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http://www.edmunds.com

http://www.automotiveinternetsales.com

Dealer Ratings & Reviews

Media Kit

Why partner with Edmunds.com?

  • Over 90% of automotive buyers use the Internet1
  • Most Research Occurs on Third-Party Sites2
    - 71% of all automotive audience visit third-party resource sites
    - 61% excluding OEM sites
  • 42% of deeply engaged shoppers use Edmunds.com3
  • Edmunds.com Audience Size4
    - Unique Users: 13.69 Million
    - Page Views per Month: 166 Million
  • Visitor Patterns: 90% of visitors who submit a lead, purchase a vehicle within 70 days5
  • Edmunds.com Demographics6
    - Male/Female: 71%/29%
    - 73% between the ages of 35-64
    - 64% have college or post-graduate degree
    - 91% own their home
    - 62% are employed full-time
    - 79% are married
    - Edmunds.com is the #1 auto site for consumers make $100K+
    - Edmunds.com is the #1 auto site for users with portfolios of $250,000

Edmunds.com is the definitive resource for in-market auto consumers. By partnering with Edmunds.com, you gain exposure to the Edmunds.com consumer.

SOURCE - http://www.edmunds.com/dealers/visitor-demographics.html

One of the BIGGEST Reasons Why Prospects Utilize Edmunds.com is because of their True Market Value "TMV" Pricing... Here is a breakdown of what it is. It is my opinion that EVERYONE in the Dealership, ESPECIALLY the Internet / BDC department needs to not only KNOW about this... but they need to understand how to use this information for their dealership's success

True Market Value® Pricing

TMV

Edmunds.com's True Market Value® gives you the opportunity to optimize customer satisfaction and maximize dealer profitability!

What Is True Market Value® (TMV®)?

  • An exclusive Edmunds resource used by consumers to calculate the price others are paying for new and used vehicles in their area.
  • A proprietary pricing system that takes into account key variables.
  • Free, no-hassle way for dealers to improve customer experience and increase the likelihood of repeat customer visits (sales & service) and positive word-of-mouth referrals.

How True Market Value® Benefits You

  • Reduces primary tension with customers during purchase process (price negotiation) while ensuring you get a fair price.
  • Decreases time spent on price negotiations, allowing you to allocate more time for additional sales or other activities.
  • Negotiations from a TMV® position are generally more profitable than those done from invoice.

Do You Disagree with True Market Value® (TMV®) Prices Reported on Edmunds.com?

If you think our numbers do not accurately reflect transactions in your area, you can help us refine our prices by providing sales data from your dealership.

True Market Value® FAQs

 

  • What is TMV®?
    TMV® is Edmunds' estimate of the most commonly paid, current, actual transaction price for new and used vehicles — the True Market Value® in a particular region.
  • Are TMV® prices regionalized?
    Yes, TMV® prices reflect varying market conditions for new and used vehicle sales throughout the country.
  • How does TMV® benefit me?
    By providing your dealer transaction data, you influence the TMV® pricing for your region. Dealers benefit from providing non-specific dealer data (identified by Zip only) - it enables analysis of selling conditions and trends in your area which you may not be aware of.
  • Why does Edmunds want dealer vehicle transaction data?
    The data is needed to establish Edmunds' True Market Value®. More transaction data translates into higher accuracy for TMV® pricing.

