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Are you a "Hater"?

Listening to Grant Cardone, I have determined that I am 100% a "Hater". Hard thing to say and repeat out loud. I am a hater. So are you, too? If so, what are you going to do about it? I'm learning that sitting around hating on your job does nothing but kill you. If you want to increase your business, stop hating your job and do something about it.

Sean talks about the "3 Minute Book" in a lot of his references and especially today in "Make Money Monday". It's not hard to do. Make your binder and create your path. I'm learning that you must track 100% of your opportunities. Learn from your mistakes. See where you need to improve your numbers, and you'll find why you hate your job. Make yourself increase your numbers. Train yourself to be better. Strive to be the best in your store. Strive to be the best in your area. Strive to be the best in your State. Strive to be the best in the country. Set your goals. Keep your goals updated. Beat your goals. Create a better life for you and your family. 

Stop being the "Hater" we all talk about. Stop infecting the whole sales floor and look to dominate your business. Maybe you don't know you're the hater -- like me -- but just look at your numbers and see where you are and where you want to be. Make it happen. 

Go to work to WORK -- Not Hate. 

Zach 

@yourautoguyzach 

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http://www.greglair.com
http://www.internetsales20group.com

Take a look at this video! It is AWESOME!!! I LOVE they way they created a POWERFUL video on their "Value Package Proposition"... Their "Why Buy From Us" Video. They are the ONLY Dealership to have a "Lifetime power train For FREE Warranty..." So, they were smart... they ran with that!! They have it on their website... they have it in their conversations. I also am liking the fact that they actually created an AWESOME video... not just a basic, simple video. They actually made it look... SPECIAL :)

Enjoy and learn-

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Despite social media’s rapid ascent to its current status as the “must-have” channel for all marketers, the most effective marketing tool for business may still be email marketing. A well planned and executed email campaign has the ability to produce higher rates of engagement and user action than a similar social campaign. Not bad for a channel that’s been around since before Mark Zuckerberg was even born.

However, email can be a difficult medium to master for many marketers. From subject lines to send times, there are hundreds of variables that affect the success or failure of a given email campaign. In a recent Pardot survey, respondents reported using email marketing for a number of different purposes as well. With so many elements to consider, email can be overwhelming for many marketers. It’s for this reason that we have created the infographic below to help marketers design successful campaigns quickly, by focusing on the steps that matter the most.

Source - http://www.pardot.com/infographic/6-steps-effective-email-marketing-infographic 

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If your hairstylist told you they were the authority on marketing, would you believe them? If you tried to cut your hairstylist’s hair, would they let you? The answer to both is probably no, and for good reason. I know that if I picked up a pair of shears, it would be more sheepdog than chic for my unfortunate client. I’m not an expert on haircutting, and my wonderful stylist is not an expert on marketing. We stick to what we know, which is exactly what you should do in social media.

A common social media pitfall is dabbling in the unknown, or what I like to call forgetting your brand. A car dealer should talk cars. A real estate agent should talk houses. Here at TaCito, we talk marketing. But anyway, back to my salon analogy. Whenever I get my haircut, I ask my stylist for her opinion. She references popular culture, shows me pictures, tells me anecdotes. I’m always sold on her opinion, and I let her do whatever she wants to my hair (no small feat for a woman, as most of you know). In other words, I listen to her because she is both authentic and an authority; those traits have changed me from her client to her evangelist.

Social media can have the same application. Why does this matter? Because customers are fickle, but evangelicals are passionate, loyal, and provide powerful word-of-mouth advertising. Somehow, people see you on social media because something has peaked their interest. Take the next step and engage your customer as an authority. People need to know that you know what’s going on in the world (not the whole world, your world. The car world, the real estate world, the marketing world.) They want to see pictures, they want to hear stories, and they want to believe that you are the expert on whatever you are selling. This does not mean sell yourself constantly. Much like I would be annoyed if my hairdresser only talked about how great she is at cutting hair, your customer does not want to hear about how you are the best dealership/agent/marketer. Plus, that’s dull. Show your customers how good you are at what you do, and then allow them to draw their own conclusions. If you’re as good as you say, they’ll be your evangelist, too. Here are some suggestions for being your brand’s authority:

  1. Be external. Do not incessantly talk about yourself; talk about things that represent your brand. Share photos, links, stories, videos, etc.
  2. Be conversational. No one likes a know-it-all but they do like new information. Share accordingly.
  3. Be polite. This means responding to people even if they are criticizing you. 24/7 feedback has its risks, so keep customer service in mind when dealing with someone that is displeased.
  4. Be interesting. Like I said, it’s not all about you. 85% of information you put online should be external and sharable (see point 1).

For a great example on a company that is an online authority on their brand, check out Anthropologie. Over 200,000 like them on Facebook and they have seamlessly been able to transition the familiar “best-closet-ever” feel of their stores into an online community. http://www.facebook.com/Anthropologie Or, check out To Write Love on Her Arms, a non-profit about supporting people who are at-risk to self-hurt. Almost 800,000 people like them on Facebook, encouraged by not only the wonderful cause but the integration of music, blogs, testimonials, and other media.http://www.facebook.com/towriteloveonherarms?v=wall

Ps- If you’re in the Dallas area and want to be as blissfully happy with your hairstylist as I am, go to Pure Salon in Las Colinas and ask for Ashley. 972.717.9200.

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