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You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

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Dealers, You Do Not Want To Miss The First Ever "King Of The Ring" - Internet Sales 20 Group 10 from Dealer Synergy on Vimeo.

InternetSales20Group.com/ 267-319-6776

Announcing the first ever "King of the Ring!" Sean V. Bradley is issuing a challenge for Dealers to bring their word track game to Internet Sales 20 Group 10 in Philadelphia, PA! The winner will have their entire trip expenses paid, plus a thousand dollars CASH for the best word tracks in the house! So step up and show your skills, and you can bring home the title belt! That's right, the winner will get their own championship belt to take home! If you want to sponsor or throw down in the event of a lifetime, visit InternetSales20Group.com/ or call 267-319-6776!

This year's Internet Sales 20 Group is shaping up to be our best ever, with a host of dynamic speakers, including industry figures Scott Pechstein (Vice President of Sales, Autobytel Inc.), Sean Seltzer (CEO, SocialDealer), and Sean V. Bradley, CSP (Founder & President, Dealer Synergy). You won't want to miss this event, so sign up now!

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - The Olympics

In this week's Episode of Make Money Mondays Sean V. Bradley, CSP, President of Dealer Synergy, discusses the different levels of professionalism. An Olympic athlete is the highest honor of professionalism you can hold. If you think you are truly a professional, you should grade yourself on a realistic level. As an automotive professional, you can be junior varsity, varsity, AAA, or in the major leagues. Which level of professional are you?


Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!
http://internetsales20group.com/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

If you have any questions, call or text Sean on his cell 267-319-6776.

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Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://internetsales20group.com/index.html

Shaka Dyson is a guest speaker at this year's Internet Sales 20 Group 10, in Philadelphia, PA. You can catch him in action from July 10-12 at the luxurious Hyatt at the Bellevue. His session, Dominating Subprime and Knocking Your Competition Out.

If you are interested in signing up for this years Internet Sales 20 Group from July 10-12, please call 856-546-2440 EXT 30.

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How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.automotiveinternetsales.com/

Sean V. Bradley, CSP sat down with Toni Anne Fardette, Business Development Director with the Atlantic Auto Group, better known as "The Billion Dollar Girl" to share her secrets on how she became one of the top female leaders in the automotive sales industry. From her remarkable lessons on employee retention to her world-class practices in maintaining a 22 rooftop automotive group like a true champion, Toni Anne showcases what truly earned her the title of "The Billion Dollar Girl"

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - Create How-To Videos for Your Customers

In this week's Episode of Make Money Mondays Sean V. Bradley, CSP, President of Dealer Synergy, discusses the significance of creating How-To videos for your customer base. Customers almost always have questions for every stage of their car buying experience, so why not have go-to videos that they can use to solve all of their problems instantly? Using professional tip-based content for service, maintenance, and even the sales process will help win over potential customers and guarantee a permanent seat for those who have already purchased a vehicle from you. So, why not take advantage of this opportunity and make more money for you and your dealership?


Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!
http://internetsales20group.com/

To visit all of our Make Money Mondays episodes in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

If you have any questions, call or text Sean on his cell 267-319-6776.

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We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley -The New Road to the Sale

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance in reviewing your dealership's Road to the Sale. While every dealership has a variation of the Road to the Sale, most of the core steps are present in everyone's process. Some new technologies are causing dealerships to change or modify their Road to the Sale.


Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!
http://internetsales20group.com

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

If you have any questions, call or text Sean on his cell 267-319-6776.

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Tailor-made...just for you.

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!

Women-Drivers has just compiled our annual comprehensive report on women’s Purchasing, Shopping and Service Drive trends, experiences and preferences.
Click for access to the 2017 US Women’s Car Dealer Report & Trends. Best business practices are included to elevate your female client experience to help your store achieve increased market share, sales and retention.

Here are some game-changing data points to keep in mind:

  • 45% of women purchase cars by themselves
  • 53% of millennial car buyers are women
  • 38% of women out-earn their husbands
  • 56% of women do not buy from the brand dealer closest to their home

What actions do you have in place or will you implement to be a destination dealership for women+families?

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Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

 

While different products, target audiences, and messaging can all demand different strategy, it is difficult to eliminate the mindset that we must still advertise on the platforms we grew up consuming. We’ve trained ourselves to expect to spend thousands of advertising dollars to move our businesses forward but it is important to remember that marketing opportunities are constantly changing and evolving, and we’ve got to evolve our strategies with them.

 

To be clear, I am not saying traditional and digital mediums do not work. They do. However, when you start adding the need for digital advertising in the mix with traditional it becomes expensive. How is a business going to stand out with so much noise unless they maximize their strategy’s budgets? In my experience, not focusing on the conversion of campaigns until you really understand “engagement” is the best practice when it comes to determining strategy.

 

In a 3-part webinar course understand what it means to be a social guerilla marketer and unlock the strategies that will propel your business to the next level without adding to your advertising budget. In a live, interactive webinar, exchange questions and thoughts, while mastering marketing strategies that engage, instead of sell, your customers. If you are ready to stop spraying and praying then you will find this free 3 part mini-course very informative.

I look forward to sharing my strategies with you.

Sign up for Part 1 here: goo.gl/cnaoEo

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http://www.BradleyOnDemand.com/ 856-546-2440 

Make Money Mondays with Sean V. Bradley - Outsourcing Services - Automotive Sales

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, provides top insights into how you can maximize your time by outsourcing labor to other organizations. By paying individuals through businesses like Fiverr and Upwork to handle your side tasks and develop creative content, you can save yourself an abundance of time and money, rather than handling every single chore by on your own. Doing so will provide you with more opportunities to make money and focus on your most important responsibilities.

Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!
http://internetsales20group.com

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

If you have any questions, call or text Sean on his cell 267-319-6776.
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https://attendee.gotowebinar.com/register/6030811763622147073 

Register For FREE Autobytel Webinar "The Phones and Internet Are The New Showroom", Presented by Sean V. Bradley, CSP 

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Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be changed in your marketing strategy to get more customers without increasing your budget.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of evidence manuals. A Digital Evidence Manual is a clever way for you to show why a prospect should buy a vehicle from you. Previously evidence manuals were made with notebooks and pictures, but in the modern age, we are seeing them created in videos and on tablets. You should always try to receive a customer review after you sell someone a vehicle.

Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!
http://internetsales20group.com

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

If you have any questions, call or text Sean on his cell 267-319-6776.

Read more…

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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