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Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?

When women are asked why they bought a car at a particular dealership, the “Sales Advisor” was the #1 reason. “Price” and “Dealership Reputation” tie for second place.

All customers want the “best” deal possible and women are no exception. In fact, 7 of 10 women report that price is a top factor in purchasing a particular vehicle.1

What Does this Mean for Your Dealership?

It means that applying “softer and smarter” factors can improve the overall messaging effectiveness in traditional TV, radio and print advertising. Improved effectiveness increases reach, and provides more advertising dollar value. Let’s take a closer look:

Idea #1: Ensure your advertising conveys reputation, trust and respect. Reviews and scores are subtle forms of advertising that are ongoing, persistent and pervasive. Frankly, they create an evidence-driven reputation. Numbers speak louder than words. Emphasize your dealership’s rankings and how you compare with others in your brand category and geographic area. Consider using:

  • Customer Testimonials: Authentic and local testimonials will personalize your advertising and convey a customer-centric approach.
  • Reviews, especially reviews from women. Women are 50% more likely than men to read reviews, and prefer reviews written by women.
  • Statistics to convey reputation, e.g., “#1 in customer satisfaction” from reputable sources.
  • Positive words that convey a high level of service: happy, comfortable, delighted, pleasant.
  • Supportive Digital content. Make sure your web site conveys inclusion, with women as an identifiable demographic. Showcase reviews on your home page.

Idea #2: Supplement competitive pricing with specifics that speak to women. Show women (happy women) in your ads. Include a broad demographic. Photos speak volumes and convey emotions. Remember, 50% of car buyers are women; and 53% of millennial buyers are women.

Idea #3: Show that your dealership is more than a showroom full of cars. Be sure your advertising includes:

  • Showcasing your service center. Mention courtesy vehicles, and any other amenities that show the value you place on customer loyalty and an ongoing business relationship. Ensure your advertising promotes the message “when you buy from us, you receive a good price, PLUS you receive great service.” Describe what “that great service is.”

Putting these ideas into practice
Using these ideas can mean a fresh conversation with your creative agency. Let them know what you want to convey as you reach out to women buyers. A comprehensive advertising program is the best way to start the process of customer engagement. Including and targeting your most powerful buying segment will increase your overall advertising success, provide more value from your budget, and drive more dollars to your dealership’s bottom line.

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Dealers often have questions about SEM campaigns they are running. Rightfully so, as SEM doesn't come cheaply, and unlike a newspaper ad or mailer, paid search isn't tangible. Often times, the term "quality score" is thrown around to describe why a cost-per-click might be high or low. It all comes down to relevance.

The standard components that seem to make up the bidding system used by SEM utilities like Google AdWords are comprised of things like landing page content relevance, expected click-thru rate, historical click-thru rate, ad content relevance, bid, and competitor bids. While all these are fine technical terms that marketers understand, to the average business owner these might just be buzzwords that don't explain why PPC advertising costs what it does.

In order to put SEM relevance into perspective - it all comes down to relevancy addiction. These days, people know what they want and they just need to know where to get it. Thus, most people are impatient with getting answers or results, which Google is very aware of. Google understands that if it provides the most relevant results to demanding consumers, it leads to the best user experience, driving consumers back over and over and over again. That's why if people have a question today, they Google it!

Therefore, when a user is searching on Google, Google is trying to show the best and most relevant results, even in it's advertising network. The pricing of SEM is therefore less when the keywords, ads and landing pages used in an ad group are all tied together in such a way that they provide an extremely useful and relevant result for a searcher. If someone searching has a good experience with a site found via clicking on an SEM ad, Google rewards that with lower overall pricing and more prominence in search results.

If a dealer is struggling with high cost-per-click, low click-thru rates and poor conversion, often times the landing pages and ads need to be looked at to raise this relevance. How are you all designing your campaigns for optimal relevance?

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The Wall Street Journal recently posted an interesting article* about third party lead providers. Sites such as TrueCar, Cars.com and AutoTrader, once mainstays in a dealership's digital ad spend, are now falling by the wayside. What some dealerships are finding is that independence from third party lead providers has not resulted in a loss of sales, rather the opposite. Many dealers are noticing upticks in leads and sales when the shopper's focus is brought to their website and their brand.

