"It is the end of the year!" This Monday, Sean talks about the end of the year, and how people are becoming complacent with mediocrity and making excuses. You need to stop making excuses! You must take control of your destiny. Don't make the wrong assumptions because of the holiday season, the weather, etc. If your internet leads are the same but you are making less phone calls and appointments, then the problem is with you and your department! Look at yourself, and your dealership before you start blaming other things. If anything, you could use the holidays to make a sale! If you don't have opportunities to do business then you need to work your leads harder!




Interested in learning more? Visit http://www.BradleyOnDemand.com

For more on the Automotive Industry check out http://www.AutomotiveInternetSales.com

NADA recently released a new report stating U.S dealerships are a major player in the economy’s recovery. This is due to the fact that dealerships added jobs and paid above average wages. Additionally, they provided earnings growth each week. The fundamental findings that solidified the results were as follows:

•  Weekly earnings were higher for the majority of Private Sector Businesses. Typically employees earned 25% more than the previous year.

•  47 percent of new hires were Gen Y. Generation Y is defined as individuals who were born between 1980s-early 2000s which make up 27 percent of dealership employees – also known as “Millenials”

•  Work-life balances have been improved because many dealerships scheduled employees to work less than 45 hours a week.

•  The Gender Gap is slowly closing, with 17.7 percent of new hires being women – more than the previous year.

 This has been a HUGE deal for the economy and you can read the full report here. 

Dealer Synergy is proud to have both its CEO, Sean V. Bradley, and General Manager, Joe Cala speaking at the upcoming NADA/ATD Convention in San Francisco.Sean’s presentation is titled “Video: The Most Powerful Tool for Your Truck Dealership.” This is HUGE because 78 percent of people are watching videos once a week.  In fact, YouTube is the number 2 search engine in the world, behind Google.

To give you an idea of just how big this is, by 2017, 90 percent of Internet traffic will be video based. Present day, 55 percent of people watch a video daily. In fact, if you have a video on your website, people are 64 percent more likely to buy your product. In his presentation, Sean will break down just how much of an impact video can have on your dealership with regards to testimonials, sales, and beyond.

Joe will be speaking about the importance of getting better before getting bigger. He will discuss how important it is to make your brand better, strengthen your team, and standardize your processes before concentrating on growing your business. If you focus on being better first, your customers will come to you, and your business will ultimately grow.

Sean’s speaking dates:1/23/2015 

1/23/2015     10:30am - 11:45am     121N 
1/24/2015     10:15am - 11:30am     122N 

Joe’s speaking dates:

1/22/2015      12:15pm - 1:30pm      3001W
1/24/2015      10:15am - 11:30am    3018W

Don’t miss your chance to see Sean and Joe speak at the biggest conference of the year! NADA runs from January 22^nd -25^th in San Francisco. Register today! 

Pre-order CEO of Dealer Synergy, Sean V. Bradley CSP.'s Googleopoly book. SEO rules are constantly changing. If you are not on page one of Google than you might as well be invisible. Learn how to increase your page views, dominate search engines, implement a social media strategy, create content that ranks higher and more. Check out the promo below for the book and make sure you give yourself or someone else you know the gift of success this holiday season!

Learn what you should "Start, Stop, and Keep Doing" with Joe Cala-Make Money Mondays

CEO of Dealer Synergy Sean Bradley normally does a Make Money Mondays segment every Monday providing excellent tips for people in the automotive industry to make money. Each week is a different topic. This version is a special edition because it features Joe Cala, the General Manager of Dealer Synergy.

Joe Cala, General Manager of Dealer synergy, helps you figure out what to start, stop, and keep doing. What should you start, stop, and keep doing? If you want to get better in the automotive industry and make more money, you must ask yourself this every day. Write the answers down so you remember them, and take action on what you decide.

Can't get enough automotive training? Take a course with http://www.BradleyonDemand.com

Don't forget about the upcoming workshop this May in New York IS20G: http://www.internetsales20group.com

If you are in the area, learn more about Dealer Synergy and the many automotive training connections we have today:http://ow.ly/E3FQo

CEO of Dealer Synergy, Sean V. Bradley, shows you how your actions lead to rewards or consequences. The number of ups you take has a direct impact on the number of cars you sell. If you up 80 people, you'll sell 20 cars. When you up more people, you will sell more cars. Conversely, when you don't create enough leads and up enough customers, you will not sell enough cars. Check out this edition of Make Money Mondays now and enjoy the automotive tips!

http://www.Bradleyondemand.com 
General Manager of Dealer Synergy, Joe Cala helps you isolate objections. You can't work on monthly payments, go back and do something else etc. You need to specifically isolate what the customer needs when it comes to selling a car. You can do this by saying "other than that" is there anything else holding you back from getting this vehicle. Watch the video to learn exactly how this process works.

http://www.BradleyOnDemand.com 

Learn More About Websites for Your Dealership on This Edition of Make Money Mondays with Sean V. Bradley CSP. In this edition of Make Money Mondays, CEO of Dealer Synergy Sean V. Bradley discusses websites for your car dealership. Sean explains that your dealership MUST be optimized for use on mobile devices like tablets and cell phones - your website must be adaptive or responsive. Your website also needs to be optimized for speed and functionality using the Google Speed Test. Finally, to truly maximize your online efforts, you should have a custom website optimized for your local market, in addition to any websites supplied by your OEM. Keep the knowledge going, when you're done here check out his awesome training platform Bradleyondemand.com.

