not be required. The provision of a cell phone number is sufficient consent for service advisors to call/text customers relating to the repair order. An automated text sent on behalf of a service advisor or dealership should only be sent with written consent.

Can a sales person text a customer with vehicle information, pictures or video using mobile messaging software in follow-up to a potential purchaser’s visit to the dealership if the potential purchaser gave the sales person their mobile number?

Text sent using a software solution will likely be considered by the FCC as an autodialed text message. The text message might also be considered a telemarketing message for which written consent is required under the TCPA.

Can a dealership follow up on an email lead with a text to that person?

No this is a violation of the TCPA rule. Express consent on the lead form or written consent is required.

Can a dealership follow up on a phone lead with a text to that person?

No, under the strictest interpretation this is a violation of the TCPA rule. Express consent on the lead form or written consent is required. However, courts may rule that a person leaving a dealership a voicemail probably wants to be contacted. If the response is timely and not telemarketing based it’s not likely to be a TCPA issue.

Can a dealership follow up on a chat lead with a text to that person?

No, this is a violation of the TCPA rule unless you receive written consent during the chat. The dealership must have written confirmation in the chat asking if they can call or text the number provided.

Can a dealership follow up on a text lead with a text to that person?

It is unlikely that written consent will exist, so sending a text to the person under the strictest interpretation of the TCPA is not allowed. However, common sense and the initiation of a text communication would indicate they are expecting a response to their text. As long as the response is timely, includes opt out instructions and is not telemarketing in nature then it is not likely to be a TCPA issue.

Can a dealership initiate an outbound text to a mobile phone number obtained from the DMS or CRM?

Yes if written consent was received from the person with the entry of the phone number into the DMS or CRM. As outlined above, a service advisor has latitude to text one on one if it is not a telemarketing text without written consent. This is not the case for a sales person.

Can a dealership initiate an outbound text to a mobile phone attained from a marketing list or other mobile phone list?

No. This is text marketing and written consent is needed – dealers should NOT do this.

How can a dealership show and track written consent?

Your texting solution provider should be able to show electronic written consent documentation and produce records of written consent.

Can an ATDS text a customer and ask if it is okay to text them or ask them to opt-in?

No. You cannot text a customer to ask them if it is okay to text them without prior express
consent.

What about Internet-to-Phone Messaging?

The FCC addressed the status of Internet-to-phone text messaging and qualified this technology as an auto-dialer under the TCPA. This is technology that allows a party to send an email to an address that combines a recipient’s mobile telephone number with the mobile provider’s domain name resulting in the delivery of an email message. Such a text requires prior written consent.

Are there any exceptions to the TCPA texting rules?

The FCC order has granted limited exceptions to TCPA liability for certain free “proconsumer” calls or text messages about time-sensitive financial issues or health care messages.

What are the fines or violations fees?

If there is a violation, the statutory penalty is $500 per violation (call/text). If a plaintiff can show the violation was knowing or willful a court can increase the penalty up to $1,500.

Why are these TCPA regulation so complicated? Why do I hear different rules from different vendors?

On July 10th 2015 the FCC issued a 166 page Declaratory Ruling and Order. The rules are subject to interpretation. With time the courts will determine the interpretations in the rulings. A recent example is the summary judgment in favor of defendant Shac, LLC. The court determined that the promotional text messaging sent by Shac involved human intervention and therefore was not an auto-dialer for TCPA purposes. So, despite the FCC increasingly expansive regulatory action against telemarketers, the court has applied more reasonable standards in interpreting TCPA regulations.

How do I know which car dealership mobile messaging software solution providers are TCPA complaint?

The texting software vendor can only help you achieve compliance with proper process, education and software. It is the dealership that must be complaint; a good software solution will guide personnel with screens that allow or do not allow messaging based on written consent.

What should every dealership do to practice safe texting?

  • At the point of sale collect written consent from the customer allowing you to text them in the future.
  • At the point of service or when a customer brings in a car for service or repair collect written consent from the client.
  • Attain written consent on website forms and chat. Whenever you capture phone numbers in lead forms or in person make it part of the dealership process to attain the customer’s consent to be contacted via text messages.
  • Make sure to honor opt-outs. Offer “text stop to end” in messages sent and make sure your mobile messaging vendor blocks unsubscribed numbers from all future text messages.

Are TCPA regulations something a dealership should discuss with their attorney?

