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3 Minute Book - Part 1

You should let your imagination go wild with a Vision Board, and place pictures of all the things you want. You should include pictures of how you want your life to be. Make sure you put the Vision Board in a place where you see it and look at it every day. Feel the feelings of having those things now. As you receive, and feel gratitude for receiving, you can remove pictures and add new ones. This is a wonderful way to introduce children to the law of attraction.

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Rapport and Influence - Equal Partners

Rapport is a topic that is often discussed in the automotive industry. According to Wikipedia, rapport occurs when two or more people feel that they are in sync or on the same wavelength because they feel similar or relate well to each other. The questions are "How do you really build rapport with someone on the phone?" and "Does rapport really matter?" People are more receptive to people like themselves. To build rapport on the phone, make sure you take the correct approach. Before you ever pick up the phone, you must be confident in yourself, your dealership, and in your products. Notice, I said confident...not cocky. You never want to talk down to your customers. Have a tone in your voice that makes them feel comfortable and welcome. Your customers should get a feeling of chatting with an old friend. Find common ground, if possible. The more comfortable they are with you, the more they will listen and trust you. Many trainers will teach you to mirror your customer. Mirroring someone is easy in person. On the phone, you can mirror the customer's enthusiasm, urgency, and tone. You wouldn't expect to have the same conversation with one customer who is "all business" and with one who is very laid back. The tone of the conversation is different, but it should still be a conversation. We aren't robots. This is not an automated service. They want to speak WITH another human being. To answer the other question, ABSOLUTELY! If you can build rapport with someone, they are more likely to set an appointment, show for the appointment, and work with the sales team. The better your rapport, the more influence you have. Would you rather deal with someone you have no connection to or someone who feels like a friend? Most people, both at a dealership and in life, would rather go to their "connections" than to total strangers. If you build rapport with a customer, you get beyond the stranger category. Your customers are more easily swayed or influenced by someone they are connected to than Joe Smoe who works down the street. Just make sure your influence is positive. You can just as easily send them running if you build the wrong kind of rapport. When you ask questions, give them the respect of listening to their responses. Identify their concerns, wants, and needs. If they have concerns, explain the answers. Dealing with customers is building relationships. But like everything else, building rapport and relationships is a skill. It must be practiced to be perfected. Find out what works for you. Once you start working at it, building rapport will become "just the way you do it" and it will seem effortless.

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Inside a LIVE Internet Sales 20 Group - Reviewing Benchmark Composites - Sean V. Bradley - Automotive Sales from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

Inside a LIVE Internet Sales 20 Group - Reviewing Benchmark Composites - Automotive Internet Sales

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In the automotive industry, there is a lot of emphasis put on price. In society, we often hear the word value. These two words seem to be interchangeable. Are they really? I don't think so. Most of us have paid a price for something that had a value higher or lower than what we paid. Some of the things in our lives that we value the most didn't have a price and we wouldn't sell for any price...such as our families, our memories, and our time. When speaking to customers who are focusing on price, try to build the value of the vehicles instead of giving a price. The value of a vehicle is about more than the money. If you investigate correctly and actually listen to the customer's responses, you should be able to find the perfect vehicle for their needs. The value is in how they will use it, how it will make their life better, and how much enjoyment they will receive from it. The price is just dollars and cents. Don't get me wrong...money has a big impact on people. There aren't many people who have money to burn. But if you can show them how the value is more than the price, it seems that they are getting a better deal. Let's face it. Only about 20% of customers are truly price motivated. Building value for them is much more effective than focusing on price.

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Solution Components:

CarClips: State-of-the-Art in used car videos: 

  • Professionally produced – not stitched
  • Custom recorded voice-over
  • Live intros and outros, custom dealer graphics and messaging
  • TV commercial quality production – cable ready

 

 

Hosted on a Custom YouTube Channel.

 

 

 

 

 

 

 

Video Promotion Landing Pages drive buyers to the showroom floor.

Custom designed Craigslist Ads Drive Click-Throughs to Video Promotion Landing Page.