This Internet Sales 20 Group in Boston was such a huge success! We would like to highlight the dealerships that participated in the Composite, especially those who were awarded for their performance. All the winners performed extraordinarily well in their areas and we are so proud of all of the dealers.

The awards were as follows: The SEO Award was given to Toyota of Braintree for having a well implemented SEO strategy that allowed them to consistently show up on the first page of search engines. Route 44 Toyota  was awarded the Social Media trophy for having the most fans, engagement and page impressions across multiple social networking sites.

The award for Credit Miner was a tie between two dealerships, Bernardi Toyota and Toyota of Braintree. Both dealerships had credit applications that were easy to use and responded to applicants in a timely manner. The award for best Mystery Shop went to Westboro Toyota for providing an exceptional call experience with the proper phone scripts, etiquette and overall process.The award for best Online Reputation was received by Berlin City Toyota for the best ratings, most reviews and most interaction based on popular review sites.  

The Response Audit award was given to Toyota of Watertown based on this dealership’s ability to provide confirmation of availability, in addition to information on vehicle information in a timely manner. The award for Website scope was given to Irwin Toyota for having a solid website which included important factors such as an outstanding landing page that provided easy navigation and was filled with customer reviews. The  winner of the overall, best of the best, Pinnacle Award was Toyota of Braintree who excelled in all of the categories analyzed in the composite.

Multiple companies, including Dealer Synergy and many of the Internet Sales 20 Group sponsors, spent over 6 weeks performing complimentary consultations and research in order to collect the data compiled in the composite.28 dealerships were involved in this event’s composite. They were graded and ranked based on 7 Key Performance Indicators, (KPI) - SEO, Social Media, Credit Applications, Mystery Shop Calls, Online Reputation, Response Audit, and Website Scope. Additionally, a lead estimate was conducted, courtesy of Autobytel. They analyzed the lead opportunities in the local areas surrounding each dealership in the composite. Their search radius spanned from 5 to 25 miles. Learning how many opportunities were available to their store was extremely eye opening and proved to be very valuable to participating dealerships.All the work, donated time and resources for this enormous assessment and evaluation has been estimated at a $3,000 value per dealership!

Congratulations to all of the winners!

Below we have outlined the criteria for all seven of the KPI’s and specified exactly what was analyzed:

SEO –This category assessed the dealership’s main website for accessibility on mobile devices and desktops, made sure links worked properly and included proper alt tags, headers and more.  The overall test was how well their sites ranked on search engines based on content and key words.

Social Media- With social media being crucial for exposure, this category looked at total fans, followers and subscribers on the most popular social media sites like Facebook, YouTube and Twitter.  

Mystery Shop- Every dealership received two monitored calls and were graded in the following areas: initial experience, greeting and phone etiquette. Having a basic phone process and a script makes it easy to guarantee you hit all the key points and end the conversation with an appointment.

Online Reputation- Dealerships were graded on their ratings on online review sites such as Google Reviews, Yahoo Local, Yelp!, Dealer Rater, Edmunds, Cars.com, and more. The dealerships were assessed based on the number of reviews, the ratings and their engagement with reviewers.

Response Audit – This category was graded based on the dealership’s ability to provide confirmation of vehicle availability, offer test drives and their overall professionalism while providing details about vehicle inventory.

Website Scope- When assessing websites,  the most important aspects are the ease of use for the customer. We looked for an easy search button for inventory,  explanatory videos, such as a used vehicle walk around, and testimonials. Other aspects included a clear call to action, contact information and a site that was up-to-date and relevant.

Credit Miner Credit Applications – This category looked specifically at credit applications on each dealership’s site. Two key factors were the ease of use and response time after submission. It is important to ensure that dealerships are serving their clientele in the most professional and prompt manner possible.

A Breakdown of the Winners and how you can emulate their success:

SEO: Toyota of Braintree

Why They Won: Toyota of Braintree’s SEO strategy included great keywords, alt tags and meta data. Their content was fresh, relevant and updated consistently so they showed up at the top of results in multiple organic searches.