    The goal is to determine the most commonly paid price in the marketplace, based on actual transaction prices, in order to give dealers a fair profit and the consumer a fair deal without lengthy and stressful negotiations.
  • Where does Edmunds get its pricing data from?
    Data is downloaded weekly from the Dealer Management Systems (DMS) of 5,000 dealerships and dealer groups across the country. Edmunds receives data from roughly 25% of all the US dealerships.
  • How is transaction data provided to Edmunds?
    Edmunds uses a contracted vendor to extract only the specific data you have approved for extraction from your DMS. This data is then delivered electronically back to Edmunds.
  • How is the data extraction done?
    It is typically done remotely via a dial-in modem through a user name and password provided by dealer. Dealers also have the option of delivering the data directly to an FTP site. This option enables dealers to bypass data extraction from their DMS by a contracted vendor.
  • What do I need to do to participate in the program? Is there any cost to me?
    Your written authorization is required. There is no cost to the dealer.
  • What does this program require of me on a day-to-day basis?
    Nothing. Once the authorization document is signed, the data is extracted without any interruption to your DMS or daily operations.
  • How often is data electronically transferred from the DMS, and how often is the data updated on Edmunds?
    Data is transferred weekly. Major updates take place on a monthly basis, minor updates are handled weekly.
  • Will information about my dealership or its operations be available to any other person or organization?
    No. Edmunds will not disclose any information that could identify a dealer. The dealer's data will be used solely in aggregate as an input to the determination of TMV®.
  • Does the TMV® price include regional marketing fees?
    They are not called out as a separate line items but, if applicable, they are factored into the overall TMV® price.
  • What items are called out as separate line items?
    National base price, destination charges, regional adjustments, color adjustment, optional equipment and any applicable incentives are called out and figured into a bottom line New TMV® price. Used TMV® prices also include condition and mileage adjustments.
  • Will any data be written to my DMS?
    No.

Source - http://www.edmunds.com/dealers/true-market-value-info.html

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Its official everyone! We have locked in the Date, Time, Location and are currently working on the details for our upcoming Internet Sales 20 Group!


Let Me give you some of the highlights...

  • This is a "REAL" 20 Group... An Internet Sales / Digital Marketing 20 Group. Complete with Bench Mark Composites. I have spoken to over 75 NADA & NCM 20 Groups, I have worked with current and former NADA / NCM Moderators as well as Dealer Principals to create the MOST Amazing Composite & Benchmark Data.
  • I have a FULL Partner on the Actual Composite... A Dealer Principal with over 27 years Automotive Experience!
  • The FIRST 20 Dealerships to SIGN UP for this 20 Group Workshop (BEFORE September 15th) will receive a FREE SWOT Analysis:
    • We will conduct 2 different Mystery Shop Calls, record the MP3, GRADE the calls on BOTH quantitative and qualitative measures.
    • We will evaluate your dealership's Social Media Relevancy
    • We will evaluate your website and create a "punch-list" to identify opportunities to evolve and enhance your site
    • We will analyze your dealer sip's online reputation
    • We will evaluate your dealership's SEO penetration and visibility....
    • And some other important evaluations...
  • We have AMAZING High Level DEALERSHIP Speakers... NATIONALLY RECOGNIZED!
    • Bill Finocchiaro - President of Peruzzi Toyota and COVER STORY for Auto Dealer Monthly Magazine. He took his store's Internet Department from 30+ units per month online to OVER 117 units per month online!
    • Durran Cage - General Sales Manager for Alan Vines Automotive... He will on the COVER of AutoSuccess Magazine THIS SEPTEMBER!! He went from Chrysler OEM Rep, To and Internet Manager selling 27 units per month to building his department to OVER 95 units per month and NOW he JUST got promoted to GSM!
    • Robert Wiesman - Nationally recognized by AutoSuccess Magazine for his profound internet sales success as a SHOWROOM SALES CONSULTANT! He sells OVER 25-30 units per month and has MORE visibility online than most dealerships!
  • We have Some INCREDIBLE Industry speakers in the roster:
    • Susan Givens - Publisher of AutoSuccess Magazine
    • Cory Mosley
    • AJ Leblanc / Car-Mercial
    • Carsdirect
    • Peter Martin - Cactus Sky
    • Fran Taylor
    • Stan Sher
    • Karen Bradley - Dealer Synergy / FranklinCovey
    • Sean Bradley - Dealer Synergy / FranklinCovey
  • We are going to have an AMAZING VIP Networking Cocktail Event & Dinner

*** There is MUCH, MUCH more... I just wanted to give you a little teaser to what is coming. October seems a long time away BUT... it will come faster than we all realize.


So, PLEASE mark your calendars!

Message me if you have any questions!

UPCOMING Internet Sales 20 Group - Mark Your Calendars... October 23rd, 24th and 25th Downtown Chicago at the Hilton

WEBSITE COMING SOON!

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http://www.dealersynergy.com 

I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".

Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet ?Phone and Floor Traffic!