RESULTS: 

•80 ads rotated on Craigslist every 48 hours
•300+ CL views / day
•50+ click-throughs / day to video promotion landing page
•4-6 call-in leads / registrations / day
•Page 1 ranking in Google local organic search for dealer and most cars

Bottom Line:

~9,000 CL Ad Views / Mo.
~1,500 Click-Throughs / Mo.
~150 Call-in/Registration Leads / Mo.
~Top local SEO ranking for long-tail search for dealer and most cars.
For more information about CarClips go to: http://www.weselldigitally.com

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To Script Or Not To Script

How important are scripts? 

Any time I hear a sales trainer, manager, or a rep demean the use of scripts, they lose credibility with me. Sometimes the problem is in their definition and perception of a script, which usually has more to do with the delivery, such as reading something in a monotone voice. In that case, I agree. Kids like to be read to, adults don't. 

I suggest you look at a script like an actor, and deliver it the same way. Otherwise, "winging it" and generally being unprepared usually yields horrible results. It's actually kind of a contradiction. Many people who don't like scripts feel that way because they say scripts cause a person to sound like a doofus. Well, what happens when someone gets on a call, unprepared, rambles, stutters and stammers? What exactly do they sound like? Really. If you are able to prepare for what you'll say, and then edit, practice, and fine-tune it, why wouldn't you? 

You wouldn't turn in a rough draft if you were going to write a very high-profile article in your industry publication would you? Well, a rough draft is precisely what you deliver when you aren't totally prepared on calls. Every day, salespeople insist on diving blindly into calls, and puking all over themselves with the first words that come to mind. Would a surgeon walk into an operating room, slap on the gloves and say, "OK, give me the knife. By the way, what are we doing with this guy?" Would a lawyer dash enter a trial, pop open a briefcase, begin an opening argument, then turn and whisper to the client, "What are we working on here again?" In either case, I hope not.

Let's grade your level of preparedness as of right now in each of these areas.


Screeners and Assistants

Can you instantly provide a response to the question, "What is this in reference to?" And I mean a good, results-oriented answer, not one that gets you screened out. 

Opening Statements and Voice Mail

These most certainly need to be prepared, word-for-word.

 Early Resistance

Ever hear, "I'm not interested," at the beginning of a call? Are you able to breeze past this reflex response--which isn't a real objection, by the way-- and engage them in conversation, moving them to a state of interest and curiosity? 

Unexpected Answers to Questions

We're all able to build sales momentum when they follow the script we'd like ... answering questions with the positive, interest-filled responses that lead to our objective. But what about the ones we DON'T want? The ones that resemble a hard-drive crash, wiping away all of your memory. 

Real Objections

Too many sales reps dread objections because they feel that to deal with them they must "overcome" them with a canned, argumentative answer. Those types of "rebuttals" actually throw gasoline on the fire. Instead, we must be prepared with questions.

 

In each of these areas, I recommend the same prescription for excellence: work and preparation. There's no easy way to sound smooth. It is said that "Beauty is in the eye of the beholder" well..."Scripts are in the mouth of the deliverer". James Earl Jones could deliver a script and Earl James Jones could deliver that same script and you'd experience totally different effects. A sales rep told me at a recent training seminar, "You make it look so easy, coming up with quick answers. How do you do it?" Oh, it was easy, I told him. After almost 700 sales training presentations, thousands of sales calls, and thousands of hours of writing, reading, and practicing, it just comes naturally. See? No one is naturally smooth, although almost everyone can sound that way. But we must be un-smooth and uncomfortable first. 

What baby do you know that comes out of the womb walking and speaking as you have the ability to do now.  It takes most of them about a year or two or three just to get down the basics. If you want to raise yourself to the next level, go back to the basics and beyond. 

ACTION STEP

Lock yourself in a room with a pad of paper. Begin by writing out the headings above, and any other difficult situations you encounter. Then, stretch, knead, and rack your mind until you create word-for-word statements, responses and questions you're comfortable with. (Members, go to the archives of www.AutomotiveInternetSales.com to get examples to work from. Not a member? Sign up for a test drive.) Then, go to the next level. Like a military strategist preparing for all possible scenarios, brainstorm for their possible responses. Keep repeating the process. Then practice it out loud. Role play with a partner. 

Recite--don't read--into a recorder.  

What's great about this is that the more you practice, the better you become, which means better results. Which means you have more fun on calls. Which also means you're more confident. And people will be saying about you, "You sound so smooth! You're a natural." Thanks to your scripts.  

Remember, neither Roam or Beyoncé was created in a day. 

