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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley suggest the importance of knowing your used car inventory. Over 46% of people who submit a now car purchase request will end up buying a used car. Most salespeople do not even present new car prospects the option to purchase a used car. You should walk your inventory everyday whether you are in the Showroom or a BDC representative. Become a master of your pre-owned vehicles.

Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you avoid being afraid of the money. You should not be afraid to make as much money as possible as a Sales Professional. Profit is not a dirty word and should not be something you need to hide from. There is nothing wrong with making, earning, loving, wanting, or needing more money. While you are at work, everything you do should be about making and earning money. If there is one thing to take away from this video it would be that you should never settle for mediocrity.

Make Money Mondays with Sean V. Bradley - Don't Be Scared Of The Money

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley tells you that there are no excuses when it comes to the Holidays. The end of the year should be the time where you finish strong to provide gifts for your friends and family. You are the one making excuses for the holidays and you should blame yourself if you are not making the money you deserve. You need to focus on the prize at the end of the race. If you remember to utilize all 8 ways to sell a car then you should have no problem sells cars during the holidays.

Make Money Mondays with Sean V. Bradley - There Are No Excuses For the Holidays

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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How to Increase YouTube Video Views

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.

Let’s hear what you have to say!

Comment below and follow us on Facebook.

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives advise on using text and chat templates to communicate with your prospects. If there are phone and voicemail templates, why do we not have templates for texting or chat? There are different variations and levels to create and using templates. Sean explains that you should build a library of chat messages that you can choose from. Texting and Chat are just as important because if gives you a chance to escalate to a higher form of communication.

Make Money Mondays with Sean V. Bradley - Text & Chat Templates

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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In this week's Episode of Make Money Mondays Special Edition, Dan Moore, Senior Director of Marketing at VinSolutions talks about the importance of CRM. He breaks down step by step, how to serve a customer a unique experience through your CRM. Dan gives tips on delivering a powerful marketing message that can be processed all the way through into your CRM.
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What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE AN OUTSTANDING IMPRESSION.

Download The Dealership Periodic Table and review this with your executive staff and sales, service and BDC advisors. Lets review these closer:

Chemistry Matters

1. Website

Today’s shopping starts long before a woman walks in. What chemistry are you creating with your Internet, Facebook and Twitter presence? Is your site appealing & personal? Is it engaging? How about reviews – are they easy to find? Don’t forget to show various demographics. Have value-add content. And, certainly you site should be mobile responsive.

2. Social Media

Social media keeps your message current. Daily posts show that your dealership is actively engaging. Be a trusted resources by providing educational, lifestyle and life-stage content. Reviews by women for women will bring great results, too; women rely on reviews more than men.

3. Advertising

Be sure to offer women-centric ads that speak to what matters - like safety and practicality. Think of ways to differentiate your store from the competition. How do you show a woman and her family that you are the better choice? Your advertising should speak of engagement and service.

4. Store Environment

When a woman arrives, her perception forms instantaneously. Aesthetic chemistry matters. Flowers, artwork, fresh paint and a warm environment add comfort. Another important aspect is a balanced workforce – it reflects that you are heading into the future.

5. Sales

Your sales advisors have the task of engagement. A good impression is mandatory, and goes beyond appearance and friendly demeanor. Women demand a respectful, trusted advisor who is interested in finding the best car for her. How well does your team understand the nuances of Emotional Intelligence? Advisors should be able to detect frustration and concern, which means they must be excellent listeners, too.

6. F & I

Here, she is dealing with a new person, altogether. If she perceives she is being coerced or her questions aren’t being answered to her satisfaction, she can become uncomfortable; that can unravel the entire buying experience. Keeping it easy, be patient, and be a solution provider.

7. Service Drive

Here she will again interact with a new group of people. This critical relationship delivers revenue to your dealership for 5-8 years, and is a lifeline. Getting a car serviced is rarely a welcome task, so it is important to take steps to ensure convenience and comfort. A courtesy vehicle is a must, as well as a comfortable waiting area with Wi-Fi. Dealerships that build great chemistry go beyond the standard – they provide healthy snacks & beverages, PlayStations and child play areas as well as workout rooms and business lounge. Educational videos and seminars help retain and engage clients.

8. Reputation

Larger dealerships have a Director of Customer Experience that takes a true pulse of your customer’s journey and charts course corrections if necessary. They solicit fair and authentic reviews, thanking and acknowledging your customer’s contribution. Be sure to use reviews by and for women in your advertising, outbound emails, web site and social media.

