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There are many dealers who have strong criticisms regarding Edmunds.com, but regardless of whether you consider Edmunds an asset or a liability to the retail auto industry there is little debate about their unique position within the vehicle buying process for many millions of automotive consumers...

The stark reality for car dealers seeking greater understanding of how car buyers shop online in 2013 is that Edmunds.com has the ability to paint a vivid portrait of today’s online car shopper... Which includes 9 out of 10 new and used vehicle buyers!

About 18 million visitors use the Edmunds.com site every month to shop for their next new or used car, and this gives the Edmunds team an unparalleled insight into the car buyer's research and shopping process.  For as many years as I can remember, Edmunds has used the online automotive consumer activity to generate extensive research data and analysis to drive the sort of car buying insights that would establish itself as one of the more valuable resources for car companies and dealers to better understand car shopping and the way buyers use automotive information.  Historically, Edmunds has made the analysis and insights available to their business partners and to the public through academic inquiries and media requests.  However, Edmunds has not previously assembled together the complete volume of current time period data and the analysis and insights gleaned in one coherent piece.

By publishing and making available the 2013 Edmunds.com Car Shopping Trends Report, they have provided the auto industry and especially dealers and automotive marketers with a true gem of a document.  The report which ADM Professional Community members can download using the link at the bottom of this blog post, shows the results of extensive data mining within the Edmunds.com’s extensive database to reveal the most relevant car shopping and purchasing trends in America today.  These trends offer direct clues toward ways that the automotive industry can move forward by empowering a more engaging car shopping experience.

 
Throughout the 2013 Edmunds.com Car Shopping Trends Report, you’ll also find references to a 2011 survey conducted by "Added Value" on behalf of Edmunds.com that asked 2,476 online car shoppers representing the U.S. car shopper population to describe their expectations for their next car purchase.  Edmunds correlated these responses to real-world buying data to see if shopper expectations match reality. In preparing their analysis and conclusions, the Edmunds market research team found many striking consistencies between the two sets of market research data. These surprisingly strong correlations between the two reports suggest that car shoppers have a strong sense of the automotive marketplace and that they know how to set reasonable expectations around price, availability and product performance.

By evaluating this wealth of data provided by the Edmunds team, you will find a story about car shoppers that is often surprising and counter-intuitive to many dealers and automotive professionals.  While at other times, the Edmunds data reinforces critical theories held by car dealers, automotive sales professionals and throughout the auto industry. Some of the key findings in the 2013 Edmunds.com Car Shopping Trends Report include:

• Two out of every three car shoppers consider themselves highly engaged in the car shopping process, and they turn to a variety of information to help them decide on a new or used car. Time spent on Edmunds.com is up 2 percent from 2011 to 2012. And the most-viewed elements by new car shoppers on Edmunds.com are reviews, pricing information and photos. 
   
• Mobile access is becoming a powerful tool for car buyers. Traffic to Edmunds.com’s mobile site spikes on the weekends – and especially on Saturdays – when the bulk of car buying takes place. 
   
• Shoppers are very good at anticipating how much they’ll pay for a new car. New car shoppers told us in 2011 that they plan to spend $30,500, on average, for their next vehicle. In fact the average transaction price for a new car the following year was $30,803.
   
• The average age of a new car buyer is about four years older than the average age of a used car buyer.  
  
  
• Shoppers are turning to leases now more than ever. And the difference between the average monthly lease payment ($433) and the average monthly finance payment ($468) is greater than at any time since Edmunds.com started keeping records.  
  
  
• About 44 percent of all trade-in vehicles last year went toward a new car by the same brand, which is consistent with our 2011 survey that found that 49 percent of shoppers say they “plan to stick with a brand that has worked in the past.” 
   
• Luxury car owners and shoppers are buying and considering more nonluxury cars. The trend speaks to the improved quality of non-luxury vehicles.  
  
  
• Many shoppers say they want just the basics in a new car, but emotions can drive buyers to add options. New car buyers are willing to spend an average of $2,200 – or about seven percent – above base model and trim prices to add more options on their cars. 