Automotive Internet Sales with Sean V. Bradley, A Dealer Principal, A GM & An Internet Director

http://www.peruzzitoyota.com
http://www.seanvbradley.com

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http://www.dealersynergy.com 

 TrueCar, Yahoo end exclusive partnership

TrueCar Inc., an online car-shopping service, has ended after just six months its exclusive relationship with search engine Yahoo to send auto shoppers to auto dealerships.

Yahoo Autos plans to keep TrueCar and sign other sales-lead generators, Yahoo confirmed in a statement.

Under TrueCar's original deal with Yahoo, TrueCar agreed to pay Yahoo a huge sum -- $50 million per year for three years -- to be Yahoo's exclusive auto-shopping partner. Shoppers on Yahoo Autos were referred automatically to participating TrueCar dealerships.

Under the revised deal, TrueCar's payments to Yahoo will be triggered when TrueCar receives a minimum number of leads and a minimum number of high-quality leads from Yahoo Autos, according to a TrueCar source. Terms of those minimums were not disclosed.

In a statement, TrueCar said: "The new relationship has been forged as a result of a better understanding of both parties' capabilities and aligns economics and services around a vision of mutual success."

The original deal, signed late last year, said Yahoo would deliver 10 million auto shoppers to TrueCar each month. It's not clear if Yahoo delivered that total, and statements from both companies did not address the issue. The exclusive partnership began Jan. 1.

Under the new arrangement, TrueCar will appear as a button that can be clicked on Yahoo Autos. Yahoo says it is opening Yahoo Autos to "multiple dealers and third parties."

Today, though, TrueCar was still displayed prominently on Yahoo with the phrase "Y! Autos in partnership with TrueCar."

Calls to Yahoo for more information on how shoppers will navigate the revised site were not returned.

Under the revised deal signed June 29, Yahoo Autos can sign other lead generators immediately, a TrueCar source said.


Read more: http://www.autonews.com/article/20120705/RETAIL01/120709928#ixzz1zsCbUUL2

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Graphic Courtesy of http://www.automotivedigitalmarketing.com 

http://www.dealersynergy.com 

DETROIT (Reuters) -- The deteriorating European markets have led auto industry executives to worry about possible contagion spreading across the Atlantic, but June new-car sales in the United States are expected to hit a five-year peak for that particular month.

Auto sales, which offer an early snapshot of consumer demand, have been one of the bright spots in the U.S. economy for several months until May results came in short of expectations and raised concerns about the sector's recovery.

Analysts and industry officials, however, said there are just too many old cars that need to be replaced, which will drive consumers into dealers' showrooms.

The average age of cars on the road is an all-time-high 11 years.

"The most interesting thing is the ongoing battle between pent-up demand and concern over financial issues," said Karl Brauer, chief executive of research firm Total Car Score. "There is, by no means, clear sailing ahead on the financial issues, but people are getting really tired of driving their old cars."

Economists polled by Thomson Reuters see the annual selling rate for new cars in the U.S. market in June finishing at 13.9 million vehicles.

That would mark the second month in a row below the 14 million rate, but would exceed last month's 13.7 million.

Opinions vary, however, as TrueCar.com expects a sales rate of 13.6 million, while General Motors CEO Dan Akerson said on Thursday the market was "surprisingly strong" and he saw it finishing between 14 million and 14.2 million.

J.D. Power and LMC Automotive, and Edmunds.com see sales rising 20 percent from last year to about 1.27 million new cars and trucks, while TrueCar sees an increase of 18 percent.

That would be the highest level since 1.46 million were sold in 2007, just before the U.S. economy slipped into a recession that forced GM and Chrysler into bankruptcy.

Some of the projected increase will be due to a recovery by Toyota Motor Corp. and Honda Motor Co. from the impact of last year's earthquake in Japan that hurt U.S. supplies.

Major automakers including GM, Ford Motor Co. and Toyota will report June U.S. new-car sales on Tuesday.

Second-half worries

The downward spiral of the European market has raised concerns, however.

"I'm a little bit worried about the second half because we see softness in Europe," Akerson said Thursday at an event in Chicago. However, his positive forecast for June U.S. sales was based on the pent-up demand in the market.

