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We are #hiring at Lake Country Chevrolet Cadillac we are looking for EXPERIENCED Automotive Sales Professionals in the #Tulsa ,#BrokenArrow , #Muskogee #Oklahoma area… We are offering a SICK Pay Plan! If you are currently working at a dealership and you are not making the money that you want, need and deserve. CALL ME!
http://www.internetsales20group.com 856-546-2440
The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report, “The US Automotive Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”
eMarketer also expects growth in the sector’s share of total US digital spending through 2018. By the end of the forecast period, automotive will rank as the second-largest industry segment in the US for digital ad spending after retail, keeping it near the forefront of digital marketing for at least the next several years.
More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year, eMarketer predicts, accounting for $2.15 billion of the $6.15 billion total. This will put the auto industry in line with the US industry average when it comes to mobile’s share of digital ad spending. Investment should continue to shift into mobile advertising, accounting for a larger percentage of total spending each year, although the pace of this shift is likely to be tied to advances in attribution and targeting on mobile devices.
Even without those advances, mobile-based branding and upper-funnel advertising efforts are increasing in response to evolving consumer research behavior—which has shifted to mobile.
For the past two years, eMarketer’s US automotive industry digital ad spending data has shown budgets split 60% on direct-response tactics and 40% on branding—in line with the cross-industry average. Put simply, digital marketing strategies have solidified mainly around tactics that entice new-vehicle buyers to take action while they are in-market.
It’s a delicate balance given the long buying cycle associated with new vehicles. Brands must remain well considered and top of mind among consumers who are not yet in-market in order to win a place on their shopping lists once they are. Original equipment manufacturers with a slate of new product launches also gravitate toward branding campaigns as they attempt to drive awareness with native advertising or social media pushes.
Clearly, however, the baseline automotive industry digital strategy is weighted toward investing even more to win sales in the final weeks of a consumer’s shopping process using tactics like search and programmatically purchased, targeted ads. A major reason is the measurability of return on investment for direct-response tactics, which provides an easy case at budget time for further funding.
The effectiveness of such tactics has helped redefine how auto marketers approach branding campaigns. These too are becoming more targetable to specific consumers, blurring the line between branding and direct response.
2014 DIGITAL AD SPENDING
BENCHMARKS BY INDUSTRY
- Retail
- Financial Services
- Automotive
- Telecom
- CPG
- Travel
- Consumer Electronics
- Media & Entertainment
- Healthcare & Pharma
The complete series by
Download the free executive summary today- See more at: http://www.emarketer.com/Article/Digital-Ad-Spending-US-Auto-Industry-Racing-Ahead/1010872/1#sthash.YHopfFtm.dpuf
Source: http://www.emarketer.com/Article/Digital-Ad-Spending-US-Auto-Industry-Racing-Ahead/1010872/1
Why Long Tail Search Will Change Automotive SEO and Paid Search Forever
In SEO or paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization. This is an important automotive aftermarket trend for 2013 and beyond, if you sell online.
Auto SEO and long tail search keywords defined
First, let’s define what long tail searches are and why they’re important for automotive SEO and paid search, especially in the aftermarket.
Long tail keywords are phrases used in search using three or more words, such as “Audi performance parts” or “Acura Integra GSR turbo kits.” Long tail search keyword terms and phrases are important because they make up as much as 70% of all searches according to Moz.
Long tail search terms are the opposite of “head” search terms, or the one- and two-word search terms that are most commonly used. Head terms are estimated to account for around 19% of all searches, leaving the rest of the two-word search terms in the “chunky middle.”
As of a couple of years ago, Google reported about 1 out of 6 searches were new and had never been seen before. Considering the trillions of searches done every year, it is astonishing there is such a wide variety of searches…but you’ll see why there are so many a little farther down this page.
How long tail search is used by automotive aftermarket shoppers
Now that we know about 70% of searches are for long tail keyword phrases let’s dig into how automotive parts and accessory shoppers use these phrases. Long tail searches can be divided into two groups: pre-purchase and post-purchase.
Pre-purchase long tail searches show purchase intent and are used by consumers when making buying decisions: “turbo kits for Acura Integra” or “Audi A4 suspension upgrade.” These searches are looking for reviews, specifications, recommendations, prices, availability, and technical information.
Post-purchase long tail searches are done after the consumer bought a part, or after the decision has been made on what or where to purchase: “install Integra turbo kit B18B” or “installing Bilstein PSS10.” These searches are more technical in nature and are looking for how-to instructions, videos, or reviews.