Yes. This document does not provide legal advice. It has been written by Advantage Tec to help businesses better understand TCPA & FCC rules. The reader of this document should not rely legally 

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It’s that time of the season when every business owner ponders the next year strategy while buying the presents. Maybe, you are one of those entrepreneurs who can’t focus on celebrating holidays due to the lot of thinking. If it’s true, you are definitely not alone in this. Automotive industry in whole and car buyers shopping behavior have changed drastically during the last years. At the end of 2017 many auto dealers ask themselves two questions:

What to improve in 2018?

How to avoid overspending on it?

There are tons of automotive software on the market, but you definitely don’t want to overspend on redundant technology that won’t improve your business.

Here is the list of car dealer software spending money on which will be worthwhile in 2018.

Responsive Dealer Websites (RDWs)

Responsive design bridges the gap between your a uto dealer website and mobile, laptop or tablet users. The result of this construction is new leads for you and good user experience for your customers. The quality of visitor’s interaction with your online inventory affects the whole impression of your business. If you can’t provide your customers with decent inventory displaying, they will doubt your ability to provide them with good, reliable cars.

A responsive dealer website resizes the layout by using fluid, proportion-based grids and flexible images. Regardless of the device your inventory is being viewed on, customers won’t have to “catch” the images and vehicle description. Every page of your website will be adapted automatically.

Responsive web design was already a must in 2017, but you still have time to switch to it. Include this investment into your 2018 budget and you won’t regret it.

Vehicle condition reports

Every dealer has a list of wishes for the upcoming year, we bet you have it as well. One of the wishes is to widen the reach and attract non-local buyers. Such kind of prospects differs from the local one and requires different approaches. On the one hand non-local buyers can’t visit your showroom to inspect the condition of the vehicle thoroughly, but on the other hand very few people would buy a car in ignorance of its state. This dilemma can be solved by online vehicle condition reports. It is the car dealer software that allows dealers to upload the detailed information about the each part of the vehicle with respective photos attached. Customers can see the vehicle general grading and the minor grades of its separate parts and areas marked with the color. With vehicle condition report customers will see the car from all its sides and get the evaluation of every part. They will be able to compare not only the exterior and interior of the car, but the condition of its every detail.

By putting your money into condition reports, you build consumer trust — the first step towards long-term relations.

Live Video Streaming

Video is one of the most powerful marketing tools for auto dealers, it retains customer attention longer and leaves a trace in his memory. As the proverb says, a picture is worth a thousand words. We can add, that a video is worth a million of them. Instead of only talk business, you can show it to your customers.

Live Video Streaming™ is an automotive software that enables you to give your customers the live video tour of any vehicle at your dealership. During such tours you can answer customer questions, give additional information and show any car detail on viewer’s demand.

You can set the camera into the cabin and showcase the live test-drive to non-locals. Customers will be able to make their decisions online without showing up at your dealership.

Closing words

There are a lot of changes ahead of us for sure, and nobody can tell what 2018 is going to bring. However, with responsiveness, online vehicle condition reports and video streaming software dealers can future-proof their business and improve their sales in the upcoming year.

Source: https://www.autoxloo.com/blog/which-automotive-software-is-a-good-investment-in-2018.html

Read more…

Responsive Dealer Website

It’s that time of the season when every business owner ponders the next year strategy while buying the presents. Maybe, you are one of those entrepreneurs who can’t focus on celebrating holidays due to the lot of thinking. If it’s true, you are definitely not alone in this. Automotive industry in whole and car buyers shopping behavior have changed drastically during the last years. At the end of 2017 many auto dealers ask themselves two questions:

What to improve in 2018?

How to avoid overspending on it?

There are tons of automotive software on the market, but you definitely don’t want to overspend on redundant technology that won’t improve your business.

Here is the list of car dealer software spending money on which will be worthwhile in 2018.

Responsive Dealer Websites (RDWs)

Responsive design bridges the gap between your a uto dealer website and mobile, laptop or tablet users. The result of this construction is new leads for you and good user experience for your customers. The quality of visitor’s interaction with your online inventory affects the whole impression of your business. If you can’t provide your customers with decent inventory displaying, they will doubt your ability to provide them with good, reliable cars.

A responsive dealer website resizes the layout by using fluid, proportion-based grids and flexible images. Regardless of the device your inventory is being viewed on, customers won’t have to “catch” the images and vehicle description. Every page of your website will be adapted automatically.

Responsive web design was already a must in 2017, but you still have time to switch to it. Include this investment into your 2018 budget and you won’t regret it.