Dealers pay monthly and/or per-lead fees from these sites in order to drive sales on inventory. What many now claim is that third party lead providers are using this revenue to boost their own brand, which in turn lessens the dealership's brand. In addition, some sites such as TrueCar have been accused of acting as if they are the ones actually vending the car instead of the dealership where the vehicle is actually being sold.

Third party lead providers originally got their fame by becoming full of information about the vehicles and less about a hard sell, which helped to gain the trust of many customers who have been leery of stereotypically untrustworthy car dealerships. A shopper could theoretically do all of their research and submit a lead all on the same site. But dealers are beginning to fight back by adding similar research tools to their own websites in order to compete. In order to prevent a fall-off in business, some third party lead providers have moved to a pricing model that only charges upon the successful sale of a vehicle. While this may help save on the cost to a dealership, it does not address the issue of branding and where the customers are actually browsing and shopping online.

Every dealer has to decide where they will source leads, and for some, third party lead providers are another way to show the world their inventory. For others, opting for independence and building their own brand will result in longer lasting benefits. How are you all dealing with getting traffic directly to your website vs using third party vendors?

*http://www.wsj.com/articles/car-dealers-aim-to-curb-online-rivals-1434204002

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Building Your Personal Brand

Personal branding is no longer exclusively for high-level executives within a corporation. The tactic is gaining popularity among professionals across all industries, even making its way into the automotive sales industry. As an automotive sales professional, you may question why you need to establish a personal brand when you are part of a dealership. The answer is simple. When buying a car, people buy from people! The more comfortable you make a potential customer, the more they are able to relate to you on a personal level, the more likely they are to purchase a car.

A successful brand is about more than a logo. A brand is what people think and feel when they encounter you. Your personal brand should be an accurate reflection of you. It should be an indication of your performance, what you have to offer, and your overall value. Building your personal brand, and ultimately positioning yourself as an expert in the automotive industry, can mean success for you as a sales professional and your dealership as a whole. 

Not sure how to develop your personal brand? Here are a few simple tips to get you on your way. 

Create a video channel - YouTube is the second most used search engine. Starting a YouTube channel, and posting educational videos, is a great way to get your face out there, get noticed, and gain validity in the industry. Posting videos about your sales process will mark you as an authority, have your peers wanting to learn from you, and potential customers wanting to buy from you. 

Get published - Write a book, submit an article to an automotive trade magazine, or even start a blog! Sharing your information and gaining a strong network is great for building a personal brand. 

Speak at conferences - whether big or small having the opportunity to present to a group of your peers is something you cannot afford to miss. 

Personal branding is no longer just for CEOs. It is very important for automotive sales professionals to build themselves as a brand. The more personable you can appear, the more comfortable customers will be purchasing from you. 

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Why Marketing to Millennials is Important


Millennials have a bad rep in today's society. They are stereotyped as narcissistic, lazy, and entitled. Although they are often misunderstood and underestimated, millennials are very important to the automotive industry. Millennials are the people buying and they have the money to spend. One in 10 millennials earn six-figures or more. The group, which ranges in age from 18 to 30, also has the most education. Therefore, they like to do their research. When marketing to this unique bunch, there are a couple things to keep in mind. 

Learn What Motivates Them - This group is extremely results -driven. So having your statistics on hand is very beneficial. They like to know the purchases they make are worth their hard earned money and the time they spent researching the buy. Also, millennials love to laugh. Tune in to what makes them tick and they will be more likely to make a purchase. 

Keep It Short - Don't beat around the bush with millennials. The more transparent you are, they more a millennial will be willing to buy from you. Millennials are known to multi-task and have a million things going on at once. The easier the buying process the better. 

Although millennials are often disregarded, they have a lot of buying power. The challenge is knowing how to market to this research and technology centric group. 

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Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to use Facebook and Twitter.
  • Know how many videos you need, and what you should record.
  • Connect with an email marketing process that works.