Continue having your best week ever!

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Building Customer Relationships

Building Customer Relationships

Training Tips from Dealer Synergy

One of the biggest keys to remember about automotive sales is building the relationship with the customer. From the first email to the first phone call, to the keys in their hands...it all builds the relationship. We all know that buying a vehicle is one of the most significant purchases in a person's life. If we are going to get someone to buy from us, we must earn their trust. We could have the best prices, best service departments, earn more awards, and give away the most to charity, but if we don't work on building a good relationship with our customers, it all goes to waste. When you greet someone on the phone or on the lot, the customers tie you to the entire dealership. Treating customers with respect will go a long way. Think of them as family (if you get along with your family). How would you want your parents, grandparents, or siblings to be treated if they contacted your dealership? Would you want someone to answer the phone and rush to the next call...blowing off most of what they said to rush to make their quota? No. You would want their experience to be pleasant. You would want their concerns heard and addressed. You would want them to feel comfortable and know they are getting the best vehicle to fit their needs and the best deal on that vehicle. Think about these things on the next customer you encounter. What kind of impression are you making on them? What are they going to tell all of their friends and family about you and the dealership? 

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Focus on Total Conversions, Not Conversion Rate

There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website. This couldn't be further from the truth.

Here's a fact - the worse your search marketing is, both for SEO and PPC, the higher your conversion rate is going to be. This cannot be disputed. If buyers are only able to find your dealership on search if they're typing in your name, that means that the only people visiting your website are already inclined to consider doing business with you. Searches for you by name will always yield the highest conversion rates from the visitors.

As your search marketing expands and you start bringing in people from a more diverse range of searches, the traffic goes up, the total number of leads go up, but the conversion rate drops. Total number of leads, however, go up. It's very simple once you understand the dynamic.

Let's say you're currently getting the majority of your search traffic from a variation of your name. Look at your analytics to see if this is the case. With the majority of your traffic coming from searches for your name, the math may look like this:

  • Traffic from Search: 5,000
  • Conversion Rate: 10%
  • Total Leads: 500

Now, as you improve your search marketing and expand your reach, your traffic can go up. Let's say you improve your SEO and start ranking in not just your city and for you name, but in other cities as well. Let's say you're outside of a metro area and through proper search marketing you're able to reach into this market and expose your inventory to a wider range of buyers. Your traffic will go up, but because these visitors didn't find you by name and since they're probably further away from your dealership, the rate for these visitors drops in half. You may get 1000 extra visitors at a 5% conversion rate, yielding 50 more leads. You haven't hurt your ranking for searches of your name, so the original 5,000 visitors are still intact. Now, the numbers look like this:
  • Traffic from Search: 6,000
  • Conversion Rate: 9.2%
  • Total Leads: 550

Many would have you believe that the drop from 10% conversion rate to 9.2% conversion rate is a bad thing, but the important number to note is that the total number of leads went up as a result.

Your goal as a dealer is to sell more cars. It's mathematically inefficient to extend your search reach and as a result your conversion rate goes down. However, the number to focus upon for your website is total conversions. How many leads are you getting? How many sales are you generating from these leads? This is the bottom line that truly affects the success of your website and your business.

Conversion rate is a great indicator that can help you make tweaks and adjustments to your current site, but look at your traffic trends when considering conversion rate fluctuations. Improved conversion rate can be good, but if it's associated with a drop in traffic, you should look at your search rankings and the keywords driving traffic to determine if there's an underlying negative that's making the numbers look good. Conversely, if your rate goes down, see if there's a correlating increase in traffic.

Get more leads that convert to more sales. That's the end goal. Don't get lost in the numbers that some are throwing out at you.

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Are you taking advantage of Social Media for Referrals?

 

Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that you have looked up your dealership does it come up with having no strength, no results, or even worse no results showed at all for your dealership? Now ask yourself this question. How can I get my fans on Facebook, Twiiter, and Google+ to share my message and their experiences on their Social Media sites?

 

I am going to give you a few ideas to get you started and well on your way to pulling in referral business from customers Social Media sites.

 

Create cool content that your customers will want to share.