9. Your Ideal Buyer

Last but not least is the chemistry of an ideal woman buyer. Not all buyers will fall into this category, but you and your staff have a real say here. With your dealership’s help, she can be confident and comfortable throughout. She can drive away in a car that she loves, feeling satisfied and excited. She can feel empowered knowing she has a thorough understanding of her car and your ongoing commitment to her satisfaction. If she has a question, she knows exactly who to call.

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Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016 may very well be a repeat performance. Naturally, it's nothing to be taken for granted and every walk-in matters.

The Right Formula
When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers, turn them into buyers and keep them coming back to your service center? There are many combinations of the “right formula” and it can seem very complex to find the optimal combination. We have created a handy chart to use as a reference for steps your dealership can take to help “re-create” the right synergy and drive more dollars to your bottom line this new year.

Download Now and share this with your team at the next sales/company meeting. Women-Drivers.com will take the next few weeks to touch upon the elements creating chemistry and trust including WEBSITE, SOCIAL MEDIA, ADVERTISING, SALES, STORE ENVIRONMENT, F & I, SERVICE, and REPUTATION. Lastly, we will discuss how all of the processes, people and planning you have in place have a huge difference in driving in YOUR IDEAL BUYER.

Do You Know?

CERTIFIED Women-Friendly Dealers have a 92% Satisfaction score – 23% higher than Non-Certified Dealers. Further, 6 in 10 women DO NOT return to a dealership when they leave and 55% of women only go to 1 dealership. The take-away? There is a lot at stake on that first visit. #ChemistryMatters

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http://www.DealerSynergy.com 856-546-2440

Most Up To Date Statistics State That Car Dealerships Need A Video Strategy - 2015 Video Is The Most Powerful Tool For A Car Dealership. A dealership or dealer group can utterly crush the competition and have an unfair advantage in their market by having a video strategy. This video has the most up to date video statistics. Most businesses do not have a video strategy. Here are the areas that a dealership needs to focus on for video: - Video Search Engine Optimization - Video Emails - Video Conferencing - Video for Website(s) - Video for Social Media - Comparison Videos - How to videos - Videos for CRM - and so much more!

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Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.

Let's check “under the hood” at the Limbic System and the Neocortex. After last week’s Part 1 article, you know that when selling cars, it had better be your NeoCortex doing the work – and definitely not your Limbic System. When selling to women, having the optimim level of engagement with your buyer is imperative. While you know that intellectually, it helps to have reminders in place to reduce the natural tendency to let your brain’s autopilot take control.

4 Strategies for Interrupting the Autopilot of your Brain

1. Know what matters to women. Women have a list of needs when buying a car, but emotional factors also figure into this decision. The top reason women report buying at a particular dealership is not price. The top reason is the customer service and treatment received. Price ranks second. This is important, because it really means you have to have the best price and top that off with unparalleled sales and customer service.

When it comes to what women look for when working with a specific sales person, trust and respect rank first and second. Here, the Limbic System is at work in your woman prospect’s brain, comparing you with her memories and making emotional judgements. The easiest way to build trust is to listen carefully and remain present.

2. Be confident, but not overly so. Confidence matters in life, but over-confidence can derail a potential deal. Overconfidence can allow you to miss the subtle emotions from your prospect that may be signaling she is apprehensive, intimidated or frustrated. Keeping overconfidence in check can help you ask the questions necessary to mitigate any concerns she may have.

Her emotions may have nothing to do with your dealership or your sales process. She may have brought those emotions with her from another experience, and it is up to you to find out how to overcome the issues. Listen more and talk less to help you assess how the deal is proceeding.

3. Stay logical. While emotions will play into a car sale for your woman buyer, it is important that you stay logical and focused. Relying on your intuition, instinct or “gut feel” has great potential to mislead you. Relying on a “smile” from your prospect as an indicator of her happiness, can be completely wrong. Studies show that 90% of people smile when they are frustrated. Again, culture and gender can be at play here – women often smile out of habit to placate others.

Your instinct has a good chance of perceiving false signals of success. Keep a logical perspective on the immediate situation to keep from misreading anything.

4. Find out what you don’t know. I’s easy – and natural - to rely on experience and knowledge when selling. Your prospect will expect you to have answers to her questions. Often times, however, it’s what you don’t know that will break the deal.

Maintain an open mind, and ask questions until you know what you need to know to lead the sale to a successful close. For example, some women may have trouble articulating their issues about the car they want, the warranty, or the loan. Don’t assume you know what they are asking before you answer a question. Careful not to interrupt or answer the question before she’s finished asking.

There is nothing easy about being human. But paying close attention to paying attention will make a real difference when selling to this emerging, powerful market in the New Year.

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As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help your sales team avoid “autopilot” and turn potential lost sales into successful deals and new clients.

Lots of times women come into the dealership and may say “just browsing”. But when a genuine buyer or potential successful sale falls through, that is met with real surprise to the staff. There may be questions like “What did we miss? What was going on with her?”

