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Wow! After 48 hours, I believe the jet lag is gone! And just under 48 hours (and waiting over an hour in the airport AFTER I spoke to someone) to FINALLY get my bags back from my trip to Dallas!! Aaahhhhh!!! 
 
I'm still flying high, though, because I have so much energy from the Internet Sales 20 Group, which in my opinion was the most motivating 3 days of my life.  I say my "life" because my "career" is only a tip of the iceberg.  If you are not happy as a person, you will not be happy as a professional.  Attitude does not start with an "A" by coincidence...it's because that's where it all starts!!  I made some genuine connections with great people that I can't wait to see in Los Angeles at the next event and they have definitely changed my attitude for good! 
 
To sum up 32 hours in 3 days of intense learning and sharing thoughts, great customer service rules the world, and everything else, including the sales, will come naturally!
 
Being in customer service myself, I find that I analyze others in the same profession daily.  Sometimes, it benefits us to adjust our approach on the phone, and in order to do that, we need to make sure we understand where it all starts.  I believe we all know this to be the obvious, but common sense isn't so common...right!!?? 
 
Case in point.  I recently had an issue with a common furniture company. I called into the trusty "800" number, and after a few minutes playing with the "automated person" trying to tell a computer what my issue was, I finally got a human being!  I wanted to exchange some office cubical pieces I ordered.  I then got transferred to a guy in I-dont-know-what-country-land...that was absolutely no help.  I had asked the company to return the pieces, or instead of returning them, just help me exchange for what I need.  He proceeded to explain why he couldn't exchange the broken parts for new ones.  After this conversation going nowhere for about 10-12 minutes, I then requested to speak to a supervisor that can help me....hopefully.
 
As if you didn't already get my point, the supervisor was even better at giving me reasons as to why they "couldn't do it" (GREAT at using 3rd parties as verification for procedure, just like we do in the car business with bank programs, vendors, and even state and federal regulations).  I then realized I had to put my salesman cap on, and along with that comes "the sweet man voice" ...and for the record women, this works better for you than it does for us men! ;-) 
Remember the thing about bees with honey, as opposed to bees with vinegar...right?
 
I proceeded to put myself in her shoes, and bluntly asked to put herself into mine as the customer that spends a lot of money with her business.  I literally asked her to "close her eyes, and imagine my frustration with having to deal with your company, that you charged me (and didn't disclose) a ridiculous amount of money to deliver furniture that I could have picked up (across the street). One piece was missing, another broken, and all I want is to do what my company hired me for...build an Internet Sales Department to help my business grow!!! ...and quite frankly, I hope you can appreciate that my time is money, and I don't like wasting money!  I do not mean to have an attitude with you ma'am, but I'm really hoping you can make this better.  Can you see what I am saying and appreciate where I am coming from?"
 
IMMEDIATELY, she put me on hold for less than 20 seconds, and came back with a 10% credit and refunded the WHOLE delivery charge!  My new furniture is coming Next Friday, and I told her that I am very eCommerce savvy, and that she just turned the murderous review that I was about to put ALL over, into a satisfying experience that I appreciated her making right! 
 
Don't be afraid of bad reviews and irate customers!  Even if we put our happy face on everyday, we can't please everyone, all the time.  No matter how hard we try, there will be "that one".  The real professional will acknowledge the objection,  isolate it, and come up with a satisfying solution that helps both parties better themselves.  If the customer is right, let's do the right thing.  If the customer is wrong, then let's explain to them why it is, what it is.  Use 3rd parties when evaluating trades, telling people interest rates, or even quoting price!  "We have a cash price, retail (financing) price, and a leasing price...which one were you most interested in Mr./Ms. Customer..??" 
 
Now you are asking an open ended question to find out what the customer's concerns are.  When the prospect suggests a ridiculously high number for their trade, we can't tell them they are wrong and how it really is (as much as we want to).  There is a right way and an even better way to handle every situation that arises.  As Dr. Covey says to begin with the end result in mind, and simply handle every situation with the care it deserves.  Without customers we wouldn't have a job! 
 
Happy selling!
 
Andy Fedo
Director of Internet Sales
Lithia Nissan Hyundai of Fresno
 
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Certified FranklinCovey Trainer, Sean V. Bradley Trains An Automotive Dealer Group CRM Manager On The Time Matrix from Dealer Synergy on Vimeo.

http://www.franklincoveydealersynergy.com

I was conducting a personal (Video) Go To Meeting with an Internet Sales 20 Group client of a Dealer Group and "Time Management" came up in the conversation and so I went into details of the philosophy and strategy of FranklinCovey...

