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Job Opportunities in the Automotive Industry

Looking to start an exciting career in automotive sales? Several Dealer Synergy clients are looking for talented individuals to join their team. Check our current listings and submit your resume.

Georgia
Cronic Chevrolet Buick GMC
Internet Coordinator - Apply Now

Illinois
Castle Auto Group
Internet Coordinator -

Indiana
Andy Mohr Toyota
Internet Coordinator - Apply Now

Louisiana
Robinson Brothers Ford
Internet Coordinator - Apply Now
Automotive Sales Professional - Apply Now

Massachusetts
Bill Dube Hyundai
Internet Coordinator - Apply Now

Jack Madden Ford
Internet Coordinator - Apply Now

New Jersey

Route 4 Cars
Lost Opportunity Coordinator - Apply Now

Perrine Buick
Internet Coordinator - Apply Now

Spirit Chrysler Dodge Jeep
Internet Coordinator - Apply Now

RK Chevrolet Kia Subrau
Internet Coordinator - Apply Now

New York
Massapequa Auto Group
Internet Coordinator - Apply Now

RC Lacy, Inc
Internet Coordinator - Apply Now

Oklahoma
Auffenberg Chevrolet Cadillac
Internet Coordinator - Apply Now
Automotive Sales Professional - Apply Now

Pennsylvania
Piazza Auto Group
Internet Coordinator- Apply Now

Tennessee
Tim Short Dodge
Internet Coordinator - Apply Now

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Who are you and Why are you calling?

http://www.internetsales20group.com 

One of the things I tend to see most when training with Internet Coordinators or BDC Reps all across the country, is that not many of them take the time to identify who they are and what they do at the dealership. Before I continue, lets go over a few statistics that might help to shed a little light on the importance of implementing this strategy. 

  • 92-99% of People Go Online before stepping foot into your dealership.
  • People are shopping on Average 5-8 other dealerships besides yours. 
  • This means there are 5-8 other  dealerships trying to contact that very same person you are.
  • Sales People, especially in the Automotive world tend to have a "Negative Stereotype".

Why Identify yourself on a call you ask? If I was to call you and say, Hello! May I speak to "Mr. Johnson" ? This is Anthony calling on behalf of Autobytel and ABC Motors....Did I catch you at a good time? What would you assume my job to be within the dealership if I didn't verbalize it to you during the phone call? Most likely a Sales Person, Wouldn't you agree? When a prospect believes that he/she is on the phone with a typical "Sales Person", their Defensive Mechanisms are triggered that much easier, which will result in a very low success rate as it relates to setting appointments. This is where letting the prospect know what you do is vital to increasing the odds in setting an appointment and at the same time, builds value into why it is so great they are talking to you...the "Internet Coordinator". I would say something like the following to get the prospect to Like, Trust and Believe in me.....

Mr./Mr.s Customer, I'm actually not a Sales Person. I'm what you call an Internet Coordinator, you can think of me as like your personal "Car Concierge" or sort of like your "Liaison" to the Sale. You must have went online to get your research done and thats actually what I specialize in and do for customers just like yourself on a daily basis. I will provide you with all the relevant information about the vehicle or vehicles of your interest, send you some emails with videos of the entire vehicle inside & Out and any other information you may need to help you make the best informed decision. This way,when you feel comfortable, I would like to Set you an Exclusive V.I.P. appointment with my Internet Manager as opposed to a Sales Person. This will save you a tremendous amount of time inside the dealership, your vehicle of interest will be ready and waiting for you to test drive and their will be someone waiting for you to show up, saving you at least 45 minutes in the dealership.

Always Remember...there are at least 5-8 other dealerships that this prospect has looked at besides yours, that means there are 5-8 other people calling that same prospect. It makes perfect sense to tell this person exactly who you are, what you do and most importantly, what makes you so much better than the 5-8 other people calling! "Price is only relevant with the absence of value"......Start by building VALUE in yourself....the INTERNET COORDINATOR!

If you have any questions or concerns, please email me at anthony@dealersynergy.com or conatct me directly via my cell phone at 732-456-0753.

"If you want the things most people do not have, you must be willing to do the things most people are not willing to do to get them"

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I was talking with a GSM today and he had no idea how many calls his coordinators were making per day.  Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept.  The E-Commerce Dept is the heart of your sales dept and the sales staff are the body i.e. without a heart the body will die.  We also talked about a store that they have a few miles away and the GSM mentioned that at that store the leads are given to sales people.  WOW!!!  As we know the sales staff are not going to consistently follow up with the leads and unless the consumer buys within 5-7 days most salespeople are never going to call again. 

