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Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.

From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.

Which begs a few questions:

  1. Are the industry experts talking to enough women when conducting their research?
  2. What evidence do you have that the women coming into your store are buying from you? Do you track guests that are overlooked and leave? Do you measure these lost sales and put new behaviors and practices in place to re-capture them?

In the “How Many Car Dealers Are Women Buyers Visiting” white paper, learn that 60% of women who leave a dealership without buying, do not return. Understand what the top 5 reasons are for not buying at a dealership – do any of these sound familiar when women leave your store?

Discover what top dealerships are doing to earn her buy-in and create the right conditions for the sale on the first visit. Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.

Download your copy of the report

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3 Things That Make a Great Logo

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - BDC Prior Customers & Orphan Owners

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of orphan owners at your dealership. NADA says dealerships have a 70% attrition rates. When these sales people leave, their previous customers do not have a resource at your dealership. This is where you should want to adopt every previous customer and make them into your own. You should look as these orphan owners as a possible lead and should be proactive in trying to work with them.

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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How to Sell Like Amazon

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's National Phone Trainer, L.A. Williams, explains techniques on how to deal with angry customers. You need to know how to handle an angry customer and be able to stay positive and polite. You cannot allow the customer to lead you down the path of anger. You never want to get mad at your money, and your customers are your money.

Make Money Mondays - Special Edition - How to Deal with Angry Customers

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group in Philadelphia, July 10-12!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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#DIY Optimize Your Campaign

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. 

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.InternetSales20Group 856-546-2440

Do NOT miss the #IS20G10 in Philadelphia!

Internet Director Sandra Dellolio submitted a Word Track to enter into the "King of The Ring" Contest in Philadelphia, July 10-12, 2017.

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Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.

This makes offering post-sales service on her terms a value proposition worth embracing.

It All Adds Up
From our 2017 US Women’s Car Dealership Report, game-changing data offers a new view of the Top 15 service drive brands rated and ranked by 4,653 women when at their dealerships.

Dealer Satisfaction Scores – High trust and comfort levels are must haves for women.
Fixed Operations Income – Service alerts and courtesy vehicles keep her coming back.
Future Purchase & Referral Rates – Listening without interrupting earns repeat business and valuable referrals from her.

Service, Please!
Becky Nixon, an industry authority and Director of Fixed Operations Training for David Lewis & Associates, offers the following:

“Psychologists tell us that women are generally detail-oriented and inquisitive by nature. Convenience being the key, all recommended repairs or maintenance must come with an honest and definitive timeline attached.”

Women who buy from Women-Drivers Certified Trusted Dealers confirm this. They want their questions answered, cars serviced in a timely manner and a service experience that makes them feel good. Making women feel heard, appreciated and understood goes a long way toward earning their repeat business—and referrals. And, very positive reviews.

The Last Word – Distinguish
There already exists a time frame for women to return to their original dealership for recalls or mandatory service visits associated with vehicle warranties. To keep them coming back after those years have passed, it’s imperative to offer relationship-building perks which distinguish your brand, like:

  • Free car washes or annual ‘we-appreciate-your-business’ detailing offers.
  • Comfortable seating in lounge areas, Wi-Fi connectivity with nearby power outlets, entertaining play areas for children, and clean restrooms.
  • Refreshment stations stocked with quality coffee, tea, water and healthy snacks.

Adopt marketing strategies that speak to women’s concerns. Your website and e-newsletters are the avenues for targeted messages and selling strategies when they shed light on service offerings of benefits and provide a deeper understanding of maintenance procedures.

Women rely on these resources for links and data that help them assess a potential need for repairs (i.e. worn out windshield wipers, squeaky breaks). Educational content that is aimed at ensuring their families’ safety can boost a dealership’s brand image and trust among women.

Note: Women’s #1 requested concierge item is a courtesy vehicle. What lasting impression are you leaving your female clients in your highest gross margin department?

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[QUIZ] Which personality type are you?