The Edmunds.com’s 2013 Car Shopping Trends Report is intended to be a free resource for ADM Professional Community members who are interested in creating a better car buying experience. This is just the first in a series of reports that the Edmunds Research team hopes will shed more light on car shopping behavior.  The team intends these findings to open up a dialogue which will contribute to the ongoing improvements within the automotive retail industry. They also want to encourage ADM Professional Community members to contact Edmunds at any time to discuss more ways that Edmunds.com can help you better understand today’s car shopper.

Here is a link to download a PDF version of the Edmunds.com’s 2013 Car Shopping Trends Report: http://static.ed.edmunds-media.com/unversioned/img/industry-center/... 

Edmunds Points of Contact

For Dealer Inquiries: 855-EDMUNDS
For Press Inquiries: 310-309-4900

Source: http://www.edmunds.com/industry-center/car-shopping-trends/ 

Edmunds Annual New Vehicle Sales Forecast for 2013 and Historical Actual Sales:

SOURCE : http://www.automotivedigitalmarketing.com/profiles/blog/show?id=1970539%3ABlogPost%3A484715&xgs=1&xg_source=msg_share_post

http://www.internetsales20group.com

Ralph Paglia, Sean V. Bradley, Jim Ziegler & Karen Bradley At The Internet Sales 20 Group VIP Party

http://www.automotivedigitaltraining.com

Dealer Synergy & Automotive Digital Training are in sunny Orlando this weekend for NADA! Stop by Booth #4179 and say hello! We will be unveiling the Automotive Industry's MOST Comprehensive and Powerful "Video On Demand" Training, Tracking, Testing & Certification Software.

You'll be able to talk one-on-one with Super Star Trainers / Experts such as 

Sean V Bradley, Karen Bradley, James A. Ziegler, Peter Martin, Danny Alkassmi, Craig Lockerd and much more!

Here's our booth!

Inside a LIVE Internet Sales 20 Group - " Internet / Phone Sales Process" - Automotive Sales Training - Expert Panel from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

The automotive sales industry is off to a busy start this year. Last week, Jim Ziegler's Internet Battle Plan took place in Atlanta. To nobody's surprise,  it was a huge success with the likes of Jim Ziegler, Sean V. Bradley, Peter Martin, Paul Potratz, Cory Mosley, and many more showcasing their intelligence and experience.

"So, when's the next event?" "Later in the year?" Think again.

In just a few weeks, this year's NADA convention will be kicking off in Orlando, FL. If you're planning on attending, be sure to visit Booth #4179 to see Sean V. Bradley, Jim Ziegler, Peter Martin, Danny Alkassmi, and Ralph Paglia introduce Automotive Digital Training!

Following up NADA is none other than the Internet Sales 20 Group. (#is20g on Twitter :) ) The Internet Sales 20 Group, fresh off of its success in Chicago last October, will be taking place in Dallas, TX: March 19-21st.    Moderating the Internet Sales 20 Group: Sean V. Bradley, Karen Bradley, as well as Peter Martin, President of Cactus Sky. 

From Phone Sales to CRM Processes to Social Media Best Practices and E-mail Marketing, the level of content and knowledge that you will take away from this workshop is unlike any other event in the world. The Internet Sales 20 Group boasts an all-star lineup of Speakers, Expert Panelists, and Presenters, with over a hundred years of total combined automotive experience! On any given day, you will see presentations from Sean V. Bradley, Karen Bradley, Ralph Paglia, Peter Martin, J.D. Rucker, Jim Ziegler, and many more. You will also walk away with our workshop materials, which includes a professionally designed, content-driven workbook with plenty of resources and insight.

Hope to see you there!! http://internetsales20group.com/

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.

It was during a discussion on ADM where the venerable Ralph Paglia brought up a great point. In regards to an article about using your website as the content hub for both search and social, Paglia posted a comment pointing out that not all web platforms, particularly those in the automotive industry, give users the ability to post content as easily as they can on Wordpress, Tumblr, Ning, or any of the other platforms specifically designed as content management systems. Many automotive websites (and business websites in general) trap users with content restrictions. This has been an annoyance for years. Going into 2013, it will be a major drawback.

Content Has Been The Key Forever, But...