Why long tail automotive search terms are important for paid search and SEO
Automotive parts and accessory shoppers are increasingly using long tail search terms and we’ll explain that trend at the bottom of the page. The main point about long tail search is, because it is increasing, many online retailers are missing out on their share of these long tail searches which instead send consumers to discussion web sites, magazine web sites, or to YouTube.
There are two reasons for this missed opportunity. One is because many online retailers do not have their paid search campaigns optimized to capture these long tail searches. The other, in the case of organic search, is they do not have their websites structured with correct search engine optimization (SEO) to show up for these search results.
Many pre-purchase searches, where shoppers are looking for technical information, or are using verbs like “buy” and “purchase,” or use very specific combinations of year/make/model, take shoppers to enthusiast discussion sites. Many shoppers want to end up on discussion sites anyway but online retailers can get more traffic by showing up for some of these long tail searches.
This why it is so important to understand the concept of year/make/model, or automotive part types, in automotive paid search and SEO. It’s also (…shameless plug since we’re experts at this…) why campaigns set up by agencies outside the automotive aftermarket are often ineffective.
Post-purchase long tail searches end up at YouTube, magazine web sites, or sites where enthusiasts have posted a lot of installation-related content like videos or photos. Here again, online retailers can get more traffic after the sale by optimizing for these searches, where there’s an opportunity to sell related parts.
Long tail search trend explained
Google recently rolled out Hummingbird, the first major complete replacement of their search algorithms since Caffeine in 2001.
Google recently announced their new Hummingbird algorithm, designed to produce better results for “semantic search,” which tries to understand searcher intent and the contextual meaning of search terms. You can see an example of this today by searching for “Chinese restaurant” on your phone and computer at the same time and looking at Google’s autocomplete phrases. Google’s suggestions for your search on your computer might include “Chinese restaurant near me” while suggestions on your phone might include suggestions for your city or surrounding cities since mobile searchers are probably on their way to a restaurant.
Google is obviously working hard to not only improve search results for us, but they’re anticipating the future increase in verbal searches from mobile devices and cars, spoken in natural language. As natural language and verbal search increases in the future, consumers will increase their use of long tail search phrases making this a more important trend in 2013 and beyond (and natural language search is a big reason why around 1 out of 6 searches have never been seen before).
Long tail searches produce more conversions: true or false
Many blogs on the Internet show a correlation between long tail search visits and higher conversion rates. Is the correlation true?
The answer is yes and no. It isn’t unusual to have lower conversions and higher bounce rates for long tail searches, if your site is not structured to take full advantage of these long tail visits. If you strategically plan with your digital marketing agency how shoppers should find your site today and in the coming years, and combine that with appropriate site content, you should be rewarded with an increase in qualified traffic as well as higher conversion rates and more sales.
It is important that you analyze your own site statistics to see if you are getting higher conversions for long tail search traffic. If you’re looking at long tail traffic from AdWords, make sure you know if you’re including your own brand term in your analysis and if your brand is one, two, or more words on its own, that will skew your analysis.
Source: http://hedgescompany.com/blog/2013/10/why-long-tail-search-will-change-automotive-seo-and-paid-search-forever/
http://www.dealersynergy.com 856-546-2440
Car Salesman Earns OVER $200,000 Selling Cars in Oklahoma, Now Is A Sales Manager
KKR Buying CarsDirect.com Owner Internet Brands for $1.1 Billion
The private equity firm Kohlberg Kravis Roberts has agreed to buy Internet Brands, which operates a portfolio of websites and software, in a bet that it can help the company expand its services.
The deal, which Internet Brands is expected to announce later on Tuesday, is worth $1.1 billion, according to two people briefed on the matter who were not authorized to speak publicly. K.K.R. is buying the company from two other private equity firms, Hellman & Friedman and JMI Equity, which bought it for $640 million in 2010.
Members of the Internet Brands management team, including Bob Brisco, the chief executive, are investing in the deal alongside K.K.R. They will hold a minority stake and continue to run the company.
Internet Brands, based in El Segundo, Calif., owns websites like Lawyers.com, CarsDirect.com and ApartmentRatings.com. The company historically has generated a large portion of its revenue from advertising, while also selling leads to law offices and car dealerships
But more recently, under Hellman & Friedman’s ownership, it has expanded in an area called “software as a service” that provides companies with software to accomplish certain tasks. Its Autodata Solutions business, for example, provides services to companies like Toyota, Ford and Chrysler.
