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Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices. 

Find out more information by watching this week's Think Tank Tuesday!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make sure your business is successful.

I want to hear your thoughts! Comment below:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. 

I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.

I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.

Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvertising
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz
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Day In The Life Of A Social Media Manager

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and procedure for her job she informed us that ensuring the content she is pushing accurately represents our brand. “You need to do your research ensuring you’re posting viable information your clients or fans will actually care about. You also need to check the hashtags you’re using before using them. Too many brands have made the mistake of incorporating a trending topic into their message without first taking a moment to see what the trending topic is. This can potentially become disastrous.”

            She also touched on the importance of staying current with new social platforms, but knowing which is best for business, what type of content you should put out there and what to do with comments. “You don’t want to jump into something without knowing how, or if, it will benefit your brand or business. You don’t need to be on every social network. You need to be spending time on the networks the work best for you. Just because it’s available doesn’t mean it’s right for your brand. We follow the 80/20 rule. The social web is about educating, informing, entertaining first and selling second. You have to engage with your audience before trying to sell something. 80% of your updates should be about engagement and the other 20% can be posts about selling. As far as comments are concerned, no one will believe if you only have 5 star reviews. Either, you’re faking it or deleting negative feedback. Turn the negative into a learning and growing experience. Don’t try to bury it, respond to it. Offer help and find a solution to the issue.”

            Tori is often faced with questions of ‘what do you do all day? Do you just sit on your Facebook account or Twitter?’ She took the time to clear up a few misconceptions. “The biggest misconception of my job is that I sit all day and play on Facebook and Twitter. I’d really like to clear this up, I don’t. Both of these platforms have separate accounts that house all your advertising so there’s days where I don’t spend a single second on any of my personal accounts. Like other jobs, mine has highs and lows. I’m given the ability to think outside the box and think of some really creative and fun campaigns to help increase engagement and customer retention. The lows? When a social network is down, and panic ensues.”

            This is just a glimmer of what she faces when she walks through the door each morning. Tori has many more tricks and tips up her sleeve that she constantly brings to the table.

            If you found this to be interesting and useful, contact us today so that we can help you with your digital and social needs! 

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Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In 2008 the Stock Market and economy took a large hit, which, was felt across the states. It was also, in relative terms, a quick hit. The fall took place over the course of 18 months, and, dropped more than 50%. As opposed to the hit during The Great Depression, which took about three years and dropped almost 90%.*

The Stock Market has been showing signs of wavering the past couple of weeks, which has business owners and employees on edge, for the most part. We are always watching the market, not only for our business, but for our clients as well. By doing so we are able to better strategize; what is working well and what needs improving. If a client is in a market proven to do well selling Hybrid vehicles, we would not need to focus as much on that part of their inventory, instead we would put more focus on other parts of their inventory.

With this in mind we have more than a few tricks up our sleeves to help you through any situation we may find ourselves in. If this is not something your provider is thinking about, contact us today so that we may strategize with you!

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