This isn't anything new. Content marketing has been a component of search engine optimization, social media marketing, affiliate marketing, and just about every strategy that relies on driving traffic from one source to another. The difference now is that it's going beyond the status of being a "component" and becoming the heart and soul of these various types of marketing techniques.

SEO for years has been a function of appropriate keyword-rich content, keyword-rich title tags, and powerful inbound links with keyword-rich title tags. There was a time when you could have next to zero content on your website and still rank well for challenging terms. Those days are behind us. With the Penguin update in April and the Panda update last year, Google forced search marketers to shoot for quality, to draw in the links based upon organic prominence. For this reason, content truly has become "king" even though it was really just a queen or a jack in the recent past.

Social media marketing can always relied on content as the driving force, but one could easily center the content on the social sites and still benefit from it. This strategy is still in play, particularly for big brands, but smaller or localized businesses (such as car dealers) should rework their social strategies to include the content that appears on their website.

The reality of the trends is this: content marketing was a part of larger marketing strategies before. Now, those other marketing strategies are easier to manage if you make the content aspect the central activity that bleeds over into search and social. It's a paradigm shift in many ways and is the reason why changes should be coming for many websites in the coming year. Some would argue that they shouldn't even wait for 2013, that now is the time to act. I tend to agree.

Post It or Move Along

There's an episode of Seinfeld where Cosmo Kramer starts receiving phone calls at his home from people wanting to get movie times. He tries to become Movie Phone. Unfortunately, he runs into some roadblocks.

Embedding is disabled, but watch it anyway.

This is sort of what's happening for many business website providers, particularly in automotive. "Why don't you just tell me what content you want on your website?"

They (dealer website providers) don't offer the tools that allow users to log in, post a piece of content, and make it live immediately. For some, you have to send them the HTML itself. Others tell you to email them the words and pictures and they'll post it for you. Some let you build a page, but won't allow it to go live until you call them.

Call them? Really?

To be able to perform the basic marketing techniques required for success in 2013, you must be able to post your content how you want it and when you want it without constraints. You must have the ability to put the right social media buttons on your content; that doesn't mean a blue "F" in a small box that links to your Facebook page. You need true share buttons. Social signals are becoming the most important tool in both search and social marketing. If your website platform breaks the codes, you need to make a change.

If you are unable to post content easily without putting a ticket into tech support, you will fall behind your competitors. If you cannot make your websites socially engaging, you will fall behind your competitors. People are really starting to "get it" when it comes to content marketing. Some of these people want to succeed over you. Will you let that happen?

http://www.internetsales20group.com

Ralph Paglia & Sean V. Bradley Discuss The Internet Sales 20 Group In Dallas, Texas March 19th - 21st 2013

Ralph Paglia Posted This on ADM and rather than build a separate post, I wanted to create a "Hybrid Post"... Share my thoughts as well as his thoughts and some of the ADM community's thoughts...

My heart goes out to his family and friends for their personal loss. To lose a loved one is a terrible thing. He was an icon, yes but he was a Husband, a Father, a Friend etc... first. 

I personally never had the honor of meeting Zig but I, like most of us in this industry was very influenced by him. I have read his books, studied his philosophy, watched videos of him and was completely enthralled in all that I was able to absorb! It is crazy how people influence other people. I remember reading a Zig Ziglar book when I was first started selling cars on the showroom floor 14 years ago! I remember being so excited to get to the next chapter because his information was so awesome! 

There are little things that I do to this very day that I got from reading a Zig Ziglar book. For example something simple with negotiating I learned from Zig was that in ANY transaction (And I mean ANY). Simply asking "Is that the best you can do...?" to the person trying to sell you something and then waiting for them to respond IS AWESOME! You have to ask it VERY non hostile or aggressive. Almost, "tossing" the question out there...  For example: If you were about to buy something from 9almost ANY sals person),  and they quote you the price. Just pause for a second, take in the price you have just been quoted and then ask them gently... "Is that the best you can do...? People, you will be SHOCKED at the responses you get LOL! I know I was :) People, almost fall over themselves changing it up, cutting their own prices, saying things like... "well, maybe I can do this or maybe I can get you that" :) 

Bottom line, I can go on and on about some of the brilliant strategies and philosophies of Mr. Zig Ziglar! 