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SEO Tips: Title Tag

The most used SEO buzzword out there today is probably "content is king". Search algorithms are constantly checking through the text on millions of web pages in attempts to figure out what the pages are about and what kinds of search queries should have them in their results. With all the new versions of search engines releasing and different algorithm tweaks occurring, one of the most important SEO items for any web page is still it’s title tag.

Typically in the source code of a web page, a title is in the <head> area and looks like this:

<title>John's Used Jalopies</title>

Google views the title tag as a key element of a web page, representing a concise description of the page's content. It will typically show the first 55 or so characters of the title in search results. Therefore, a keyword-centric, well-branded use of this field can result in great SEO benefits. When keywords are used in the title tag, search engines tend to highlight them in the search results if a user has performed a query including those keywords. This results in greater visibility which could mean more traffic to a website.

There are a few easy steps one can take to ensure that they are getting the most from their title tags. One tip is to put a desired keyword close to the beginning of the title. Secondly, brands should be leveraged in the title tag. They can appear further towards the beginning of the tag if the brand is already well known. Finally, designers should keep in mind that title tags are often the first thing a searcher sees in search results and are sometimes the first impression they will have of a brand or site.

Title tags are an easy item to optimize in order to achieve greater SEO benefits for a site. Are you all using optimized title tags?

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What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

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The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors, marketing professionals in the automotive industry have been forced to alter their marketing strategies to adapt to the changes in technology. 

For lack of a better term, today's car shoppers have become lazy. They expect marketing professionals to read their minds and automatically address their needs. Although tedious and at times frustrating, having the ability to identify your customer's needs can be very beneficial to the success of your dealership. 

More Prepared - By identifying your customers' needs before hand, you will be more prepared to interact with them once they enter your dealership. Doing your research prior to meeting your clients, will help you to address their concerns and surpass their expectations. 

Shows you are listening - Having the ability to identify your customer's needs, shows that you are paying attention. If you take the time to consider your shopper's needs, get to know their likes and dislikes, and make changes that reflect their concerns, your customer will appreciate your efforts. Additionally, they will see that you value them as individuals, and will ultimately be more likely to make a purchase, refer your dealership to others, or be a return customer. 

While the changes in technology have forced marketing professionals to alter the way they do business, having to know your customer on a more personal level does have some benefits. Identifying your buyer's needs beforehand helps you be more prepared to serve them, as well as shows that you value them. 

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While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world.

The most powerful part of this is that everything is public. Meaning anyone has the potential to reach millions of people and grow an audience, if their content is worthy.

In this post, I'll give you the starter guide you need to use Twitter as a platform to grow in your industry through simply following and engaging with the right people.

Discover and Implement Industry Hashtags

One of the greatest things about Twitter is that, despite being a single giant community, it can be used as a way to connect with individuals with similar professional and personal interests.

The way this is achieved on a site with billions of public messages each day is through hashtags.

Hashtags are words (or an unspaced phrases) used to group or categorize messages on Twitter. (Other sites have since adopted the features. It was originally inspired by IRC networks, which used the hash symbol (#) to organize chats by topic.)

Let’s say you wanted to get involved in the SEO community on Twitter. The easiest way to do so would be to use the "#SEO" hashtag, but you might get lost in the noise, as it's a popular hashtag.

Using Twitter analysis tool, Hashtagify, we can find hashtags that are related to #SEO to stand out a bit more. A few examples might be #ContentMarketing, #Blogging, or #Content.

You can also explore these hashtags directly on Twitter to discover others that people are using. The more hashtags you integrate into your tweets, the more people you'll reach.

Once you've got a good list put together, start implementing them. If you tweet a post of blogging tips, be sure to add the hashtag #Blogging so the community can better discover your content. A user with zero followers can build from nothing by simply utilizing hashtags properly.

Start Following and Engaging with Related Users

Now that you've got an idea of how to get more involved in industry discussion on Twitter, it's time to start following influential and active users in your industry.

If you know a few of the most influential people in your industry, you obviously want to follow them first. But the next step is to see who they follow, and also who follows them. By doing this, you'll discover more influential people, and perhaps users who are looking to break into the scene.