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.InternetSales20Group.com/ (267) 319-6776

Conquering the Battle for Millennial Buyers - Internet Sales 20 Group 10 - Philadelphia, PA

Doug Vansach will be speaking at this year's Internet Sales 20 Group 10

Doug Vansach, Vice President of Analytics and Data Services at Autoloop, will discuss how to conquer the battle for millennial buyers. Millennials represent the biggest threat and the biggest opportunity to an auto dealer’s business. They are the least loyal generation and the hardest group to attract during the buying process. Based on AutoLoop’s analysis of over 1M leads and a survey of 60K unsold prospects, this presentation will uncover new insights about the vehicle purchasing process of Millennials and will enable dealers to gain a competitive advantage that win over this finicky group. We will review specific strategies and technologies that dealers are using today to attract Millennials, from advertising to store visits to trade-ins. Dealers who attend this session will be armed with a better understanding of Millennials to increase their lead conversion rates and drive higher repurchase rates than their competitors.

To sign up, visit http://www.InternetSales20Group.com/ or call (267) 319-6776!

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how the most important investment you can make is in yourself. You as an Automotive Sales Professional should be searching for constant knowledge and education. Some of the key components for individuals to grow as a professional is to take the time to go to external learning events such as workshops and reading books. Take the time to invest in yourself and you will see a an advancement in your overall professional growth.

Make Money Mondays - Special Edition - Invest in Yourself

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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Optimize Your YouTube Channel

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Is your marketing working?

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440 

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley explains the most important resource as an Automotive Sales Professional is your phone. You need to make sure you have good phone skills. There are many ways to communicate with a prospect over the phone. Weather you are leaving a voicemail, texting, or using social media you need to use all different types of communication when trying to connect with a customer.

Make Money Mondays with Sean V. Bradley - Phone Diversity

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group! 
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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http://internetsales20group.com/

The Roadmap to Successful Conquest Email Marketing - Internet Sales 20 Group 10

Peter Martin will be speaking at this year's Internet Sales 20 Group 10

The "Web Doc" Peter Martin from Testimonial Builder will have an action packed 45 minute speaking session giving you his roadmap to a successful conquest email marketing campaign. If you or your dealership is struggling with reaching your audience through engaging emails, Peter will show you how to strategically build emails to convert more sales.

To sign up for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12 please register at- http://internetsales20group.com/registration.html

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http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will be number 10 in the last 7 years. We are coming back to where it all started, in Philadelphia July 10th 11th and 12th at the 5-Star Luxury Hotel, the Hyatt at Beliveau. We are expecting 300 Dealer Attendees this year and have an amazing curriculum already outlined of the country's ELITE: Dealer Principals, GMs, Internet and BDC Directors as well as the absolute BEST Subject Matter Experts in the industry today.

*** We are looking for Dealer Principals, GMs, Internet / BDC Directors that are CURRENTLY working at a Dealership / Dealer Group that would like to #Speak or be on one of our powerful #Panels. If you are interested please call or text me 267-319-6776 or email me at seanb@dealersynergy.com. In addition to our superb lineup of Trainers and Subject Matter experts we already have some powerful Dealer Principals, GMs and Internet / BDC Directors that will be both conducting General Sessions as well as participating on the panels. Our Dealer Attendees LOVE to hear from OTHER DEALERS. So, if you have a passion for our industry and would like to share your knowledge and experience please contact me ASAP. 

Here is the schedule: 

http://internetsales20group.com/schedule.html

and our list of our 21 Elite Speakers 

http://internetsales20group.com/speakers.html 

Here are a couple of Videos Explaining the #IS20G: 

AND Dealer Principals and General Managers (as well as their spouses) are FREE!

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley explains that you should be looking to convert service customers into new leads. NADA says that customer are 7x more likely to purchase a vehicle where they get it serviced from.

Make Money Mondays with Sean V. Bradley - BDC Service Conversions

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

http://www.BradleyOnDemand.com 
Play this in your Saturday Sales Meeting! Get your team fired up!! My friend, Tammie LeBleu would use this video to motivate her team and she showed it at the end of all her training workshops. I LOVE the energy and the intensity! Let me know your thoughts. Like, comment and share. Also, if you have a favorite motivation video, I would love to see it! Have a great day everyone!
http://www.youtube.com/watch?v=yX39J_YyKbs
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