Make Money Mondays with Sean V. Bradley - Special Edition - Anthony Alagona - "Accountability"
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.
- Find out why this happens
- Learn techniques to avoid it
- Get an Excel doc from Paul to track lead leakage
http://www.automotivedigitaltraining.com - 856-546-2440
Welcome to Women Wednesdays!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites
– like Google, Yelp, Dealer Rater, Women-Drivers.com etc. On our site, we have some dealers with great overall scores, but they haven’t had a single review in months. That sends mixed signals and red flags to customers.
Think about it...having an exceptional score has a lot less credibility to your prospects if there is a huge gap in time with the reviews last posted. It certainly is an indicator that something has changed and could even be detrimental to your business!
Did You Know?
67% of women say they are less likely to purchase a product they were considering after reading negative online reviews – and old reviews can have the same effect.
Here are 15 Best Practices to put in place with Women and Your Reputation, Click here to read.
Want to Sell More Cars and Distinguish your Dealership to Women? Click here to learn more.
Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here to download.
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Make Money Mondays with Sean V. Bradley - "Change" - Automotive Sales - Car Sales
How to ACTUALLY Make Money in Car Sales (Webinar) - Sean V. Bradley
Welcome to Women’s Wednesday. When women perceive they are not treated the way they expect at car dealerships, 65% leave and do not return. That’s a lot of business walking out the door and buying down the street. What can your dealership do to turn more browsers into buyers? We compile a lot of data from dealer reviews, and below are the top three reasons women buy from the dealership they do.
1.Treatment by Sales Person
How well women are treated is the single most influential factor when it comes to buying from a dealership. Women typically evaluate cars on the same grounds as men like price, mileage, design and safety features. However, the deciding factor of whether to close a car deal is greatly dependent on her interaction with the sales advisor.
Treating her with respect is paramount. Show her that you are glad she’s come into your store, acknowledge her presence, put the smart phone away, and listening to her questions are all part of a winning formula. All this may not matter quite as much to men, but it is highly effective in selling to women car buyers. These little things go the distance in winning a customer for a long-time, maybe even a life-time.
2.Best Price or Deal
The second reason women buy from a dealership is the price of the car. Women prefer to buy from dealerships that understand their needs and budget and don’t try to push them into buying cars that exceed their budget.
3.Car Dealer’s Reputation
The car dealership’s reputation really matters – especially to women – as they are more apt to research and use car dealer review sites than men. They want to make an informed decision where they shop so they don’t waste time and have no regrets.
Did You Know?
Women are 3 times more likely to leave a review – and, a higher scoring review – than men. So, be sure to ask for reviews from your female customers! If you want to be the go-to-dealer in town, deliver the ultimate car buying experience to every woman who walks in your store.
For more on this topic, click here.
Women are the fastest growing segment of buyers. Market to them before they walk into your store by showing your transparency with your Certified Women Friendly logo.
Sign up and learn more here.
Ps - Did you get your free copy of the 2014 Women’s Car Buying Report? Click here.
Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.
In the Oscar nominated film “Gravity,” Sandra Bullock played the lead role while George Clooney played the supporting role. According to an article in the New York Times, Ms. Bullock occupied almost 87 percent of the film’s running time and was the life of the film. This was an industry first and did not go unnoticed.
Women taking over lead roles is a step towards breaking the “stereotype” and reducing the gender gap. Just like the film industry, the auto industry landscape is also experiencing significant shifts where women are becoming the fastest growing car-buying segment.
Analysis on Professional Women at Dealerships
There remains a tremendous and visible gap in the number of women working in dealerships compared to the number of female buyers. The percentage of women working at dealerships is between 18 percent and 20 percent, while women represent over half of all purchasers.
Yet, many of the women are largely working behind the scenes at car dealerships in business development roles, service, social media, advertising, Internet and office administration. Women in sales roles are fewer in number.
The era when men sold cars to men is over. Today is the genesis of a diverse customer base. How can the needs of these buyers be met, and exceeded?
It’s Time to Mentor & Develop Women Leaders at Car Dealers
Who would have thought that male actors like Clooney would be playing a supporting role while the actress would be the lead? Just like this gender gap is being bridged in film, now is the perfect time for dealerships to implement the same strategy and groom women to be take on leadership roles.
According to CNW Research, of the 17,540 new-car dealers just under 3 percent are women-owned — a significant, grossly disproportionate under-representation.
By having women in leadership and executive positions at car dealerships, it will open up options for buyers to have more choice. In 2010, CNW Research found that when asked, 47 percent of women car shoppers would prefer to do business with women dealers — a huge upside for female-run businesses.
This leads to the bold question: Who will take on recruiting, training and developing women to become GSM’s, board members and dealer principals?
"How to ACTUALLY Make Money in Car Sales" - FREE Webinar - Sign Up Now!
Wednesday March 19, 2014, 12:00pm Eastern Time
Sell more cars, more often, with this step-by-step Mind Map Projection.
All automotive professionals aspire to selling 30 units a month, but not everyone achieves this. In order to sell 30 cars a month, you need to do more than wish for it. You have to create a plan, prepare, and strategize and then execute it appropriately. In this webinar, Sean Bradley will teach you exactly what you need to do in order to sell 30 units a month. With step-by-step processes, you will learn how to accurately project how many phone-ups, walk-ins, be-backs, and internet-ups you'll need to connect with in any given day, week, and month to set you up for 30-car success.