 

There are a plethora of website providers that dealers use to convey their inventory, service department, parts department, and body shop, but sometimes we fall into the category of having just one sales page or product information after another. If you look at your website and it falls into this category, then its time to look into developing some cool content that your customers will be interested in and want to share with their friends online. The following is two types of cool content that will drive an incredible amount of traffic and social mentions, which in-turn you can use to get referrals.

 

Inforgraphics: Infographics are simply the the presentation of statistics and information in a visually appealing manner, and any dealer has the ability to design one fairly quickly with the help of a such websites like www.piktochart.com. I guarantee your customers will find very interesting and will want to share them on their Social Media sites. Here is a good example of one that I designed last night that a dealer could use to pull in referrals.

 This is a simple infographic that I put together to show you how you could design one quickly and use to pull in referrals. I have seen others that do include more in depth information and this is a good example of what I am talking about.

Videos: Everyone knows how important video has become, so I don’t want to sound like a broken record. I do however want to ask you if you are developing videos that your customers want to share. People love viral videos, so you may want to think about a video that your sales staff can put together that show your customers that even though you’re a car dealership you can have fun too.  Here is a link to a good example of the good people down at Lost Pines Toyota having a good time with a customer who just bought anToyota Tundra. .https://www.youtube.com/watch?v=IjlRts82rF8

 

 

Hold a social media contest.

 

Contests are another way to get people talking about your dealership. It can be something as simple as a weekly contest where a random Twitter user who tweets a particular dealership special to their followers can win a free product. You want to do a more elaborate contest using Facebook where fans can win a major prize by liking your page and sharing your content with their friends.

 

Whatever you decide to do for a contest, the key is to make sure that the prize will be relevant to your customers. Dealers are all the time giving away TV’s, but the real question is where your fans/followers will stick around after the contest ends.

 

If you want to increase referrals about your dealership and increase sales in the process, give away your own product! Think about it-if a dealership gives away a free year of service for example and they generate enough buzz with their social networks, then people who didn’t win the free year of service will be so curious about your dealership they will be more apt to come down to your dealership to see what all the buzz is about.

 

It’s all about planting the seed of “What if I was to win this? That sparks more talk and more sales!

 

You can increase mentions about your business through Foursquare.

 

Each and ever dealer has a physical location so why not take advantage of the Foursquare check-ins. As people check-in to your dealership, there is a good chance that they will be sharing your business with their friends on Twitter and Facebook simultaneously.

 

That kind of buzz can really draw in more new customers through your dealerships door, especially if you tie in some great discounts for the customers that check-in!

 

Always update your dealerships social profiles with live updates.

 

Do you ever wonder why more people talk about you on Facebook over Twitter? Is your Twitter feed just regurgitating your Facebook updates? That’s probably the reason why. Customers will follow your dealership on your social networks if you post unique and valuable updates. So if you want your customers to talk about your dealership on Twitter, then start tweeting unique messages. The same goes for Facebook, Google+, and Pinterest.

 

What can you update your social networks about that will get your customers engages? Again, just like content development, you have to think about your target audience and what they would be interested in. Don’t just update your networks with your latest cars or trucks-post updates about your industry. You can also get important feedback from your customers by asking them questions. You might ask them what they want to see from your dealership in regards to your posts.

 

Implement

 

Now it is your turn to re-evaluate the content that you are posting on your social networks. If your content is not creating mentions and pulling in referrals, maybe its time to change what you are doing and implement some of the points that I have mentioned today.

 

Jason Parman

 

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http://www.internetsales20group.com

I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!

And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!
I have been in Automotive Internet Sales for almost 14 years and have to say, that Rob has one of the BEST performances and success that I have EVER seen.

As you can see in the gotomeeting interview, he is simple... he works his plan, he works his pay plan. He does NOT make excuses, he does not take short cuts. On the contrary, he works hard, he works consistently and he works strategically.

The result is:

  • 2,892 phone calls made
  • 640 connections
  • 201 appointments
  • 134 appointments showed
  • 76 units delivered

October 2012, was the BEST month ever for the John Hinderer Honda BDC...

They delivered 142 units out of the Internet Sales Department and MORE than 50% came from 1 BDC Rep!

Any question...?

Please feel free to comment, email or call me.

Lets sell some cars!