Now the purpose of this blog is to spend some time talking about the importance of your coordinators making 120 calls per day.  As you know you have a 11-14% connection ratio when making phone calls.  In other words per day if you make or take 120 calls you will get 13 to 16 people on the phone per day.  The thing that blows my mind is that I know of stores that have coordinators that make 50 calls per day.  When you look at your connection ratio that's only 5-7 people per day!!  I speak from experience in regard to coordinators making every excuse for why they can't make 120 calls per day.  I've been told "I don't have anybody else to call" and when you check their leads in the ILM they have people that haven't been contacted in days.  Even better I've been told that "I don't want want to bug the customer." 

The key to success in your E-Commerce Dept boils down to the coordinator's pounding the phones!!  50 calls per coordinator is not got going to get the results that the owners/GM/GSM are wanting to see.  Demand excellence and put spiffs in place for the coordinator's like you have for the sales staff and watch your E-Commerce dept grow to the point where it's generating a major percentage of total sales.

 

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What is a Lost Opportunity Coordinator or LOC?

A "lost opportunity coordinator" or LOC is simply a coordinator that does NOT handle fresh leads. They ONLY handle leads that have been "deaded" by the other coordinators and leads that are from day 31-90.

If you think of a conventional coordinator ONLY handling fresh leads, and their follow up protocol is email / phone call for EVERY day for the first 31 days. This limits the amount of leads they can handle due to the reality of the methodical follow up. A lost opportunity coordinator can handle 3-5 times the amount of leads. Specifically approximately 350 - 500 leads. This is possible because they do NOT have to follow up EVERY single day as does the conventional coordinator. After the first 31 days with an email and a phone call... the next 60 days of follow up can be every 3 days or even longer. depends how many leads are there versus how many LOCs.

The Lost Opportunity Coordinators work well with the conventional coordinators.
Usually a dealership has 4-5 conventional coordinators to 1 Lost opportunity coordinator.

So a LOC handles leads in the cycle of day 31-90 BUT... LOCs also handle ALL dead leads!
We know that on the showroom floor that we believe in 100% turnover "TO". Then that reality should remain for Internet leads. The problem is usually that dealerships get so many leads and there is so much going on in an Internet department or BDC that there usually is NOT a "TO" protocol for leads. Usually the coordinator or BDC rep decides on the spot if this lead is "dead", "bogus", "changed mind" etc... and usually it NEVER gets s second look from a manager or director.  If you have an LOC at your dealership it truly helps fill the holes.
Lets say for an example that your Internet department has 4 or 5 coordinators... every single time a lead is "deaded" for ANY reason. That "dead" lead now becomes a "fresh" lead for the LOC. The LOC's main job in this scenario is to identify if this lead is actually "dead", if so WHY and can they "reactive" this lead to an opportunity.

Please let me know if you have any additional questions. It would be my pleasure to further assist you.

 

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I remember when it happened:

The Director walked in and said, “Today’s minimum goal is 18 appointments.”

I remember when it happened:

The Coordinators complained, “That’s not really fair, we have to train!”

I remember when it happened:

The Trainers said, “We’ll make sure you all have an opportunity to get on the phones today.”

I remember when it happened:

We had a great training session, everyone was enthusiastic about learning.

I remember when it happened:

We picked up our phones and started dialing.

I remember when it happened:

We left message after message after message…and somehow, before we knew it; we had eleven appointments.

I remember when it happened:

We all were excited, “We’re two thirds of the way to the goal.”

I remember when it happened:

Someone said, “The contact ratio is unusually high today.”

I remember when it happened:

 I took a T/O for a coordinator, hung up and signaled “Thirteen” but was promptly corrected…”Fourteen”…someone else had gotten an appointment while I was on the call…felt great to be wrong!

I remember when it happened:

This was UNBELIEVABLE! …could it really happen? ...only one hour had gone by.

I remember when it happened:

The energy was like a boiler room…you could literally feel it on your skin.

I remember when it happened:

Fifteen! Sixteen, Seventeen?

I remember when it happened:

The fight was on…everyone was dialing the phones.  Assistant Director, Director, trainers, er’body!

I remember when it happened:

Eighteen…nineteen, we cheered; then got real focused.

I remember when it happened:

Someone asked, “What’s the record for appointments in one day here in this department?”

I remember when it happened:

The coordinators and directors answered in unison, “27!”

I remember when it happened:

Someone said “people…we just set twenty appointments in less than two hours; just imagine if we had all day.”

I remember when it happened:

Things slowed down…The trainers said, “I didn’t hear any bells…It’s not over, keep going!!!”

I remember when it happened:

Twenty-one…Twenty-two.

I remember when it happened:

It was time to go.

I remember when it happened:

They turned out all the lights. (as if that mattered to me)

I remember when it happened:

 They were ready to lock the doors.

I remember when it happened:
The last coordinator hung up the phone and announced “We started just two hours ago, and I just set the twenty-third appointment of the day.  Woohoo!”

I remember when it happened:

The owners of the Dealership walked by and said, “Dealer Synergy...WOW!”

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