Ford echoed Akerson's concerns on Thursday when it warned that second-quarter losses from operations outside North America could triple the $190 million first-quarter loss, hurt mainly by weakness in Europe.

The No. 2 U.S. automaker still sees an overall profit, however, as North America remains strong.

"The good news is we still have growth in the economy. It is moderate," Ford North American chief Mark Fields said earlier in the week. "Some of the economic figures in the last six weeks are a little bit contradictory.

The housing starts and permits actually were up. At the same time, we've seen consumer confidence come off its high earlier this year."

Ford expects a June sales pace in the high 13 million-vehicle range, he said.

"The (annual sales rate) does appear to be slowing down from the 14.6 million level in the first quarter, which we attribute to some demand pull forward into the first quarter with the warm winter and an increasingly cautious consumer given some signs of a slowing U.S. economy," RBC Capital Markets analyst Joseph Spak said in a research note.

Spak expects a June sales rate of 13.9 million vehicles, but said lower gasoline prices, easier access to credit and newly launched cars will bolster second-half demand.

He added there are more downside risks to his industry estimate at this time.

Analysts expect sales in June to decline from May, but Kelley Blue Book said such a decrease is what normally occurs this time of year.

Since 2007, the daily selling rate has dropped between 3 percent and 10 percent from May to June, putting the company's projected 8 percent decline within that trend.

Despite the expected second straight month below a 14 million sales rate, analysts are not backing off full-year U.S. sales projections yet.

"Despite the relative slowdown in the last few weeks, the first-half sales results this year indicate a relatively healthy car industry; perhaps the brightest spot in an otherwise struggling U.S. economy," said TrueCar analyst Jesse Toprak. "We expect second-half of 2012 to average around 14.5 million units."

J.D. Power and LMC still expect 2012 sales of 14.5 million new cars and trucks.

"We're seeing healthy retail sales growth as we head into the summer selling season and as automakers change over to the 2013 model-year vehicles," said J.D. Power analyst John Humphrey. "All indicators point toward an industry that continues to get healthy."



Source: http://www.autonews.com/article/20120630/RETAIL01/120629879#ixzz1zNUwocKk

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http://www.seanvbradley.com 

I was onsite today at a Chevy Dealership in Chicago training them on Automotive Internet Sales and specifically "Phone Sales", Phone Process... 

I go into detail explaining my philosophy and strategy. 

If you have any questions about this video gotohttp://www.dealersynergy.com or email me. I would happy to answer any questions you may have.

Automotive Sales Training - Phone Sales - Internet Sales - Business Development - Sean V. Bradley

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P.S. This Real Really Works!

P.S. headline image

http://www.dealersynergy.com 

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom.

Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of this opportunity to maximize their message with a strong P.S.

Do your salespeople know that including a P.S. in their emails is also incredibly effective?

It is such an easy way to increase the impact of your emails. That simple sentence at the bottom of a two or three paragraph email can help you increase urgency, reinforce your main message and add value.

Here are a couple of ideas on what you might include in your P.S.:

1. Main Theme with a Twist
Restate your main benefit from a different perspective. Whether or not they read the whole email, this gives you another chance to deliver your most important information.

2. The Time is Now
Use the P.S. to add urgency. Are the incentives expiring in a few days? Do you only have two left of the particular model in the color they are looking for? Let them know.

3. Add Social Proof
This can be a great place to add a customer review, especially if the review reinforces your particular offer or deals with a common objection or concern people have.

4. Sweeten the Deal
Is there a bonus offer you can add? Here’s the place to do it. For instance, “P.S. – Since it’s raining today and the showroom is a little quiet, my sales manager is including floor mats with the next vehicle sold.”

The P.S. should appear right below your signature line and should only be a sentence or two. Make sure it includes a call to action at the end as well.

Are you using P.S. in your’re emails and if so, what are you using in your postscript? 

P.S.
If you want to see exactly how adding a P.S. to your email makes a difference, include a unique tracking URL in the P.S. so you can measure the clicks.

Source - http://www.dealerrefresh.com/using-ps-dealership-email-follow-up-sales-letter/ 

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