Here is what I will say people "Cherish every second of life", it is gone in an instant. Be cognizant of who and what you are. 

Let me tell you what the BIGGEST "thing" I got from Zig Ziglar... His life as a whole, his legacy, his impact on the world, his influence. That is what is truly awe inspiring! 

It is surreal this last year. Zig Ziglar just passed away, recently Dr. Stephen Covey passed away and a close friend of mine (and a friend to a lot of you all) Karry Moore, Co-Founder of Car-Mercial. So, what have I taken from all of this? Well it is a sobering reality that life is a precious gift as is time and we have NO IDEA how much of it we will have. So, what is our purpose? Or what should our purpose really be while we are here for a short stint? 

PLEASE watch this quick video from FranklinCovey, The "80th Birthday"

Wow! Dr. Stephen Covey nailed it with this video! This reminds me of Zig Ziglar. This is what I one day aspire to. I am ONLY 36 years old and I have a long way to go but I am inspired to inspire others. 

Thank You Zig, you have been an inspiration to me on my journey teaching others-

Here is Ralph's Post:

ZIG FANS... HERE IS The ZIG ZIGLAR OFFICIAL COVER PHOTO. If you are a fan feel free to USE THIS AS YOUR COVER PHOTO in honor & memory of Zig. 

Our Friend, Mentor to Millions and Master Motivator Zig Ziglar passed peacefully from this world this morning. Angels are rejoicing and he is now speaking with Jesus. Please leave your favorite Zig Story or message to family at www.facebook.com/ZigZiglar

Zig Ziglar passed from this world today after a short bout with pneumonia. Though his time on earth has ended, he is speaking with Jesus now in his heavenly home. The angels in heaven are rejoicing and his family is celebrating a life well lived. 

Failing is part of life. Failure is proof that you are trying. Each time you are unsuccessful in something, the next time you try will be better as long as you learn from your failure. Be diligent and persistent. When you fail, seek out the areas for change. Get up and try it a little different. That is how we learn. That is how we grow. That is how we find success.

2012http://www.autocon2012.com/cactussky/

Dealer Synergy & Cactus Sky Communications Create Scholarship Program For AutoCon 2012

 

 

AUDUBON, N.J., Aug. 22, 2012 /PRNewswire/ -- Dealer Synergy & Cactus Sky Communications have partnered with AutoCon to provide 50 Scholarships to dealership personnel so that they can attend the upcoming AutoConNational Training Event.  AutoCon's goal is to provide dealerships with Digital Marketing Training, and they have assembled some of the industry's top experts for this event.

Dealer Synergy and Cactus Sky will provide 50 Scholarships covering the Registration Fee for the event of $895 for a total of $44,750 in Scholarships.  The goal of the Scholarship is to provide an opportunity for a dealership staff member that normally would not be able to attend the event to receive this valuable training.

With over 30% of vehicle sales coming from the Internet, Dealer Synergy and Cactus Sky recognize the need for ongoing training for all the members of the Internet Team, and these scholarships will allow more training and growth in the retail automotive industry.

Sean V. Bradley and Peter Martin decided that one of the best ways to demonstrate their commitment to the betterment of the industry was to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2012.

Automotive Media Partners, LLC and First Class Educators are proud to announce the creation of a scholarship program sponsored by Dealer Synergy & Cactus Sky for the full AutoCon conference registration fee.

Dealer Synergy & Cactus Sky's sponsorship program will provide 50 fully funded AutoCon Registration Scholarships. Fifty automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the AutoConnections Conference and Exposition. The recipients only have to cover their out of pocket expenses for travel, meals.

Individuals that are interested in applying for a scholarship to the 2012 AutoCon Conference need to go to www.autocon2012.com/CactusSky/ and fill out the quick application.

For more information on Dealer Synergy, please visit http://www.dealersynergy.com

For more information of Cactus Sky, please visit www.cactussky.com

For more information on Automotive Internet Sales, please visit www.automotiveinternetsales.com

Contact is Sean V. Bradley - You can reach him at 267-319-6776

PR Newswire (http://s.tt/1lrug)