Not every single person will follow back, but you can follow 1,000 people a day. The issue here is, if you don't have 2000 followers, Twitter won't let you follow more than 2000 people until you get to 2000 followers.

You have to follow the right people, engage, and get noticed.

Your goal should be to reach out to all types of users, not just the most influential. Those who get hundreds of messages each week aren't likely to notice you, but someone with only a few hundred or thousand followers will.

Make separate Twitter lists for influential and active industry users to ensure you're getting tweets from both sides. This also ensures their messages don't get lost in the noise of Twitter.

So go out and retweet their best links, reply to their questions, and generally make people notice you!

Take Time to Personalize, But Work on Automation

Twitter can suck up a lot of your spare time, if you let it. You could easily find yourself spending hours each day searching for great content to post and replying to other users.

Instead of spending a ton of time overthinking Twitter, work on automating as much of the process as possible. This means using a tool like HootSuite or Buffer to schedule tweets out in advance. 

Whether that means articles you've read, tips, quotes, or questions, it saves you the time and effort of having to interrupt your daily routine to tweet.

Of course, you should set time aside to retweet, reply, and follow new users each day. This should take less than 15 minutes of your time, so you can accomplish it consistently during a mid-day break.

Final Thoughts

Anyone can build a follower base on Twitter. But numbers mean nothing without engagement behind it. Don't let follower counts distract you from your true mission: networking.

You can build a name for yourself and rub shoulders with people you would have otherwise never been able to meet in person. It's a powerful tool when used correctly, and can open up opportunities you didn't know existed!

This post originally appeared on Wikimotive's blog on March 2, 2015. 

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SRP design

Many dealership websites share similarities in structure. Shoppers can do an inventory search and wind up on an SRP (search results page - some call this page a VSR, or vehicle search results page). These pages can make or break the customer experience. Here are some SRP design tips that can be utilized to help drive more zero-moment customer action!

The first mistake that many make with SRP design is offering as many details as possible. Really, this should be the work of the VDP (Vehicle Details Page) rather than the SRP. The SRP is intended to give the shopper an overall idea of the car and help them quickly narrow down their search. Thus, only the most essential information should make it into the SRP design, preferably in list form so that it can be easily scanned.

Second, conversion buttons should be for the most part left off of SRP design. Users are trying to narrow down a query, not get a price quote, apply for credit or contact the dealer. Those conversion options are better utilized on a specific vehicle's VDP. The call to action on the SRP should be to funnel the customer into a VDP.

Finally, real photos should be used instead of stock photos whenever possible. Stock photos in an SRP design can subtly promote the idea that all of the vehicles are the same. Clients have a tough time emotionally connecting with stock images. Therefore, a good looking photo of the actual vehicle is much more likely to cause a customer to connect enough to click through to a VDP.

The SRP's design can be just as important as the VDP’s, if used correctly. What are some SRP/VSR tips you guys have?

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How to Increase Customer Engagement


So you have successfully launched your dealership's website, updated your blog with fresh content, and started all of the necessary social media sites in an effort to expand your customer base. While your online community continues to grow, you may notice a lack of customer engagement. No matter how large your online community may be, your dealership's digital marketing efforts will not reach their full potential if without quality customer engagement. When customers interact with your business online, your brand gains a positive reputation, as well as validity within the industry. Quality customer engagement produces leads which ultimately means a boost in revenue for your dealership. For those who are new to digital marketing, there are several ways to increase your brand's customer engagement. 

Be More Personable - Make social media posts that will appeal to your target audience. Learn what they care about and what motivates them, and then post content that is relevant to those things. By reaching your audience on a more personal level, they will be willing and more likely to engage with you. When interacting with your online community, be sure to have QUALITY conversations. It is easy to get caught up in the moment and lose focus, but the more quality conversations you have the better they are for your business. 

In -Person Networking - Get out in your local community. The more present you are, the more people you will meet. Once customers see that you are invested in the community you serve, they will communicate with you more regularly. Additionally, they more people learn about you, the more information they have to pass on to their friends. Remember, no matter how much technology advances, word of mouth is still one of the best forms of marketing. 