Vehicle condition reports

Every dealer has a list of wishes for the upcoming year, we bet you have it as well. One of the wishes is to widen the reach and attract non-local buyers. Such kind of prospects differs from the local one and requires different approaches. On the one hand non-local buyers can’t visit your showroom to inspect the condition of the vehicle thoroughly, but on the other hand very few people would buy a car in ignorance of its state. This dilemma can be solved by online vehicle condition reports. It is the car dealer software that allows dealers to upload the detailed information about the each part of the vehicle with respective photos attached. Customers can see the vehicle general grading and the minor grades of its separate parts and areas marked with the color. With vehicle condition report customers will see the car from all its sides and get the evaluation of every part. They will be able to compare not only the exterior and interior of the car, but the condition of its every detail.

By putting your money into condition reports, you build consumer trust — the first step towards long-term relations.

Live Video Streaming

Video is one of the most powerful marketing tools for auto dealers, it retains customer attention longer and leaves a trace in his memory. As the proverb says, a picture is worth a thousand words. We can add, that a video is worth a million of them. Instead of only talk business, you can show it to your customers.

Live Video Streaming™ is an automotive software that enables you to give your customers the live video tour of any vehicle at your dealership. During such tours you can answer customer questions, give additional information and show any car detail on viewer’s demand.

You can set the camera into the cabin and showcase the live test-drive to non-locals. Customers will be able to make their decisions online without showing up at your dealership.

Closing words

There are a lot of changes ahead of us for sure, and nobody can tell what 2018 is going to bring. However, with responsiveness, online vehicle condition reports and video streaming software dealers can future-proof their business and improve their sales in the upcoming year.

Source: https://www.autoxloo.com/blog/which-automotive-software-is-a-good-investment-in-2018.html

Read more…

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is generated by women?
  • What percentage of your leads are generated by women?
  • What percentage of your service drive business is generated by women?

Clearly, you can’t grow what you don’t know!

The average new car dealer sells 819 vehicles annually to women. But if you don’t have a benchmark for tracking this, how can you improve sales to this growing segment that now buys 4.5 of every 10 cars, especially in a more challenging retail climate?

The white paper Behavior Economics: Increase Sales to Women by $2 Million provides a clear road map to crack this code in two key areas:

  1. Five easy steps to train your sales advisors to adapt, coach, and motivate them to adopt new attitudes and behaviors to engage this buying segment.
  2. New tracking metrics to gauge and propel your store to cultivate sales to women and families and be a destination dealer.

DOWNLOAD YOUR WHITE PAPER NOW

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www.FaceBook.com/TheBillionDollarGirl 

Billion Dollar Girl, Interviews Toni Anne Fardette - Atlantic Auto Group - Millionaire Car Salesman

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Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or does your store have a process to engage these shoppers after a few minutes?

A simple action like taking the time to upsell the dealership by offering a 3-minute tour of the facility, explaining that your service hours are the best in the area, can make a big difference. Give guests a coupon for a free car wash and explain that overnight cars are provided in your service area. All of this demonstrates that you care, that you’re selling more than cars, you’re selling futures.

Download the Dealership 2020 white paper and get the insights and real-case scenarios about how your dealership can begin tapping into more sales to women.

DOWNLOAD THE WHITE PAPER NOW

Never miss a chance to sell your dealership—get 8 steps to have your business be The Destination Difference™ in your area or region. Start implementing shifts now and get ahead of the trend.

LEARN MORE

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http://www.DealerSynergy.com 856-546-2440 

Dealer Synergy is the Automotive Sales Industry’s number 1 training and consulting company. Dealer Synergy is a 9 time Dealers Choice Award Winner. Over last 13+ years DS has trained over 25,000 Automotive Sales Professionals and Managers and worked with over 1,100 individual roof tops! Dealer Synergy will help you and your dealership sell more cars, more often and more profitably by proactive education and training for Showroom Sales, Internet Sales, Phones, BDC and much more. To find out more, call Dealer Synergy today and ask for a free needs analysis.

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After many years, Sean V. Bradley is proud to announce that he will be partnering with Digital Dealer once again.

Sean will be writing for Dealer magazine, writing for the Digital Dealer blog, speaking at Digital Dealer workshops and conferences, and has formally invited the executives of Digital Dealer to represent at the Internet Sales 20 Group.  

There is so much value in synergy.  The partnership between Sean V. Bradley, Dealer Synergy, and Digital Dealer will be beyond powerful and help dealers across the nation sell more cars, more often, and more profitably.

Read more…

Millennial Women and Your Market Share

Reshaping The Industry’s Economy
The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.

Women of all age groups are buying 4.5 out of every 10 vehicles. However, of those millennial buyers, 53% are women. Honing in on what factors contribute to car purchases made by millennial women can help dealerships step into a larger market share.

