In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on getting better on a personal level. You want to focus on how you are going to get better, not on how you will sell more cars. Mastering your craft is the most important thing you can do to help you grow as an Automotive professional.
You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.
Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.
With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a website and mobile platform that are more relevant for both.
The company is unveiling an industry-first by allowing the user to choose from five emojis when reviewing their Purchasing, Shopping or Service Drive experience. Emojis are used everywhere and are a quick way of expressing feelings. This supplemental feature allows women to share their overall dealership experience. The five emojis users can choose from when reviewing their Purchasing, Shopping, or Service Drive experience are:
- Snap a Selfie and #TagYourDealership
- Top Certified Trusted Dealer comes up first in zip code search
- Simple to Access Your Dealership
- Easy to use interface to read or write a review
Did You Know?
Women are responsible for influencing 85% of all vehicle purchases. In 2015, 45% of women buyers reported they purchased their car by themselves. Get Your Edge Now
In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gets passionate about using your CRM the correct way! Most BDCs are set up wrong which means you are not utilizing all of your leads! Separate your CRM into 6 different categories...watch this week's video to find out what those 6 are.
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.
We'd love to hear your ideas! Contact us below:
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you need to be attentive to them,” said James Mulcrone, Director of Research Services at MaritzCX, who has studied trends among female car buyers. “They’re going to make money, they’re going to make their own decisions, and they can be very loyal consumers.” Click here to read BLOOMBERG Article.
Did you Know?
Two-thirds of women buyers reported their 2015 car purchase decision was “entirely up to me.”
So, What’s the Rub?
In a highly competitive market, what is your “Why Buy Here” message? Is it “the BEST Service or BEST Price?” That type of superlative language is simply overplayed and noisy. It doesn’t resonate with women and isn’t distinctive. Women do not want to be sold to like they are buying “power tools.” Her are 3 ways to stand out.
1. Sell more than Cars in Advertising. Women look at car ads, read dealer reviews and use social media to help make a car buying decision. Expand your ads to include more than price. Be sure to convey your reviews and reputation for excellent service and trustworthy business. Be the dealership that attracts women buyers because they can get a great car from a trusted, respectful dealer.
2. Sell the Dealership. Every shopper is a potential client of the dealership. Give them a tour of the service lounge, while you provide them with a free car wash. Explain that overnight cars are provided, since the dealership understands how precious time is for women. Your club lounge has great workspaces and wi-fi. Instead of all customers having to watch the same program, personal programming channels with earplugs are available for customized viewing. Notebooks on hand make checking email, Facebook, Instagram or Pinterest a breeze. Every guest receives the list of women-centric seminars on tap for the month.
3. Be a Certified Trusted Dealer. 62% of women are not confident going to buy a car. Showcase your store as the place women in your area trust and go first.
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make sure your business is successful.
I want to hear your thoughts! Comment below:
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each month?
Do you know how many of them actually convert and buy from you?
[We didn’t think so. Most dealerships don’t track this.]
Start putting your attention on these new mindsets to SELL YOUR DEALERSHIP at the zero moment of truth (ZMOT) and during the entire digital-to-showroom continuum. Your results will surprise and delight you; how does an additional $3 million to $6 million sound? Sound far-fetched?
You have women jumping in to check out your store at various points during this shopping continuum; be prepared to provide her with what's important to her. After all, two-thirds of women are not confident or comfortable stepping in to your showroom.
In this white paper, receive 8 Steps to Differentiate your Dealership to start converting more browsers to Buyers today.
Dealers who fast forward, starting now, will be the early adopters of a changing sales methodology and will reap the benefits.
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and perceptions:
There are two sides to everything, right? To keep our car reviews innovative and interesting, we provide an animated, insightful, detailed and sometimes uncouth two points of view on the same car from – Her + His perspectives. Read the 2016 Ford Explorer Platinum review here.
For Previous Issues of Women's Wednesday, click here.
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