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Is Your Sales Team Properly Trained?

Your sales team starts working way before a potential buyer walks into your dealership. Whether your Internet Coordinator connects with a customer via an online lead or an inbound call, the interaction between the dealership representative and shopper is extremely crucial. You want to make sure your each member of your team has outstanding persuasion and communication skills. If your sales rep can not effectively communicate with your consumer, it is very unlikely that he will close the deal. 

Although you can equip your team with scripts and a list of objections and rebuttals, there may come a time where your representative is required to go off script in order to meet the needs of the client. When this happens, your staff must have the proper to remain calm and handle the situation with ease. Every member of your staff should be familiar with the daily process of your dealership. They should know the ins and outs of your CRM and be able to ask all general questions customers may have. 

Also, make sure your entire team is aware of the products and services your dealership has to offer. Not only will this allow them to address customer concerns, but it will also enable them to suggest additional services to buyers, resulting in more revenue for your business. 

When your sales team is properly trained, they will be confident in their ability to sell. A confident salesperson builds trust with his customers. If a customer trusts his sales associate, he is more likely to make a purchase at your dealership. 

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Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's Easy

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday:

  • Learn the difference between Social Media and Social Media Marketing.
  • Optimize ROI by using social media the right way.
  • Develop a comprehensive and effective social strategy.

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Vehicle Specials Pages - Basic Tips

Vehicle specials and sales have long been a means of driving traffic into a dealership. Before the days of the internet, a blowout special in a newspaper advertisement or mailer could bring in loads of foot traffic. Today, most dealerships make do with a specials web page, and there are a few basic tips that can help it be more effective at capturing customers.

Linking vehicle specials from featured images on a dealer site’s homepage is one of the most commonly used methods to get customers over to a specials page on the website. Many times, there is an image slider featuring new cars and current promotions. Dealerships should definitely keep this practice of showing their best deals first.

Similarly, there are also benefits to linking to vehicle specials in the main site navigation. SEO for the specials page should see a lift, as well as a traffic increase from making it easier to navigate to the page. If specials pages aren't being linked to from a site menu, that may be the first place a dealer wants to concentrate on in order to get their promotions viewed more often.

Finally, if vehicle specials are being kept on a "specials page" rather than being shown right on VDPs or SRPs, those specials should contain calls to action that link to the related inventory. That way a potential shopper can be funneled from the special, to inventory, to the specific vehicle they want, to submitting a lead. If everything is in order and looks trustworthy all along this funnel, the shopper is more likely to act as a zero moment client.

The above are simple, basic ways that vehicle specials can be promoted internally. Where are you all listing your specials?

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Benefits of Blogging


There are many components that make up a successful digital marketing campaign. Website functionality, digital advertising, SEO, and social media are all major factors, but one piece of the digital marketing puzzle that is too often overlooked is blogging. Although many dealerships believe they do not need to blog, blogging has many benefits. 

First, it can be used as a marketing tool to attract new customers. When potential car buyers go online to browse, some of their keywords may be contained within your dealership's blog, which will lead them to your website.

Additionally, a blog can become the face of your dealership. Your blog can be the first look buyers get of business. Car shoppers may come across some of your original content online and decide to contact the dealership and learn more. 

Finally, a blog has the ability to establish employees as experts in the industry. A blog is the perfect space to showcase your employees' talents and areas of expertise. If shoppers are able to come to your blog and get answers to their questions, they will gain trust and confidence in your dealership and the capabilities of your employees. 

Although a blog may not seem like a vital part of a digital marketing plan, it is a great marketing tool with a vast amount of benefits. 

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For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece.

Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding.

In this quick tutorial, I’ll show you how anyone can check for unlinked brand mentions and how easy it is to turn them into links in less than 15 minutes.

Step 1: Checking for Unlinked Mentions

Checking for unlinked mentions is as easy as a Google search. Sifting through all of those results is for suckers, though. We need automation.

NoteIf you subscribe to Moz Pro, Raven Tools, or any other SEO software, you may already have a tool at your disposal . Check to see if your chosen platform offers a similar tool.