In this webinar, you will not be learning sales gimmicks. You will not be learning tricks, and you will not be sold a product. This straight-forward, no-nonsense webinar will give you the exact steps you need to take in order to sell 30 cars in a month.
Sean V. Bradley
Sean V. Bradley
Founder & CEO,
Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director. Furthermore, Sean is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Sean is also the creator the Internet Sales 20 Group, an intensive 3-day workshop that is designed for executive management of dealerships. Sign up at www.internetsales20group.com.
Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:
While women influence over 80% of all car purchases, they actually bought 27 million vehicles last year – most at car dealerships. That is almost 75,000 cars a day! How about at your store? Are you optimizing sales to this powerful buying group?
Did you know?
Women visit 2 dealerships prior to buying a car. When women leave dealerships and don’t buy, 2 out of 3 do NOT return! Ouch -- better ask the right questions and treat her exceptionally the first time. Chances are, there is no second chance. The number one reason women report they did not return is, “I didn’t like the way I was treated.”
How well a women is treated is the most significant and important factor for her staying at, staying engaged, and buying from your dealership. Price is secondary! Stay tuned for the more including the top 5 reasons women buy from their sales advisors. Again, it is NOT price!
Women are the fastest growing segment of buyers. Market to them before they walk into your store by showing your transparency with your Certified Women Friendly logo. Sign up here to learn more.
Ps - Did you get your copy of the 2014 Women’s Car Buying Report? Click here
CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities
SAN JOSE, CA--(Marketwired - Mar 3, 2014) - The auto industry ecosystem should do more to leverage social media as a platform for drivingbusiness leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their preferences and purchase intent, according to the report, which is entitled "Turning Social Feeds Into Business Leads."
Developed in partnership with hoojook, Inc. -- a Silicon Valley social media intelligence company focused on the auto sector -- the new report finds auto industry marketers are in various stages of adopting social marketing strategies and practices. Most see social as a potentially powerful medium for understanding and engaging consumers, but they are early in the development of marketing and business metrics, as well as processes that integrate social media data more effectively in the sales funnel.
"Social represents an important marketing frontier for the automotive industry," said Donovan Neale-May, Executive Director of the CMO Council. "Senior marketers recognize its capacity to deliver actionable, real-time insights that can help drive overall marketing effectiveness. They also see its value as a dynamic channel for influencing brand preference and purchase. Now they need to take the next step by integrating social more directly into the sales funnel and using it as a new platform for delivering qualified leads."
There is plenty of evidence demonstrating the potential of social as a marketing channel across manufacturing brands, dealerships and aftermarket products and services. For example:
- Thirty-eight (38) percent of consumers say they will consult social media in making their next car purchase.1
- Twenty-three (23) percent of car buyers say they use social media to communicate their purchase experience.1
- Eighty-four (84) percent of automotive shoppers are on Facebook, and 24 percent of them have used Facebook as a resource for making their vehicle purchases.1
- Forty (40) percent of new car purchases over the next 10 years will be made by millennials.2
- Ninety-four (94) percent of millennial car buyers gather information online.3
- Clicks on Facebook auto ads climbed from 16 percent to 39 percent between October 2012 and April 2013.1
Based on interviews with senior marketers and executives from auto manufacturers, dealer networks, aftermarket service providers and B2B automotive solutions companies such as Autonation, Costco Auto Program, Nissan, Cadillac, Car MD, KIA, Aspen Marketing Services, Express Oil Change, Mazda, Snap-on, Dealertrack and DME Automotive, the report finds that senior marketers are highly interested in developing and using new systems and processes to leverage social more effectively for lead acquisition and acceleration. However, most say they are only in the very early stages of the process and often express caution about possible brand reputation issues when overtly marketing to individuals on social.
Nonetheless, the report argues that the use of social in combination with natural language processing and big data analytics, along with social's ability to deliver meaningful content and commentary in context, has the potential to make it a highly effective medium for identifying, segmenting and engaging consumers based on preferences and where they are in the purchase cycle.
"The technology now exists to process and analyze social streams -- not only to understand broader consumer attitudes and reputational issues, but also to identify, segment and profile individual consumers based on where they are in the purchase cycle, their preferences and needs, and even psychographic characteristics that influence how they want to engage with brands and service providers," said Shauli Chaudhuri, CEO of hoojook. "Consumers are using social media to find product recommendations, access dealer reviews, voice complaints, display preference, consider peer opinions, capitalize on coupon offers, and engage in ongoing dialogues with their favorite automotive brands. We believe the auto industry will benefit greatly from data-driven analytics to identify potential customers and social content delivery systems that bring automotive OEMs, dealers, aftermarket service providers and other members of the ecosystem closer to the consumers who are looking to make purchases."
The full strategic report is available for download today and features valuable insights, including:
- Campaigns focused on cars generate much higher consumer engagement and interest than other social media initiatives, such as charitable causes.
- Reputation management is seen as potentially the most critical aspect of social marketing, with consumer-generated content and commentary having a huge influence on purchasing decisions.
- Marketers view social as most effective when integrated with other channels and marketing approaches; many view social analytics as an invaluable source of insight for other digital and offline marketing efforts.
- Facebook is widely regarded as the most powerful social channel for automotive, but marketers say other channels can be more effective, depending on the need and strategy.
To download the report, please visit http://www.cmocouncil.org/r/social-feeds-into-business-leads
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Note: this page contains paid content.
Please, subscribe to get an access.