 

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http://www.internetsales20group.com

The Internet Sales 20 Group

Recently the Internet Sales 20 Group just concluded in Downtown Chicago and it was a huge success! It wasn’t just a “regular” workshop or convention. It was set up like a traditional “20 Group”, including a full blown benchmark composite. The first 20 different dealerships that signed up for the Internet Sales 20 Group were thoroughly analyzed in 7 Key Performance Indicators “KPIs”…

  1. Two different  “Mystery Shop” phone calls that were recorded and graded (Executed by Dealer Synergy)
  2. Complete analysis of their Social Media penetration and relevancy (Executed by Social Dealer)
  3. Complete analysis of their online reputation (executed by Social Dealer)
  4. Deep analysis of their SERP reports, Search Engine Optimization Standings (executed by Car-Mercial)
  5. Complete 3rd Party Lead opportunities within a 10 and 25 mile radius (executed by Dealix)
  6. Complete Website effectiveness analysis (executed by Dealer Synergy)
  7. Complete Market Rater Reports (executed by Rich Dealers)

All this data was extracted or created without any assistance of the dealer(s). Once all of this data was created it was put into composite form, which means that the Dealerships’ names were removed and replaced with a dealership “ID Code”. This was to protect the identity of the individual dealerships and respect their privacy in public. Then the dealerships were “ranked” in numerical order based on the very best at the top of the composite list and the weakest at the bottom. This makes it very easy for the members to see what is “good” and what is “poor” and more importantly where they stack up against their peers.

So when the workshop opened up, everyone received a yellow legal envelope sealed with a gold “Internet Sales 20 Group Seal” and inside was an actual composite. If you were one of the dealerships analyzed, you would have additional content in your envelope. Basically an additional 50+ pages of the composite breakdown.

The very first part of the Internet Sales 20 Group was a Dealer Principal and Orlando Fuller from Dealer Synergy explaining exactly what an Internet Sales 20 Group composite was, how do you read one, where the data comes from and when you get back to your dealerships, where you can extract that data yourself.  Then for about 2 and half hours the Internet Sales 20 Group reviewed each part of the composite, almost like “question starters”. Once we reviewed a particular section, we would have incredible interaction with the audience and remember the audience was a majority of Dealer Principals, GMs and high level Internet / BC Directors. So, the interaction was powerful and strategic.  For example when we reviewed the section on online reputation, it spurred into this major section on EVERYTHING “Dealership Online Reputation”. Ralph Paglia and JD Rucker were amazing subject matter experts and kept the audience captivated with best practices, ideas and strategies for maximizing dealership online reputation.

Susan givens gave a powerful presentation on “AutoSuccess Dealership Best Practices” Including in her presentation were case studies and examples from some of the top dealerships in the country. Susan was very unique because she comes from a neutral position. She gets feedback from both dealers and dealer vendors. People were taking pages of notes during her presentation.

What was crazy was that was only the first day! After the day came to a close, everyone met downstairs of the Chicago Hilton and awaited the caravan of 14 passenger limos, courtesy of Car Ad Guys  that took everyone to the Ultra VIP party, courtesy of Reach Local at the “Carnivale Chicago”. The group was met by fire breathers and dancers outside the Carnivale that performed just for them. And inside their were other “Carnivale” entertainment… They had people lying on a bed of nails and some of the Internet Sales 20 Group members were able to stand on the chest of the guy laying on the bed of nails lol! The food and ambiance was utterly fabulous but the night got even better when we hosted the “Best Idea” contest. We started with almost 60 “Best Ideas”, the judges narrowed it down to the final 5 and then the audience voted (like X Factor or American Idol style) for the “Best Idea”. Mr. Ben Heath from Clift Buick GMC won the $1,000 Cash prize, courtesy of Helion. Ben’s idea was called “Perfect Match”.

I can not possible go over the entire hugely successful Internet Sales 20 Group in one article, so I decided to give a first day overview. Next article I will break down the rest of the Internet Sales 20 Group with actual details and strategies learned at the 20 Group.

If you have any questions, please feel free to call or email me.

Thank you-

Here are some videos from the event:
Ralph Paglia was a Speaker at the Internet Sales 20 Group

 

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It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke emotion.

You can make a YouTube video using your smartphone or digital camera; it doesn’t need to be a fancy production, just a clean one. Try to keep it steady or invest in a tri-pod to be your camera person. Have your sales reps be advocates of the dealership by sharing which car they love the most or by sharing their story of how they became a part of the Dealership.