Enter the RankTank Unlinked Mention Finder

RankTank’s Unlinked Mention Finder is a free tool that taps into Google and uses Google Docs to create a spreadsheet of results that show up for a specific query and allows you to check if that site links to your site or not.

To get started, open up the original document on Google Docs and immediately go to File > Make a Copy. Once opened under your control, edit rows 3 and 4 in column B to represent your site and the query you’d like to search. Here’s an example using Wikimotive:

Check Links to: wikimotive.com
Google query: “wikimotive” -site:wikimotive.com

By putting quotes around your brand name, you’re telling Google to only search for that specific word/words. And by adding “-site:wikimotive.com” to the end of the query, you’re telling Google that you don’t want results from Wikimotive’s website to show up in these results.

Once you’ve added your information in, the document will automatically start working to populate your spreadsheet. Depending on the size of the site, the results may take up a minute to display. At first, the “Link Back?” column will display all “No” (red) until it starts to discover links, which will then dispay “Yes” (green).

Step 2: Organize Your Targets and Gather Contact Information

Open up a separate tab with Moz’s Open Site Explorer and check any non-linking site that looks promising. (Alternatively, you can install the MozBar and simply open these links normally.)

You want to make sure you’re reaching out to quality sites for links, and checking domain authority is a big part of that. While any site with quality content is worth a link from, try to go after sites with a DA of 35 or higher at first.

To help keep track of our newly-acquired targets, we need to get organized.

Make a separate spreadsheet, add in the following columns:

  • URL with Brand Mention
  • Target Site Domain Authority
  • Contact Name
  • Contact Email
  • Outreach Date
  • Follow-Up Date
  • Final Follow-Up Date

Once you’ve got your outreach spreadsheet organized, visit each site and try to get both a name and email address for someone who works on the target site. If it’s a news site, try reaching out to the writer who wrote the article you’re featured in or an editor. It’s important to try to find a real person, as unsolicited “Dear Editor” emails are often ignored by savvy, busy editors.

Add that contact information into your spreadsheet for each target and you’re ready to move on to the most important step: the outreach!

Step 3: Creating Your Outreach Template and Sending Them Off

The most important part of outreach is your pitch. It doesn’t matter how big or small your request is, it’s how you present it to your target that matters.

As a blogger who gets thousands of requests each year, I’ve learned from how others have successfully pitched me and how to apply that to the outreach we do on behalf of clients here at Wikimotive.

Do you want to know my biggest outreach secret? 

People love and respect honesty.

So when crafting your outreach template, be honest with your intentions. You’re reaching out because the link will help you, so be upfront and tell them that. Don’t try to make it seem like you’re doing them a favor in any way.

Here’s an example of an extremely simple, yet effective template I use:

Linkbuilding Email Outreach Template

That took me about a minute to initially write and 30 seconds to edit for each individual target. Yet I received a response from most of the sites I reached out to. They all weren’t receptive, but that’s linkbuilding.

There’s nothing special about this template, either. I didn’t think of any crazy reason they should link to me or try to trick them. I just asked for exactly what I wanted. Honest. Simple. Straight to the point.

I also made it very simple for them to complete this task for me. I let them know exactly what they’d need to know so that nothing got in their way. And that should be your goal for an outreach template.

Once you’ve sent out your first email, make sure you log that in your spreadsheet. Set the follow-up date for a week from that date and the final follow-up a week from that date. Stick to that schedule and don’t give up after the first set of emails.

Most of the time, a simple reminder is enough to get people’s attention. If you don’t hear back after the third email, it’s likely you never will. I’ve gotten upwards of 20 follow-up emails from people before, which leads them right into my spam folder. If you want to live to pitch another day, it’s best to learn when to give up and move on.

Conclusion

Outreach is really simple once you get over your fear of rejection. It’s a game, in which your losses will greatly outnumber your wins. But the wins are more than worth it. Happy Linkbuilding!

This post originally appeared on Wikimotive's blog on February 9, 2015 under the title "How to Turn Brand Mentions into Links in Less Than 15 Minutes." 

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