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The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer can utilize digital marketing while still having time to run their business is to hire a digital marketing firm.

A digital marketing company has the singular purpose of bringing a sizable amount of traffic to a website and converting those shoppers to quality leads. This process is anything but simple, and to cover all aspects for just one business can be a full time job requiring multiple personnel. By hiring a professional digital marketing firm to handle this, a dealership can focus on converting leads into sales on the lot instead of worrying about social media, reviews or content creation.

Traditional media outlets give very little insight as to how well an advertisement is performing. With a digital marketing company, you can learn exactly how many people came to your site and which of those people became leads and/or customers. After enough data is built up via digital marketing, even better insights on where to allocate marketing funds will begin to appear, making the whole process even more efficient and streamlined.

Digital marketing allows automotive dealers to easily target leads. Are you all using an agency or trying to handle digital marketing internally? What kind of results are you getting?

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:

• Learn the one habit that's holding you back.
• Establish a long-term plan that's actually achievable.
• Thrive where many others are failing to succeed.
• Implement today's tips to break your bad habits.

Smartphones now account for more than half of searches in many countries including the US. At the same time, local businesses are typically aware that their business needs to show up on Google Maps. What many don't realize is that the Google Maps app and Apple Maps app both rank in the top mobile apps used by US smartphone owners.

Car dealership general managers will often conduct searches of their business to see how they show up in SERP's (Search Engine Results Pages). But few will open up their preferred maps app on their smartphone and conduct the same searches. Seeing as mobile searches have surpassed desktop searches in the US, and these apps are among the highest used, it would make sense to double check a maps app for verification.

Therefore, a quick and easy tip for any business, including auto dealers, would be to search for their business using a maps app to ensure that their business name, address, phone number, and hours appear correctly. If this information appears incorrectly or in an odd way, it's time to go back and double check the business' Google+ Pages listing as well as their Yahoo! Local listing to make sure that the information is making it's way over to the maps app in the correct fashion. If changes to either of these profiles don't seem to update on the app, it may be time to contact Google and/or Apple and see if the issue can be expedited.

Having an accurate maps listing on desktop is now less than half the battle. Have you checked to see how your map listing is represented on mobile apps?

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. 

All you need to do to attend is sign up here, there's no cost and you will come away with a full understanding of how to sell more  and attract more with Periscope.

Sign up now to get details on how you can join and learn strategies that no one else is doing. 

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.

There is an idea circulating in the digital marketing world that the benefits of digital marketing can be had essentially for free. Auto dealers in particular have fallen prey to rumored "SEO hacks" and think that all they need to do is a couple website fixes, some black hat techniques and their organic traffic will rise exponentially. There couldn't be an idea that is more wrong than this one. Digital marketing costs money, while SEO hacks generally will get you blacklisted from Google. Writing and publishing content is not free, and neither is social media management.

Many dealerships believe that they can just get one of their existing staff to handle the digital marketing. So, in addition to their regular duties, they are now in charge of PPC management, SEO content creation, reputation and social media management. Having someone do digital marketing as just "another task" in a list of responsibilities puts a dealership on the fast track towards having an unsuccessful campaign and potentially wasting lots of money in PPC and social media fees.

A successful digital marketing strategy will bring ROI, but auto dealers need to be prepared to pay for top-notch results. Rather than pawning the job off on an existing employee or doing some minimal black hat SEO techniques, dealerships should seek out a legitimate digital marketing partner with a professional staff that can take their campaigns to the next level of effectiveness.

It won't be cheap, but it can be worth it to spend money with a team that focuses on doing digital marketing the right way. How many of you all have tried to get by on low or no cost digital marketing?

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:

• Learn the one factor that's the difference between success and failure.
• Measure your success and how to keep growing.
• Increase your profits while lowering your costs and avoiding failure.
• Implement today's tips to break your bad habits.

http://www.BradleyOnDemand.com 856-546-2440
Make Money Mondays with Sean V. Bradley - Intermediate And Long Term Internet Follow-Up

There is a reason why most OEMs are concerned with Dealerships that do NOT have a plan for intermediate and long term Internet follow up. Its because there is a tremendous amount of money and opportunity that is lost simply by not having a plan.

Watch this training video and develop a strategy at your dealership and secure the revenue that is rightfully yours.

http://www.InternetSales20Group.com 856-546-2440

Learn ‪#‎PhoneSale‬ from the the BLIND Phone Sales MASTER, L.A. Williams III at Internet Sales 20 Group 7 in NY May 18-20! LA has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone, inflection. In addition to being a National Phone Sales Trainer for Dealer Synergy, LA is also a very successful Music Producer. He has produced tracks for Dr. Dre, Little Wayne, Katie Perry, Karina Bradley and SCORES more. Additionally, LA has worked in Movies as well. He was even the voice for Jigsaw in one of the SAW movies! You do NOT want to miss meeting and learning from this incredible human being. He is not just a trainer, he is an inspiration. Karen Uriarte-Bradley & I consider LA FAMILY.
Sign up for ‪#‎IS20G‬ 7 in NY at www.InternetSales20Group.com

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.

