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Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and perceptions:

Click Here to Read It Now

For Previous Issues of Women's Wednesday, click here.

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.

Comment below for future Think Tank Tuesday ideas!

Facebook is Changing the Way it Does Video

Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.



Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this email with your topic suggestions.

In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).

The report includes intel about what women have experienced while shopping, buying and servicing their vehicles at new car dealerships. This data is specifically generated from participating dealers who are certified through Women-Drivers.com. This information helps forward-thinking dealerships understand the nuances by brand for women buyers who are the largest buying segment and influence the most purchases. Unlike other reputation sites, the source of the information comes from reviews and opt-in surveys. 9 out of 10 women nationally opt-in to the 25 question survey.

One Size Does Not Fit All

Perhaps conventional wisdom says that most buyers are basically alike; that a “one-size fits all” approach is simple and works fine. The report indicates otherwise. While some results from the survey across brands appears similar, there are enough differences to warrant a closer look. The same definitely holds true for the dealership and dealer group reports.

Click here to Download the Report.

In today’s information-rich world, it is sometimes difficult to sort out what really matters. Reports like the “Women Car Buyers and the Top 10 Brands” distill key data points by brand into easily understood analysis that can help you drive more dollars to your dealership’s bottom line.

Read the full article here.

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers correctly.

Most marketers use some form of geographic targeting in their campaigns, especially for businesses with physical locations. Some even take it to the next step - geo-fencing - to help deliver honed messages to the residents of a specific area.

A business like a car dealership that has its inventory onsite and doesn't sell a shippable or downloadable product will definitely want to use geo-targeting on their dealership to make sure that messaging is only shown to relevant clients that might conceivably visit in person to complete a purchase. Regardless if a company has a physical location or not, the idea of geo-fencing means that whether it's by zip code, city, state or any area that makes sense, the marketing message changes to reflect what generates the most response in that area.

Another use for geo-fencing is targeting the locations of competing businesses. Marketers are essentially creating a geographic "fence" around the location and conquesting the clientelle. Similarly, if a company has the type of business that has related industries, the physical locations of those industries could be geo-fenced as well. For example, an automotive dealer might target nearby service locations or banks with a message that helps them discover their next vehicle within the context of seing the ad while at a related business.

Seeing as location services and internet connections help drive many aspects of mobile device technology, mobile geo-fencing can be particularly powerful. It's already fact that mobile has replaced desktop as the number one device used for online shopping, so marketers are positioned to take advantage of capturing customers on the go when those customers connect to the internet on their mobile device in a way that triggers the geo-fenced advertisements.

Geo-fencing is not a new technology, but the technique of giving each geography a specific message is spreading, and helping deliver more Zero Moment of Truth customers. What are some other good ways to use geo-fencing technology?

It's time to increase your potential

A low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life. 



On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and increase your potential.

Many utilize AdWords display advertising in some capacity or another to help with driving traffic to a website. While many are familiar with the branding and awareness benefits of display advertising, some are still confused about what display advertising does and doesn’t do, and how to best take advantage of this marketing method on the Google AdWords platform.

If a business is expecting conversions and direct actions based off of their display advertising, they may be disappointed unless the advertising features a great offer with a time limit. The main benefit of display advertising is branding and awareness. Just like McDonalds, Coca Cola and Amazon, having a brand be represented on a wide scale helps a company ultimately gain a following and hopefully be the first brand that a consumer thinks of when they go to make a purchasing decision.

Google helps up the ante by offering targeting and negative targeting for display ads. Targeting can include remarketing lists (including look-a-like customer acquisition), in-market buyers, keywords, topics, demographics and interests. Smart companies will combine specific targeting with negative targeting to ensure that their ads don’t show on sites that are irrelevant to their business. After a business runs AdWords display advertising and begins getting clicks and impressions, they can, among other things, optimize delivery via the “placement” section of AdWords.

All of these tactics help build awareness for a brand and the targeting helps make the most efficient use of this. What are some ways you all use the Google display network to help promote your dealerships?

Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates 
a stronger brand through social engagement. 

On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. 

How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?

Adapting to change to Surge ahead of the Competition
Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service strategies to increase business. Change is challenging. However, unless customer and market intel is collected and analyzed, it is impossible to tell if your store is reaching it’s potential. To stand out, maximizing strategies for female buyers is a key way to improve revenue.

1. Dealer reviews have become so common that 80% of shoppers use them to choose what dealerships to visit.. But how are you marketing to women who rely on reviews twice as much as men? Further, they depend on reviews written by other women – seeing them as authentic and more relateable.

2. With numerous ways to shop, women are armed with an overwhelming amount of information before even stepping into the showroom. A strong digital-to-showroom approach is important and having a trusted online presence that speaks to your women+families is imperative. Use lifestyle content from the Women's Car Guide to cultivate and build a trusting relationship with your female clients that keeps you top of mind, by providing educational and engaging posts and newsletters.

Did You Know? Dealership websites are the top place women go first when researching to purchase a car.

3. Unlike other review sites, Women-Drivers.com provides unprecedented, thorough consumer intel from your own customer experiences when shopping, purchasing or servicing her car. Working to constantly improve the customer journey will result in continued stellar reviews, trust and marketshare build.

Before selling, good cars you should ensure that title of car is well available, and so you should visit the mechanic that can check for the can if there is any kind of problem and get them cleaned to impress the potential and the prospective car buyers south africa. You should also know that you are doing it to get some great amount of money for any cars that these are still in great working condition. In case you are searching to get some additional money or cash for cars that you are selling so you need to always assure that the car has the title and so you also need the suitable kind of assessment value to make sure that you will get the maximum worth for your cars that you intend to sell. 

Moreover, there are several other factors that you should consider. Several people will also ask for additional questions, and they will also take some more time while deciding to purchase the used car.

The other important step is to look for the potential buyer who is looking for cars wanted in car market who also pays some good money for the vehicle that you are still looking for good as well as advertising in the print media or online is certainly best and appropriate way to do this. Moreover, seasons have true effect on the said market so this is quite simple to find people that will pay for the cars that are in great demand during said and specific season. Any kind of prospective buyers will also pay some good amount for the cars that are also the family sedans any basic and key inexpensive during spring break as well as summer holidays. Moreover, it is also the slow time to also sell the cars during the fall as well as when the winter are quite hard, though if you that someone who is also willing to get some cash for the cars that you are selling during the specific seasons let them to understand that you have whatever they require.

There is even some market for the people that also pay the cash for cars that the classified as the collector cars such as Ford Mustang GT as well as Ford Custom. These cars usually take some time prior to being sold since the said buyer will also wish to evaluate the entire price of car first. On the other hand, with right and suitable buyer you should expect some goodly sum of the cash for cars that you will be the buyer that has taken the fancy. 

Now so you are also thinking to get cash for cars that you will be all around. Let buyer also know that what are the body parts as well as systems that don't even work anymore so you should even let buyer understand about the parts that are missing. Moreover, you should try getting the junk cars that are repaired; you may also expect the buyer to pay some more amount of cash for the junk cars which are also working and the roads are also worthy. 

Tell Your Story

A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price. 



Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.