How You Can Emulate Their Success:  Take time to make sure your content is consistent with what words you want to appear in search engines.  The words you choose affect the visibility of your website in search engines and need to be decided based on your target audience. Meta tags play a major role in this process so it’s important to focus your SEO Strategy around these keywords.

SOCIAL MEDIA: Route 44 Toyota

Why They Won: Route 44 Toyota’s Social Media  had the most engagement, subscribers, fans and interactions with these fans as well as followers. Their content was unique, engaging and professional.

How You Can Emulate Their Success: Do not just make your dealership’s site about just YOUR dealership. Be sure to post relevant stores, industry news, and local activities and events in your community. It’s important to see Social Media as a tool to interact with your customers and potential customers - not just an advertisement platform.

MYSTERY SHOP: Westboro Toyota

Why They Won: This dealership was awarded best Mystery Shop Calls based on good phone etiquette displayed by the coordinators, including greeting and closing and overall, exceeding the needs of the caller.

How You Can Emulate Their Success: It’s important to start with a set guide for how to take and make phone calls. Having a process in place and training your team accordingly ensures that all the right information is gathered, that the customer is heard, and that ultimately, their expectations are met. Starting this way makes it easier to sell the appointment and ultimately, the vehicle.

ONLINE REPUTATION: Berlin City Toyota

Why They Won: Berlin City Toyota had an incredible amount of reviews, was rating highly on all the most popular review sites, and had an appropriate level of engagement with customers who left reviews.

How You Can Emulate Their Success: With everyone able to quickly search for customer reviews, you need to make an effort to have positive reviews online at their fingertips. Be sure to thank anyone that leaves a review and make sure to always be conscious when representing your dealership online, so when engaging negative reviews, but be respectful and courteous.

RESPONSE AUDIT: Toyota of Watertown

Why They Won: The Response Audit award was received based on having the right content with the fastest responses about vehicle availability, test drive and more. They went above and beyond to not only provide information but great customer service.

How to Emulate Their Success: Always remain educated about information at your dealership. At any given time you should be able to provide information about vehicles in stock or that you can access. Having a plan in place for handling responses is important, so training is imperative to guarantee great customer satisfaction.

WEBSITE SCOPE: Irwin Toyota

Why They Won: Irwin Toyota received the Website Scope Award because they had a fantastic overall site. Their landing page had a solid call to action, testimonials from previous customers and easily linked to their inventory, specials and financing pages. Their pages were filled with relevant content, they had no broken links or error pages and the organization of the site made it easy to navigate and get in touch with a sales associate.

How You Can Emulate Their Success: When creating your website make sure you have a clear vision. Make sure all the information displayed about inventory, incentives and calls to action are all clear. Try to think of your site from a customer perspective and keep your content fresh and engaging. Try adding a blog, photos, videos and other multi-media aspects to liven up the site.

CREDIT MINER APPLICATION: Bernardi Toyota and Toyota of Braintree

Why They Won:  These two dealerships tied for Credit Miner Application because both dealerships had great credit applications that were easy to fill out and both had a quick response time.

How You Can Emulate Their Success: It is important to make credit applications easy and simple. Ask enough information but not too much that you turn them off. And make sure they know how important they are to you by responding quickly.

THE PINNACLE AWARD: Toyota of Braintree

Why They Won: Toyota of Braintree scored highly in all of the 7 KPIs with makes them our Pinnacle Award Winner! They combined superior customer service skills with a high online reputation, a great SEO strategy, ease of navigation on their site and were overall very successful in all areas assessed.

How You Can Emulate Their Success: Make sure your dealership has an exceptional website, appears well in search engines, has a call to action and above all make sure you always provide excellent customer service. It seems overwhelming now, but start by improving one area at a time and you’ll start exceeding not only your customers’ expectations, but your own.

We want to congratulate all of the dealers that were highlighted. It was such an honor to acknowledge dealerships in the industry who are succeeding. It’s important to realize this could be you; you could be any of these dealerships! This is your time, learn and excel today! We hope to see you at the next IS20G 7 in New York. Don’t forget: the first 20 dealerships to register for the event in New York will be included in the next Composite. Don’t miss your chance to be part of something amazing!

Visit www.internetsales20group.com for more information about the upcoming event.

There is complexity in SEO. Learn what you have to do to drive valuable visitors to your website. There is an art and science. Good and relevant content is HUGE but what else does it take?  Remarkable content needs to gain engagement, how do you do both? Find out more with a video tutorial.

Many people understand that it is important to share content on the web, but do not understand the guidelines and importance of Search Engine Optimization value. Any content that is syndicated should be sourced, relevant and add value to your readers. For example if you visit a bicycle site and it has reviews about the bicycles, that is relevant and good for key word targeting for SEO purposes. Learn more about this topic from the video below and become your own webmaster! 