Tap into loyal customers and ask for reviews on their vehicles or to have them share their customer service experience on camera.

Showcase your inventory by telling a story about the car, more like what the car can do FOR you than how much it will cost or quickly going over its specs. Instead, share how to use the Ford Sync or why your form of the mini-van is great for families, walk them through it as a friend, not a salesperson.

In the following video you can learn more on how your Dealership can use YouTube with three easy steps in 3 minutes.

BY Erin Ryan

TK Carsites

Source: DrivingSales.com

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Today the internet is playing a bigger role than ever before in marketing cars. Research and statistics have proven that internet shopping has become more popular than flipping through pages of a catalog or a news paper. There are a variety of websites out there, such as www.cars.com, www.vehix.com, and www.carsdirect.com, whose purpose is to attract people who are shopping for vehicles. With the purpose of distributing the leads to dealerships, each dealership also has its own website to provide information about the dealerships vehicle inventory, employees, reputation, etc. What separates your website from your competitors? Is it your websites inventory? Is it your company’s reputation?

The bottom line is this...Internet Leads are here to stay regardless how your website looks or how easy it is for the customer to find what they are looking for. The challenges of building rapport with an internet lead are much more difficult compared to that phone call lead. Your company’s website has to be one step ahead of your competitors. Lead follow up must be ten times faster than your competitors. Your internet department must be tight, well organized, have a process that is proven to work and more important, your internet department must be properly managed.


Call me at 866.314.2553 EXT24 for a free consaultation on just how to do these things.  Done correctly, you will sell more cars, more profitably, more often.

 

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Http://www.seanvbradley.com 

Lets keep it as "real" as possible... We are in the car business for one reason... TO MAKE MONEY!!  If you want to hug trees and save the earth, you are in the wrong industry. Don't get me wrong, you can make a ton of money and DONATE it to those charities... but as far as anything deeper... a Car Dealership is not the place to "change the world". So, lets be honest with each other... PLEASE. 

Now, that we got that out of the way we can focus on the issue at hand here... MAKING MONEY. If you are NOT interested in making money, then please LOG OFF NOW. 

Let me start by introducing myself to those of you who do not know me... I am Sean V. Bradley, CEO of Dealer Synergy and I am a Millionaire Car Salesman! There are numerous people in the Auto industry that are Millionaires but few who who have come from the places I have come and achieved what I have achieved. 

Let me give you a little background. I came from a HORRIBLE Child Hood, Psychotic Family, Terrible Abuse, Tortured both physically and mentally. Dead Beat Father... He was NEVER around. Everyone HATED me as a kid. I was sent to a boys home when I was 12 until I was 15... 3 years in an institution as a kid. 

I came home put myself in College. I put my self in the ARMY ROTC, I put myself in Zeta Beta Tau Fraternity... I worked for every cent I had. It was hard, but it was MINE.

(I had SOME TRULY SUREAL EXPERIENCES THAT I WILL OutLINE iN THE FUTURE) But... Long Story Short, I dropped out of college and got a "JOB" at a car dealership... mostly because they gave me a DEMO LOL!! 

I then went from being DEAD broke to being salesman of the month... salesman of the YEAR (Weisleder Lincoln Mercury Mazda). I was a REAL 30 Car GUY!! 

I went through EVERY training the dealership gave me, every training from the OEM, EVERY training from the  Internet Sale Companies... Hell, I studied EVERYTHING AND ANYTHING I could! 

** I actually studied website design. I read books on HTML, Dynamic HTML, JAVA, Macromedia FLASH, Front Page, Dream Weaver etc...

I studied the VERY early Search Engine Optimization... utilizing software like "Web Position Gold". 

I went to workshop after workshop... I even got certified at the International Academy of Search Engine Optimization & Wordtracker...

I spent YEARS chasing and FINALLY getting the partnership with FranklinCovey... I spent another 3 years flying all over the United States getting CERTIFIED as a Facilitator and Instructor of the "7 Habits of Highly Effective People" AND... "The 5 Choices Of Extraordinary Productivity". I even got the opportunity to meet Dr. Stephen Covey!! 

I even managed to get accepted into the National Speakers association (NSA). 

I went from a College degenerate, broke and desperate to... successful.

Because, I was gaining knowledge, I started gaining success.... because I was successful, I started to MAKE MONEY. 