How Millennials Stand Out From The Crowd
What makes millennial women stand out from non-millennial women? According to Women-Drivers.com, millennials ranked price, style, brand, color and warranty as top factors for car purchasing. Trustworthiness and respect ranked as the top two reasons to buy from a sales advisor. Additionally, millennials who are adept at using reviews in many product categories, use car dealer reviews readily to help them locate what dealerships to do business with.

Millennials Are Digitally Engaged with Dealers
Since millennial buyers have grown up with the internet and smartphones, they are highly connected with social media. Goldman Sachs states that 44% of millennials text message, 16% blog, 38% instant message, and 38% are engaged in social media. For example, Women-Drivers.com reports that social interaction is critical:

  • 44% of millennial respondents viewed a dealership’s Facebook page, an average of 10% higher than non-millennials.
  • 67.5% of millennials furthered to “Like” a dealership’s Facebook page, an average of 10% higher than non-millennials.

One takeaway would be that millennial women are more evaluative that non-millennial women. Additionally, millennial women are open to using dealer’s social communities.

Social Selling Sales Advisors
Connecting with this group means engaging a generation that places effort to find answers within an electronic style of communication. A style that’s silent but not soft-spoken, educational but not elusive, and often promotes multitasking. Their energies are to be reigned in with true and genuine interest.

Millennials interact with Instagram, Twitter and Facebook as social media mainstays. What are sales advisors doing to grab ahold of a portion of engagement? Smart sales advisors build leads off their successful sales relationships. They ask for the referrals and reviews, and the satisfied customer happily provides. Behind the scenes lay electronic connections ready and waiting. “Friend” or “Follow”, those requests and actions taken upon referred names create a plethora of potential customers. Social profiles built by sales advisors with the intent of building leads is becoming a new system of lead generation.

Be Personable and Prosper
Our data reports that millennial women travelled further to visit showrooms and are less likely to shop the nearest dealership. Goldman Sachs points out in its article that millennials have less money to spend, while industry reports show that younger buyers have little interest in negotiating the purchase price. Sales advisors could capitalize on their discussions with millennial women and secure a more decisive market.

Does your advertising speak to this segment specifically, and not just have a women spokesperson on a sports TV or weekend ad? Listen to the millennial woman and bring the showroom tour into a vision of comfort, longevity, service center and multitasking lounge that serves as a hub for the busy woman scheduling around work, school and personal time. Become the dealership that cares about the millennial women buyers and prepare to excel in your sales across the board by applying the principles of being personable, relatable, and interactive.

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‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the 2017 US Women’s Car Dealership Report shows that is it only natural when buying a big ticket item that the buyer's excitement level escalates.

But there’s more than that.

When Purchasing, women report:

  • Confidence wanes by 9 percent
  • Nervousness goes up by over 10 percent
  • Feeling Overwhelmed increases
  • And, more.

5 Ways to help Position the Value of your Dealership and Bolster Women’s Confidence
The chances of an under-confident woman recommending your dealership to friends or family is not very high and, in fact, her negative emotion(s) could result in an unfavorable review. Buying a car is a big decision for anyone, and the sales process includes a series of emotions that can be positive or negative and can be greatly influenced by your sales team. Learning how to turn an apprehensive shopper into a happy, satisfied buyer will pay off now and in the future.

Women are buying 4.5 out of every 10 new cars. Business is competitive.

Make Selling, Advertising, and Marketing to them a priority.

DOWNLOAD WHITE PAPER NOW

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YouTube Annotations Are Dead

Why?

They don’t work on mobile, and never did. Over 60% of YouTube views are on mobile.

So how can add interactivity to your videos now? And how can you get that same experience on mobile? YouTube Cards and End Slates.

Below is a guide on how to implement end cards in your videos, and drive more subscribers and views to your other videos.

Repost from: 

TUTORIAL: HOW-TO CREATE A CUSTOM YOUTUBE END SLATE / CARD [CREATORS TIP #64]

by: MARK R ROBERTSON

http://tubularinsights.com/outro-end-slate-youtube/

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to drive awareness and views to your other video assets, increase engagement and subscribers, and using interactive annotations along with it can also help with rankings in search. Custom end slates can also be used to reinforce your brand or even take the focus away from YouTube’s default related videos end screen.

On this week’s Creator’s Tip, Tim demonstrates how we create our outro slates for videos on the ReelSEO channel.

Benefits: How to Use Custom End Cards for YouTube

Typically the way we use outro slates is to annotate to previous videos we’ve done.  The subscribe button will generally be there and people can listen to the end of the show while it’s fading out.   This is important because, YouTube is paying more and more attention to how much time videos contribute to people’s overall viewing session on YouTube.  If your video can do more to send more views and more traffic to your other videos, then your videos will rank better in search and do better for audience retention.