Many people think it's impossible to be successful in the automotive world, but I have seen so many automotive professionals that have had tremendous levels of success. Extraordinary possibilities exist in our industry, and I want to share with you the tools and strategies that will make you more successful than you ever imagined.

At the Internet Sales 20 Group 6 Workshop in Boston this week, Sean V. Bradley, CSP, CEO of Dealer Synergy, unveiled a motivational video his team created that is sure to get you thinking about your future. Success is possible in the auto industry if you know how to work hard, use your resources and stay ahead of the game.

Sean’s been in the industry for over 15 years and has perfected the strategies you need to be successful. Over the years, he has developed tools and services that you can take advantage of in order to achieve success and inspire greatness.

Dealer Synergy: Dealer Synergy is an Award Winning Training, Consulting and Digital Marketing firm that has built the most profitable Internet Sales and Business Development departments for automotive dealerships across the United States. Armed with a training team of automotive professionals with firsthand knowledge and experience in the dealership world, as well as a top of the line technology department consisting of graphic designers, video production professionals, sound engineers and animators, digital marketing professionals and content writers, Dealer Synergy is uniquely equipped to assist your dealership with the most up-to-date, technologically advanced, training and digital marketing tools.

Bradley on Demand: Bradley On Demand is the most advanced platform for sales training, strategies and professional development. The curriculum is designed with a dual approach that focuses on personal and financial success. When your team succeeds your dealership’s bottom line increases. With this tool you will sell more cars, make more money and enhance the quality of your life.

Money Mind Mapp (MMMapp): Targeted towards Automotive Sales Professional, BDC Rep and Internet Coordinators, this desktop and mobile app was developed to help automotive professionals create and achieve their financial goals. Whether they are tracking their personal finances or managing an entire dealership, the Money Mind Mapp is uniquely designed to identify your wants and needs, create action plans, and track your success. The app works with you, making sure you meet your goals. You will never achieve success by simply stating what you want to accomplish. In order to be successful, you need to actually MAP out your plan and follow it exactly. Everyone can use a little help staying accountable. Money Mind Mapp does just that!

Sean V. Bradley, CSP has the key to success. Contact him to unlock your potential!

Call his cell at 267-319-6776 or send him an email at seanb@dealersynergy.com

Many people have the common thought that if they are not good at writing they are good at math and vice versa. While this is not a fact, it is said quite often. However, what people who think this fail to realize is math and their big social media marketing campaigns are related. If you are a business on a larger scale, this especially applies.

The proper way to use economics in social media is to identify which specific posts or investments are resulting in the greatest number of engagement. You can figure out how to reach the greatest number of people in doing so. By knowing which activities increase results you will know how much money you need to spend or how many posts or words you need in a post to reach the amount of people you want in your target audience. Instead of guessing how you can receive more social shares, calculate it. If you are marketing and seeing results you are using math. If you are not, you need to start applying it to your social media marketing efforts today.

For more information, check out the original article here.

In the event that you somehow did not know, the Internet Sales 20 Group is an interactive workshop in the automotive industry that,is specifically designed to gather the most elite professionals in the industry. You won’t want to miss out on this three day workshop of training, instruction and enthusiasm.

 General Manager of Dealer Synergy Joe Cala, will be speaking at the Internet Sales 20 Group in Boston, MA September 22nd-24th. His workshop is titled, “the difference between information and transformation." In the automotive industry, there are handfuls of resources, from conferences, social sites, websites, and education training, to on demand training and more. Joe Cala’s workshop explains that if these resources are not properly put to use, then all we will ever have is information.

 Joe Cala will be discussing proper execution and application of training and education in order to start your transformation process. He assures that you will walk away from Internet Sales 20 Group full of new and useful information, and he will provide you with a proven formula to ensure that you can properly apply all the things you’ve learned and begin to transform.  Don’t miss your chance to begin your transformation! Register today.

The Internet Sales 20 Group has changed the way dealers look at workshops. The workshop emphasizes Internet Sales because it’s a very important area of the industry. By participating in the 2014 Internet Sales 20 Group interactive workshop, you will learn how to strategize what you’ve learned in order to see better results. You will see a positive difference in the way you sell cars, and the money you make. The knowledge and motivation you gain from the workshop will only continue to grow after the workshop ends.

During the workshop, you will meet, and network with automotive professionals from across the country. Along with the specially designed curriculum, you will listen to twenty-five speakers and experts, who will teach you about the steps they took to successfully make money.  Not only will they tell you what to do, they will tell you why you should do it. After the workshop, moderators will personally contact you to ensure that you are acquiring success from the event, making this event unlike any other in the Automotive Industry.

Internet Sales 20 Group is not just a 3-day workshop, it is handing you the keys to automotive success and allowing you to obtain multiple resources at the same time!