K.K.R. is aiming to expand each of these various business lines, while maintaining the focus on certain broad categories: automobiles, health, legal and a fourth category the company calls home and travel. There are no plans to break up the business, the two people briefed on the matter said.
K.K.R. has previously had success with another technology company that managed a portfolio of assets. In 2010, it acquired Visma, a company based in Oslo that provides businesses with software for accounting and payroll tasks. K.K.R. sold part of its stake in Visma this year.
The private equity firm is also an owner of Go Daddy, a domain name registration company.
“Internet Brands is at an exciting inflection point of growth as the company transitions from a portfolio of web assets to a vertically integrated provider of media and client software solutions,” Herald Chen, the co-head of K.K.R.’s technology investing team, said in a statement. “Its growth has been driven by its powerful, proprietary operating platform and a management team with a focused vision.”
Source: http://dealbook.nytimes.com/2014/06/03/k-k-r-to-buy-internet-brands-for-1-1-billion/?_php=true&_type=blogs&_php=true&_type=blogs&_r=1&
http://www.internetsales20group.com - 856-546-2440
http://www.dealersynergy.com/ 856-546-2440
CEO of Dealer Synergy Sean Bradley hosts "Make Money Mondays" with Special Guest Tammie Lebleu
CEO of Dealer Synergy Sean Bradley normally does a Make Money Mondays segment every Monday providing excellent tips for people in the automotive industry to make money. Each week is a different topic. This version is a special edition because it includes Tammie Lebleu from Orr Nissan Bossier in L.A. As head of internet sales at her company she is a very experienced person that is advising people in the automotive industry how to optimize the use of internet sales. She explains how to optimize social media and the importance of it. Almost everyone is on Facebook, Twitter, YouTube etc. The majority of people even have smart phones so a lot of advertising is done through mobile. In fact she shares she finds 96% of customers have been shopping online. Summary, if you aren't making use of social media and internet marketing, you should be.
Find out more about Nissan Bossier on their website: http://bossiercitynissan.orrnissan.com/Special_Events.html
Get more motivation and personal improvement tips on the Make Money Mondays site: http://www.makemoneymondays.net/
Are you interested in automotive services from Dealer Synergy? It is located in Audobon, New Jersey but serves clients all over the U.S: http://ow.ly/xrSUg
http://www.dealersynergy.com 267-319-6776
Make Money Mondays with Sean V. Bradley - Special Edition - Ryan Holtz - "Work" - Car Sales
http://www.dealersynergy.com 856-546-2440
Dealer Synergy Celebrates 10 Years of Excellence Serving Car Dealerships
http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com
Chrysler Sales Consultant Sold 47 Units In 1 Month & Averages 35 Units Per Month
http://www.automotivedigitaltraining.com 856-546-2440
Make Money Mondays with Sean V. Bradley - "Salesperson's Value Package Proposition" - Car Sales
http://www.automotivedigitaltraining.com ;
Show Your Team How They Can Actually Make Money In Car Sales - Sean V. Bradley Presentation - Sales Manager Super Conference
http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com 856-546-2440
Congratulations Spirit Chrysler, Dodge, Jeep & Ram They Are The June 2014 COVER Of AutoSuccess Magazine & Dealer Synergy Client!
http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com 856-546-2440
Sean V. Bradley Wins The Auto Dealer Live Debate Against Alan Ram, Thanks The Dealers That Voted For Him & Elaborates On His Philosophy
** If you missed the Auto Dealer Live "Thrilla With Villa" Debate with Sean V. Bradley & Alan Ram, then watch the video below:
http://www.ustream.tv/channel/imperial-press-direct ;
Sean V. Bradley Set To Debate Alan Ram Thursday May, 8th at 3:30pm Eastern On "BDC" (I'm going to CRUSH Him)
Awesome That Coach Tony Dungy Gives A Shout Out To Me & Alan :)
http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com ;
Car Salesman "Ups" A Waitress & Sells 2 Different People Cars & Sets 4 Additional Appointments For Future Car Sales!
Sean V. Bradley, CEO of Dealer synergy recently conducted a training session at Roswell Honda in New Mexico and inspired a fledgling Automotive Sales Professional to try some of the Dealer Synergy Prospecting strategies… And the VERY FIRST time, Dexter hit a grand slam home run! Congrats Dex!
http://www.automotivedigitaltraining.com 856-546-2440
Sean V. Bradley Interviews Subi Ghosh - Automotive Internet Sales - Automotive Sales - Car Sales
