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http://www.dealersynergy.com 856-546-2440 

The Dealer Synergy Video Production Team had the honor to work with Zeigler BMW Of Orland Park, they are part of a 20+ Rooftop Dealer Group. Their showroom is BEAUTIFUL! 65,000 Sq.Feet / 21 Million Dollar Facility. So, the DS team had a lot of fun shooting and editing this video. I hope you all enjoy it. If you have any questions about this video or if you are interested in creating a powerful Value PAckage Video for your dealership, please feel free to call me on my cell at 267-319-6776 

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http://www.dealersynergy.com 856-546-2440

Why Ken Pollock Auto Group Is The #1 Dealer Group For All Of Your Automotive Needs - Pittston, Pa

Example Of A Dealer Group's "Why Buy From Us" / "Value Package Proposition" Video - Produced By Dealer Synergy

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http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com
Make Money Mondays with Sean V. Bradley - 'Value Package Proposition' - Automotive Sales - Car Sales

Dealerships and individual sales professionals NEED to differentiate themselves... you MUST identify what is different and better about you and your organization!

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Prospecting Advice From A 30-Car Guy

 

Last year I wrote an article that I received literally HUNDREDS & HUNDREDS of emails, calls, social media messages from OEM reps, Dealer Principals, GMs, Sales Consultants, Automotive Professionals from all over the country.  The article was so popular that I created a webinar that over 500 dealers signed up for. I then uploaded that webinar to www.automotiveinternetsales.com  (Via YouTube) and that has almost 6,000 views. Because of the huge success of the article and the webinar I decided to create a curriculum for Associations such as the Detroit Auto Dealers Association (DADA) And the Greater New York Auto Dealers Association (GNYADA).  Here is part two of that article. I am going to go deeper on ideas of prospecting in 2013, 2014 and beyond.  

 

Remember the saying “Car Sales is like owning your own business”…? Then act like it! It is NOT 1983, its 2013. Don’t prospect like you did 30 years ago, like you did 20 years ago or even like you did 10 years ago! You need to get with the times and prospect with resources and strategies of this Millennium! 

 

First and foremost, 92-99 percent of Americans go online BEFORE they ever step foot into a dealership! So, if you were going to go fishing, would you go to the beach and cast your fishing line in the sand? No, of course not! Then why would you do it at the dealership? You need to fish, where the fish are. So, lets start there.

 

 

 

 

Here are the MOST powerful online (Not the ONLY, just the most powerful) places to prospect for an Automotive Sales Professional:

 

  • Google
  • LinkedIn
  • Facebook
  • Twitter
  • YouTube
  • Online Classifieds
  • Blog Sites

 

It is important to create a strategy for each of these areas and stick with it. It is counter productive to start initiatives in multiple areas without a strategy, without consistency.  In other words, either do it or don’t do it.

 

Lets start with the big (fishing) pond… GOOGLE!

 

If you know that almost every single person goes online BEFORE they step foot into the dealership, then you need to show up NUMEROUS times on the first page of Google. Think of your dealership, your OEM. They must have a Google strategy. So, if they have one and you believe “Car Sales Is Like Owning Your Own Business”. Then you too need to dominate Google.

 

Are you even showing up on Google? I am NOT talking about if someone types in your name into Google, do you show up. I am talking about if someone is searching for:

 

  • New Car Sales
  • Used Car Sales
  • Trade-In information
  • Aftermarket Sales
  • Bad Credit / No Credit Car Loans
  • Service Repairs, Oil Changes etc…
  • Car Buying Tips
  • Car Maintenance Tips
  • Car Reviews
  • Tips, Advice, Secrets
  • “How To Buy A Car”
  • The specific franchises you sell…

 

I can go on all day long but think about it PLEASE! Most people go online to research, find & surf, compared to people who go online to BUY. So, you should be coming up in Google (And other search engines) for the “Point Of Interest” shopper and for the “Point Of Purchase Buyer”.