Additionally, viewers may be more inclined to click on subscribe when they are reading some of the titles.  They may think to themselves, “This channel is making other good content.”  Even if they don’t click on some of the other videos, they’re more likely to subscribe because they have a glimpse of some of the other videos you’ve done.

How to Create a Custom, Interactive YouTube End Slate

Although we use Adobe CS6 Premier Pro to create our outro, you should be able to achieve the same effect with any other decent video editing software with the exception perhaps of iMovie and Windows MovieMaker.

First off, be aware there are numerous different layers. The bottom layer should be the background.  If you turn the visibility off, you will see that the background goes away.  If you turn that visibility back on it appears again.

The next layer can be the titles of all your video clips and continues all the way up to the logo.  The visibility of each layer can be turned on and off.

If you’ve worked with layers before, you know the way it works is it starts with the top layer and you look down through all these layers.  If you want to move the layers around, you can do it until you get each layer in the position you want it.   Now you know what you want on your layers, and you’re ready to start.

  • Use key frames.  You’ll probably want to start with 100% scale for the position to be nice and centered.  Select the frames you want, and key frame them.
  • Find where you want it to end.  This is probably going to be at around 43%.  If you remove these key frames, you would see that it would just stay on top of all of your other stuff.  So you want it to get smaller.
  • Move the frames where you want it to end.  You’ll have them the right size, but in the middle.
  • Move them to the place you want them.
  • Go to your effects.  Keep moving them by dragging them where you want them.  Then zoom them in until they fit in the area.
  • Add your titles underneath.
  • At the end of your video, be sure to freeze about 15 frames so that when you add the pause annotation your video does not look like it jerks.

YouTube End Card Template:

Here’s a link for you to download a template that we’ve created for our YouTube Outro – http://rseo.co/Ubt8xQ

Hopefully this will help you think of some neat ways to create a custom end slate for your videos and increase engagement, views, rankings and more…

QUESTION: What other creative ways can you think of to use a custom outro or end slate on YouTube videos?

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http://www.BradleyOnDemand.com/ 856-546-2440

After Almost 5 Years, Make Money Mondays Will Be Taking A Break - 2017

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, announces that this is the last week he will be creating Make Money Mondays. Do to the enormous growth of all of his companies, it has become too time consuming to continue with these free videos. However ALL the Make Money Monday videos will be accessible to members of Bradley On Demand by going to www.bradleyondemand.com. For more information about Bradley On Demand, please contact Dealer Synergy at (856)-546-2440. Within this video Sean recaps on some of the things the Automotive Industry has taught him over the past 18 years that he has been in the business. Some of the key points include that practice doesn’t make perfect, practice makes permanent. Also that the second you become more effective is the second that your pay raise kicks in. Make Money Mondays is taking a hiatus but it may not be gone forever!


To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.


This Video Was Created by Dealer Video Production
Visit http://dealervideoproduction.com/ for More Details

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http://www.BradleyOnDemand.com/ 856-546-2440 

In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how as the Manager, you need to help your employees check their attitudes at the door. You are a coach and a leader, you need to help your employees with their problems in a professional manner in order for them to perform up to standard at their job. The more you help your people succeed, the more you will succeed.

Make Money Mondays - Special Edition - Attitude Adjustment

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group! 
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776


This Video Was Created by Dealer Video Production
Visit http://dealervideoproduction.com/ for More Details

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440 

In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how to assess your employees sales performances. It is based on the metrics of what you as a Manager and your management team feels are your benchmarks. You must factor in volume, total gross, the average gross per unit, the closing percentage and the CSI. It's important to take the time to assess and coach individually. Following these steps will help the dealership sell more cars, more often, and more profitably. 

Make Money Mondays - Special Edition - Assessing Sales Performances

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group! 
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how you need to lead and motivate your team if you want to be successful. You need to get your people behind you and supporting you which means, everyone has to be on the same page. Everyone needs to understand the goals of the dealership, how to approach those goals, and the consequences if those goals are not met in order to work well as one unit. It's about planning, being on the same page, motivating, and the execution.

Make Money Mondays - Special Edition - Lead & Motivate Your Team

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776


This Video Was Created by Dealer Video Production
Visit http://dealervideoproduction.com/ for More Details

Read more…

http://www.InternetSales20Group.com Call 856-546-2440 and speak to Joe Argento or Billy Vamvakidis for details.

3 Scholarships Available For The Upcoming Internet Sales 20 Group 3- Day Training Conference In Philly July 10th - 12th 

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