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Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.

Pretty cool, huh? 

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Are You Missing The Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.

We'd love to hear what you have to say! Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make sure your business is successful.

I want to hear your thoughts! Comment below:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. 

I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.

I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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What will you take away? 1. How to change the way you think about hearing “No” from a customer. 2. How to identify why someone is objecting or saying “no”. 3. How to build up and strengthen your rebuttal muscles. As much as I’d like to have every customer say, “Yes” every time I ask for the sale, it’s crucial to my development and growth to hear, “NO”!
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By the end of this Webinar we will answer these questions and provide a strategy to implement in the handling of our customers. 1. What do customers want? 2. What do customers see when they look at our websites, inventory, appearance, showrooms, etc.? 3. How do customers want to be treated? 4. Does it really matter what the customer sees, feels and thinks?
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Top Employee Motivators and Demotivators

Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.

The Top Ten Employee Motivators

#1 Personally thank employees for doing a good job--one on one, in writing, or both.  Do it timely, often and sincerely.

#2 Be willing to take the time to meet with and listen to employees--as much as they need or want.

#3 Provide specific feedback about performance of the person, the department and the organization.

#4 Strive to create a work environment that is open, trusting and fun.  Encourage new ideas and initiative.

#5 Provide information on how the company makes and loses money, upcoming products and strategies for competing in the marketplace, and how the person fits into the overall plan.

#6 Involve employees in decisions, especially as those decisions affect them.

#7 Provide employees with a sense of ownership in their work and the work environment.

#8 Recognize, reward and promote people based on their performance; deal with low and marginal performers so that they improve or leave.

#9 Give people a chance to grow and learn new skills; show them how you can help them meet their goals within the context of meeting the organization's goals.  Create a partnership with each employee.

#10 Celebrate successes--of the company, of the department and of individuals in it. Take time for team- and morale-building meetings and activities.

 

The Top Ten Employee Demotivators

#1 Organizational Politics - An environment in which the competition for power, influence, resources and promotions is based on subjective or hidden criteria.

#2 Unclear Expectations - Employees need to understand what to expect from a recognition program. What are their roles and responsibilities?

#3 Unnecessary Rules - Keep programs simple. Too many rules mean too much bureaucracy.

#4 Poorly Designed Work - Poorly engineered work gets in the way of satisfying internal and external customers and frustrates employees.

#5 Unproductive Meetings - Employees often leave meetings exhausted, battered and bored.

#6 Internal Competition -The healthiest organizations compete against their competition, not against themselves.

#7 Lack of Follow Up - Promise only what can be delivered. Deliver on all promises.

#8 Constant Change - Changing the rules of the game is demotivating. If they do change, make them better – adding new opportunities. If change is necessary or the bar needs to be raised, consult with your employees.

#9 Dishonesty - Employees hate being lied to

#10 Hypocrisy - Do not say one thing and then do another. Be consistent.

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Are You Really Providing Tax Services For Your Customers?

I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I said, "You know what would be cool? (In a Joking Matter) If some company like H&R Block or some other company could just set up their services right in the dealership and when someone says they're waiting to get their return we can say, no need to wait, you can get them done right here!" The dealer then said to me, that's exactly what we're doing! I was like WHAT????? So they went on to say that there is a tax service that is specifically set up to help dealers maximize the "Tax Return" objection. I thought this was an AWESOME idea! This may not be a fit for your store but if it is and it can help I wish you the best results possible! 

Here is the website if you're interested. View Website Here! 

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I want to preface this article by saying this is merely an opinion article. No Social media statistics in this one!  Would love everyone's feedback, though!

"Are you Still Underestimating the Intelligence of Your Social Network?" It's an interesting question. By "Social Network", I'm not simply referring to sites such as Facebook, Twitter, Google+, Tumblr, or even Pinterest. Instead, what I mean is your actual network. The network of fans and followers on those aforementioned sites.

Here's the bottom line: If you're still assuming your "social network (Fans & Followers)" is unfamiliar with the world of social media, how it operates, you better think again. If your social media strategy consists of posting car specials (Lease, Finance, Used/New) onto your Facebook page every single day, then you might need to head back to Square One. In my experience, handling the social media accounts for all of Dealer Synergy's clients, I've come to realize that Mr. and Mrs. Smith, with a huge family and full time jobs, aren't going to your page to see what your latest specials are. If they wanted that intel, they'd head to your website or give your internet department a call. They are heading to your page to connect. To check out what cool stuff you're posting. Perhaps, they purchased a car from you or their in-law did. There's a plethora of reasons that people are checking out your Facebook page. Regardless, if you continue to "spam" your network with ads, you're going to drive them away, and chances are they may not come back.

As most of us know (at least I hope!), Social media isn't a fad. People are using social media for all different reasons. Some may use it for a release from everyday life. Others use it to connect with long lost friends & family. And, then there are those who create a Facebook or Twitter account to offer praise (or a complaint) for a business (i.e. your dealership).

Subsequently, if Mr. Joe Smith posts something negative onto your Facebook page after a bad experience at your dealership and your social media prerogative is to keep posting car specials, then Mr. Smith will be sure to tell his friends not to even bother to go to your page, telling them it's run by a emotionless robot. This is counterproductive, obviously. The ultimate purpose of creating a Facebook or Twitter account is to build your brand, as well as work on community and local outreach.

So, are you underestimating the intellingence and the know withal of your social community?

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