 

Here are ways / strategies that you NEED to be enveloped in to dominate Google:

 

  • A Professional Website –Yes, that is right I suggest that ALL Sales “Professionals” have their OWN “Professional” website.
  • Search Engine Optimization – That website needs to have BOTH “onsite” and “offsite” SEO strategies. Just because you have build or purchased a professional website does NOT mean that site is optimized. Also,  websites need continuous optimization.
  • Video Search Engine Optimization (VSEO) -  VIDEO, VIDEO and MORE VIDEO! Sales Consultants can dominate Google with Video SEO. It is EASY and FREE!!
  • Online Reputation – Sales Consultants MUST have a POWERFUL online reputation strategy.  Reviews INDEX on Google! The more reviews that you have online, the more times you and your name can show up on the first page of Google. There are also numerous online reputation sites that you can focus on:
  •  
    • Google Reviews
    • Yelp Reviews
    • Dealer Rater Reviews
    • Yellow Page Reviews
    • Edmunds.com Reviews
    • You can create your own review site or review blog
    • Pictures – Believe it or not but images index very well on Google. They can be straight images or within an image sharing site or engine like:
      • Flickr.com
      • Pinterest.com
      • Photobucket.com

 

** Here is an AWESOME strategy:

 

  • Create an LLC (Legalzoom.com is CHEAP). The LLC can be something like “Philadelphia Car Sales” or “Cherry Hill Used Car Sales”
  • Make sure the “company” name is “Geo” (geographically targeted”)
  • Now that you have an OFFICIAL “LLC” or Corporation… you can create a BUSINESS page on Google!!
  • I would also create BUSINESS Social Media Accounts (rather than personal ones).

 

If you believe that car sales is “like having your own business”. Then you need to act like it! You need to seriously make it your own business. I do suggest that you ask your Dealer’s permission and or advice on anything you see in this article, before you just run and do it. These strategies are powerful and serious. 

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http://www.greglair.com
http://www.internetsales20group.com

Take a look at this video! It is AWESOME!!! I LOVE they way they created a POWERFUL video on their "Value Package Proposition"... Their "Why Buy From Us" Video. They are the ONLY Dealership to have a "Lifetime power train For FREE Warranty..." So, they were smart... they ran with that!! They have it on their website... they have it in their conversations. I also am liking the fact that they actually created an AWESOME video... not just a basic, simple video. They actually made it look... SPECIAL :)

Enjoy and learn-

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Why Didn't Customers Buy From You?


In today's world of the Internet, smart phones, and apps for everything, communication is supposed to be easier and more efficient than ever before. But when it comes to dealers communicating with potential customers, plenty of opportunities are still slipping through the cracks. That's one of the major takeaways from our latest exclusive quarterly survey of customers who submitted leads on CarsDirect.com.

Take a look at the following survey excerpts from customers who did not end up purchasing a vehicle after submitting a lead:





Looking at the first chart a full 41% of consumers said they either weren't contacted by a dealer or were not sure if they were contacted. In today's world, there's almost always a way to reach a potential customer, but almost half of leads are passing by unconverted due to something as simple as making initial contact with the customer.

To avoid missing these opportunities, focus on what customers see as making contact, and on your current process at your store. While your process might consist of sending an e-mail shortly after receiving a lead, it could be that the customer is expecting a more personal phone call. Experiment with different ways of making initial contact with customers to see which one garners the best response. As illustrated above, there are plenty of opportunities other stores are missing that you can seize on.

Moving onto the second chart, again we see that by far the top reason or not purchasing: no contact. If there's no communication with customers, it's impossible to make sales. That's why it's imperative to examine and refine your processes so your sales team knows they did everything they could to contact a customer and get them in the door.

The second most-cited reason customers gave for not purchasing was that they are still looking for a vehicle. These are the cases when contact is made with a customer but they drop off the radar. In these cases, it's important to examine why your team hasn't closed the customer. Are they still working the customer? There's usually plenty of opportunity to win a customer back if they're undecided.

Finally, the third most common reason that customers gave for not purchasing was price. Here, make sure that you're giving customers a price online so that there is no surprise about price on first contact. Also, make sure you're priced competitively in your area. It sounds simple, but your prices could be out of line with the rest of your local market if you're not keeping tabs on pricing trends in the surrounding area.

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Here are some ideas and strategies for creating an AMAZING Value Package Proposition / Unique Selling Propostion / Why Us

 

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