Car Gurus is a RIP OFF~

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust and respect at the top of their list when it comes to choosing a sales advisor and are 50% more likely to read dealer reviews. They prefer to read reviews written by her peers.

Reading dealer reviews, bringing someone with her to the dealership --- these actions show women are seeking ways to be confident about their purchase. Here are tips to boost women’s confidence and impact your sales revenue:

1. Convey trust and respect. At the core of building trust and respect is the ability to listen and respond to what a woman is saying. Listen, don’t lead, and pursue a goal of truly understanding. After all, she is in your store and she is there for a reason, even if she isn’t purchasing today.

2. Support the decision making process. When it's time to buy, just 1 in 10 women know exactly which one they want. What this means is she has a list of needs and desires in a car, and wants to find the best fit for that list. This isn’t indecision, it is a smart and more open way to shop. A savvy sales advisor will create a “decision tree” that helps reduce the list of cars to the best choice. Following a logical decision-making process will help a woman feel she bought the right car.

3. Create a powerful evidence-driven reputation digital-to-showroom story. Encouraged happy female clients. Why? Their scores rate higher than men, and they acknowledge their dealership and sales person with rave posts. Use your reviews and reputation in your advertising so this buying segment puts you at the top of the list.

What’s in it for Your Dealership?
A confident, delighted buyer who has written a positive review of her experience can influence countless others to follow her lead. When that buyer decides to purchase or lease again, the loyalty created during her engagement with your dealership will bring her back.

http://www.BradleyOnDemand.com 856-546-2440
The BEST Automotive Sales Training Is On Bradley On Demand - Car Sales

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Large amounts of money are often spent on digital marketing to get shoppers to click through to an automotive dealership website. Often, however, the site is not prepared to further move those shoppers down a definite sales funnel. The "everything but the kitchen sink" method of VDP design is thankfully starting to fade with more focus on a path for shoppers to take.

Traditionally, "sales funnel" has referred to the various stages of advertising such as "awareness/branding", “consideration” and “purchase”. Here, "sales funnel" is used to describe the most efficient path that zero moment of truth customers can travel to get the product they are trying to purchase.

The main ingredient is to deliver what was promised in the marketing. With zero moment advertising, a dealer will want to focus on putting the same offer on their website that was referenced in the advertising, along with one or possibly two paths to receiving the offer. Those paths could include chat, phone, or form lead submission. This creates a sales funnel as the dealership marketing and website are effectively funneling a customer towards purchase.

Delivering on the offer that the customer was promised with a clear method of continuing down the sales funnel towards purchase is key to a car dealership's digital survival. How are you all guiding your customers towards the actions you want them to take?

This week, Sean V. Bradley CSP shares his tips and techniques on using tone and inflection as a sales tool. 

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

A recent article by Pew Research Center* has shed some light on current social media usage among adults. Overall, more than 50% of adults are on social media daily, and increasingly on multiple platforms. While Facebook remains the reigning champion, other platforms are making strides, and if one is to market on these channels, an understanding of demographics can help make advertising more fruitful.

Facebook is still the king when it comes to overall adult social media usage. While it hasn't grown membership at the same rates as other platforms, it still has twice the overall usage of other platforms and has increasing engagement thanks to more precise algorithms being used and more relevant ad targeting.

Twitter has seen gains and now boasts about a quarter of adults on social media. By contrast, Instagram seems to get its social media usage primarily from a younger audience, although more and more adults are catching on and adopting the platform. Pinterest is still in high use, primarily among women, while LinkedIn has shown increased usage among high income and college grad users.

When it comes to daily use, Facebook wins again, with Instagram and Twitter competing for the number 2 spot. Pinterest and LinkedIn are making gains here in terms of daily social media usage among adults.

Social media is a marketing channel that cannot be ignored and only contiues to get more relevant and precise as time goes on. What social media channels are you all focusing on?

*Source: http://www.pewinternet.org/2015/01/09/social-media-update-2014/​

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

http://www.DealerSynergy.com 856-546-2440

Here is an example of a Dealership's Value Package Proposition (Why Buy From Us). It is essential that a dealership clearly articulate "WHY" someone should buy from their store. Price is PNLY relevant with the absence of value.

Dealer Synergy's Video Production team created RK's VPP. If you would like Dealer Synergy to produce Video Content, call me at 267-319-6776-