 

So... here is a snippet of our conversation, I hope you enjoy.

 

Please let me know if you have any questions-

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Automotive Internet Sales (.com) Interviews Dealer Elite Founder & VP Of Kelly Automotive Group, Chris Saraceno At NADA 2013 from Dealer Synergy on Vimeo.

http://www.internetsales20group.com
http://www.dealerelite.net

Sean V. Bradley, Founder of http://www.automotiveinternetsales.com and http://www.dealersynergy.com had the pleasure to interview Chris Saraceno at NADA 2013 in Orlando Florida.

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Dealer Synergy President, Karen Bradley Interviews Scott Pechstein, National Sales Director Of AutoByTel At NADA 2013 from Dealer Synergy 

http://www.internetsales20group.com
http://www.autobytel.com

Dealer Synergy President, Karen Bradley Interviews Scott Pechstein, National Sales Director Of AutoByTel At NADA 2013

Scott shares some exciting news about Autobytel and shares his thoughts on the upcoming Internet Sales 20 Group in Dallas, Texas

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Automotive Internet Sales - What To Do If Someone Asks "Is That Vehicle Available" or "Do You Have..." from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

This is a VINTAGE Sean V. Bradley / Dealer Synergy video. It might be an "oldie" but it still is a GOODIE!

Sean talks about What To Do If Someone Asks "Is That Vehicle Available" or "Do You Have..."

If you want to find out more about Sean V. Bradley or Dealer Synergy training, please go to:

http://www.automotivedigitaltraining.com

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Dealer Synergy's Award Winning Automotive Internet & Phone Sales Process - "The 4 P's" - Internet Sales 20 Group from Dealer Synergy on Vimeo.

http://www.internetsales20group.com
http://www.automotiveinternetsales.com

Dealer Synergy's Award Winning Automotive Internet & Phone Sales Process - "The 4 P's" - Internet Sales 20 Group

Sean V. Bradley is LIVE at the Internet Sales 20 Group training and drilling the http://www.dealersynergy.com process for automotive sales, internet sales and phone sales-

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Come Say Hello this Weekend at #NADA2013

Dealer Synergy & Automotive Digital Training are in sunny Orlando this weekend for NADA! Stop by Booth #4179 and say hello! We will be unveiling the Automotive Industry's MOST Comprehensive and Powerful "Video On Demand" Training, Tracking, Testing & Certification Software.

You'll be able to talk one-on-one with Super Star Trainers / Experts such as 

Sean V Bradley, Karen Bradley, James A. Ziegler, Peter Martin, Danny Alkassmi, Craig Lockerd and much more!

Here's our booth!

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http://www.autobytel.com
http://www.internetsales20group.com

This is HUGE NEWS!~

Autobytel is a Platinum Sponsor of the Internet Sales 20 Group and they are HUGE supporters of this event...

On top of ALL of the VALUE you get for signing up for this event...

* Being a part of the composite
* All of the field intelligence
* Tremendous amount of speakers, experts, Dealer Principals, GMs etc...
* Individual action plans, custom "exit" strategies...
* Powerful network on www.automotiveinternetsales.com
* And MUCH MORE

*** Autobytel has SWEETENED the pot! They believe that Dealers that attend this workshop will hands down be BETTER and SELL MORE CARS, MORE OFTEN AND MORE PROFITABLY!!

So, ANY Current Autobytel dealer that signs up and attends the Internet Sales 20 Group will receive 1 month FREE of leads... up to $2,500!

Let me repeat that... FREE $2,500 in leads! That means at a 10% closing ratio.... you can make up to $20,000... FOR FREE!!!

And if you are NOT and Autobytel Dealer... that is ok, if you sign up and attend the Internet sales 20 group, you can also sign up for Autobytel and get ONE MONTH FREE Leads... up to $2,500!!

People, in my 14+ years in the Automotive industry... I have NEVER and I mean ever seen or heard of a vendor getting behind a workshop at this level.

Please remember, that Autobytel is a publicly traded company!

I promise you that they are doing it for one reason only... They believe that dealers that attend the Internet Sales 20 Group will be extremely successful, they will sell more cars!

Thank you Autobytel so much for this beyond generous incentive for our dealers to take part in this historic and powerful 3 - day training event!

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SPONSORS