When an expected conversion doesn’t happen, it is human nature to blame or to shrug it off and say someone wasn’t a serious buyer. By employing new ideas, however, your sales team will avoid miscues – and missed sales. Let’s take a closer look.

The Brain’s Autopilot
Any activity that is repeated over and over can become routine. Our brains are built that way for efficiency. The brain’s Limbic System stores these memories and reactions so we can call on them again rather than “recreate the wheel.” This system can be handy when we are doing tasks that don’t require a lot of new thought, such as driving a car.

The Neocortex, on the other hand, is the best part of the brain to use during a car sale. The Neocortex is in charge of language, reason and analysis. This part of the brain needs to be active and supercharged during the sales process in order to take in all of the information necessary to understand interactions with your customers.

Here are some ideas for reducing the natural tendency to let your brain’s autopilot take control:

1. Assume your woman browser is a buyer until she buys a car. This may sound silly, but it is important not to dismiss anyone who is IN A DEALERSHIP looking at a car. On average, women visit two dealerships prior to buying a car. Dismissing any prospect may mean she buys at the “other” store. Stay engaged and find a way to interact with your women prospects.

2. Beware of blind spots. Gender is a powerful filter for the way people look at the world. Bridget Brennan, author of “Why She Buys” and CEO of Female Factor, thinks it is “more significant than age, income, ethnicity or geography” in the way we see the world. It pays to examine if your dealership and sales advisors have preconceived notions about women buyers. Brennan suggests studying women as you would a foreign market, because “cultural differences dictate language, behaviors and perceptions.”

Making assumptions can prevent accurate assessments of the potential success of a sale. Allowing emotions to cloud logic is easy to do – that Limbic System is always ready to turn on and take over! Work to remove any unconscious bias so that the sales engagement doesn’t follow the path of past unsuccessful encounters. Next week we will examine 4 new ways to Interrupt the Brains AutoPilot.

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Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:

Sell more than cars in your advertising. Women look at car ads, read dealer reviews and use social media to help make a car buying decision. Do your ads only talk about price? If so, spend more time conveying your reputation for excellent service and trustworthy business. Be the dealership that attracts women buyers because they can get a great car from a trusted, respectful sales advisor AND great service for the next five to eight years.

Show that your customers matter before, during and after the sale. Include reviews by women on your website and social media. Provide stories about happy customers. Show women that your service center is professional, fast, trustworthy and provides amenities that matter to women.

Did You Know?

Nearly 40% of women out earn their husbands. And when researching for a car, women rely on car reviews about 50% more than men.

Understand and respect women’s emotions. Be sure your sales advisors understand woman aren’t “ just shopping". Understanding body language will teach you if your customer is engaged in the process. (e.g., folded arms, stiff body and short responses probably mean the conversation is not going well). Be sure to listen – distinct from hearing.

Be ready to answer tough questions. For women, a car is much more than a way to get from point A to point B. Women will do plenty of research before visiting. Be ready to listen to a woman’s needs and have truthful, knowledgeable answers ready. If you don’t have those answers, the dealership down the road will.

Sell your dealership, too. Let women shoppers know what is exceptional about your service business Is it free car washes? Courtesy vehicles? Do you have extended service hours or exercise rooms? How about quiet spaces to conduct business? What is exceptional about your dealership? Let women know this when they are shopping for a car!

Ultimately, the most important thing to remember when selling to women is: don’t assume anything. The world of women’s car buying is changing continuously.

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Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like trust and respect. When women are asked their reasons for purchasing at a particular dealership, price is the #2 factor. The top reason is a positive engagement with the sale associate.

Now, think about your car ads and commercials that run each week. How much focus is on the price? Remember women are buying over half of the cars today and influencing 80% of the deals! Be careful your advertising isn’t too slanted toward sounding like power tools from the home improvement store. Cars and power tools may be perceived the same by men, but women see more nuance in the car deal.

Did You Know?

Women rely on reviews and reputation 50% more than men. Showcase your stellar reputation in commercials so women "get" what a reputable, comfortable and trustworthy place your store is to do business.

Sell more than cars in your advertising. Women look at car ads, read dealer reviews and use social media to help make a car buying decision. Be the dealership that attracts women because they can get a great deal from a trusted, respectful sales advisor AND great service for the next five to eight years.

Show that your customers matter before, during and after the deal. Include reviews by women on your website and social media. Provide stories about happy customers. Show women that your service center is professional, fast, and trustworthy and provides amenities that matter to women, like a comfortable place to wait, service hours that respect her time and extras, like a courtesy car.

Have You Downloaded Our FREE Report On Millennial Women Car Buyers?

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