***People, I left Cherry Hill Nissan in 2003 making approximately $170,000 as a BDC Director!! 

I had ONLY been in the car business 5 years... 5 friggen years!!! From BROKE to FLUSH... $170,000 at age 26 

I was 26 making almost $200,000 per year, driving a Lexus etc... And then I gave it all up to "roll the dice" and start a consulting company. 

You have NO idea how many people told me I was crazy giving up that Salary, that demo, that security, everything... 

I didn't care! I felt I was destined for something BIGGER... I felt I had it in me to do something even bigger. I had NO official business education or skills yet I decided to "roll the dice" and start a national company with NO MONEY... LOL! 

Well people it worked! I have generated OVER Ten Million Dollars. ($10,000,000+) Not Bad for a "Piece of Shit" "project kid"... 

I LOVE this industry. I really do... I BLEED Gasoline. I am a "Car Guy". I LOVE this industry, because you can EARN as MUCH as you want! 

Do you REALLY want to make money? Are you tired of the "carats"? Let me HELP YOU FOR FREE! 

Why should you listen to me...?

  • Well for starters I am a Millionaire
  • I have generated over 10 Million... actually $11,000,000+ for MYSELF! 
  • I Own Millions of Dollars in Real Estate 
  • I have Porsches, Mercedes, Motorcycles, ATVs and other Motor Sports 
  • I have security... Millions in Life Insurance, 401Ks etc... 
  • Hundreds of Thousands in Jewelry....
  • Assets, Assets, Assets and MORE Assets... 
  • Married to a BEAUTIFUL Woman with 3 AMAZING Kids and Boxer Puppy Named "7". 

*** I know how to make money

I have EVERYTHING that a Human Being can possibly want or NEED!

Everything I have is BECAUSE of the Car Industry... Everything I am, Everything I have is because of the Car Industry.

You have NO IDEA... I am FIRST GENERATION in this country. My family was and some are STILL VERY POOR. They live in the "Hood", They live in the projects of New York City and London... 

I have realized the American dream. I am able to give my children things I ONLY saw on TV... Things that I only fantasized about as a kid. These things are my everyday reality. 

How crazy is it that I own a whole national company with over 20 FULL time employees (not to mention part timers, interns and general contract agents...) that depend on Dealer Synergy to feed themselves and their families... It is surreal! It is an honor to have this responsibility and it is crazy that I went from destitute to BOSS... But it is all thanks to the CAR BUSINESS! 

I am tremendously grateful for being in the BEST INDUSTRY in the world. In an industry that can take a "piece of shit nobody and make him into a Millionaire BOSS that can change lives all over this country! 

Guess what... YOU CAN TOO! Seriously if I can do it... YOU CAN TOO! I have literally trained THOUSANDS and THOUSANDS of people! I have seen fledglings become successful, I have been blessed to have mentored  countless entrepreneurs and Automotive Professionals...

Do you REALLY want to be successful...? Do you REALLy want to learn how to MASTER YOUR CRAFT and BECOME a Millionaire Car Sales Man?  

I can help You and I will help you... As a matter of fact, it is MY RESPONSIBILITY and DUTY to HELP YOU! 

I have been Blessed by having some AMAZING Mentors in my life that took the time to teach me, motivate me, inspire me... be PATIENT with me. And thank GOD they did... Look at me now! 

I want to help as many people as possible. All you have to do is EMBRACE ME and my philosophy.

You might ask "Why"... Why do you want to help me? 

Great question! 

Here is my Answer... Life is too short! We ONLY have 86,400 seconds in a day and when they are gone they are gone! 

A VERY dear friend of mine, an inspiration of mine, a friend of mine and a business associate of mine just DIED at age 42 years old. WTF?? He was a beautiful human being... hell, a BETTER person than ME and he is gone. As an Automotive Professional Would Say "It Is What It Is"! But I think of Karry EVERY DAY. I DO... I realize that life is TOO SHORT. I sincerely want to help people. I want to see people EVOLVE, I want to assist people with their "work / life balance". I have been blessed with more than I could have EVER hoped for. I want to GIVE BACK. 

If you are seriously interested in learning from me, if you are serious about evolving, if you are serious about SYNERGY ... let me know. It would be my pleasure to share in your success! 

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