http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com
The Evolution and Natural Selection of Automotive Sales - WEBINAR - Advanced Showroom Sales
Advanced Showroom Sales / Car Sales Training - How To Sell 30+ Units Per Month
Sean V. Bradley, CEO of Dealer Synergy just conducted a POWERFUL 1 hour webinar on "How To Sell More Cars"
It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.
This may help fuel cynics' view that people are far from green when they park a hybrid in front of their 3,000-5,000 square-foot home with an Olympic pool and Lexus SUV in the garage. But at least the trend has money moving through the economy...
PRESS RELEASE:
Newswise — Paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.
The finding is significant because some segments of the older-consumer population control a considerable share of the discretionary income in the United States, and the population size of the “mature market” is growing rapidly, researchers said.
The study is published in the journal Human Factors and Ergonomics in Manufacturing and Service Industries.
“If I want to pay $5 for a ‘green’ detergent or sponge, I’ll know that I’m helping the environment. But those things aren’t highly visible. Other people aren’t going to notice,” said Jay Yoo, Ph.D., an assistant professor of family and consumer sciences in Baylor’s College of Arts & Sciences.
Researchers analyzed a national cross-sectional survey of 314 consumers age 60 and older who had bought hybrid cars. The study showed that their satisfaction was influenced by social values — including pride and prestige — as well as quality and price, not only in vehicle purchase but in future savings on gasoline expenses.
Those three variables — social value, price and quality — are significant in building senior citizens’ customer loyalty as shown by repurchase intention and positive word-of-mouth, Yoo said.
Emotional values — such as excitement – did not significantly influence their purchase intention or satisfaction, according to the study.
“The findings suggest that elderly consumers are concerned about how they appear to others when driving a hybrid car,” the researchers wrote. “They believe that driving a hybrid car builds a positive self-image of the people who drive them.”
“This knowledge can help as a marketing tool,” Yoo said. “Hybrid cars have increased in visibility because of their environmental consciousness. So people may be willing to pay an extra $5,000 or so in order to think, ‘I’m great, and this is good for the environment.’” Previous research has shown that older consumers are more inclined to behave in a pro-environment way than younger people are, he said.
Other researchers were Won-Moo Hur of the School of Business Administration in Pukyong National University in Busan, South Korea; and Jin Hur of the Yonsei School of Business, Yonsei University, in Seoul, South Korea.
--------------------------------------------------------------------------
Tom LaPointe CarChat24 Interactive Media Manager / Industry Analyst
www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195
Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He has been a performance leader in everything from sales and service, to web development and viral marketing.
http://www.dealerwebinars.com/sean2.html
"The Evolution and Natural Selection of Automotive Sales" - FREE Webinar - Sign Up Now!
The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of their top ten for the week. I'm still partial to the ad that picks on the horse. Great marketing campaign!
http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com 856-546-2440
Internet Deptartment and Management: Getting on the Same Page - Automotive Sales - Car Sales
http://www.internetsales20group.com
One of the things I tend to see most when training with Internet Coordinators or BDC Reps all across the country, is that not many of them take the time to identify who they are and what they do at the dealership. Before I continue, lets go over a few statistics that might help to shed a little light on the importance of implementing this strategy.
Why Identify yourself on a call you ask? If I was to call you and say, Hello! May I speak to "Mr. Johnson" ? This is Anthony calling on behalf of Autobytel and ABC Motors....Did I catch you at a good time? What would you assume my job to be within the dealership if I didn't verbalize it to you during the phone call? Most likely a Sales Person, Wouldn't you agree? When a prospect believes that he/she is on the phone with a typical "Sales Person", their Defensive Mechanisms are triggered that much easier, which will result in a very low success rate as it relates to setting appointments. This is where letting the prospect know what you do is vital to increasing the odds in setting an appointment and at the same time, builds value into why it is so great they are talking to you...the "Internet Coordinator". I would say something like the following to get the prospect to Like, Trust and Believe in me.....
Mr./Mr.s Customer, I'm actually not a Sales Person. I'm what you call an Internet Coordinator, you can think of me as like your personal "Car Concierge" or sort of like your "Liaison" to the Sale. You must have went online to get your research done and thats actually what I specialize in and do for customers just like yourself on a daily basis. I will provide you with all the relevant information about the vehicle or vehicles of your interest, send you some emails with videos of the entire vehicle inside & Out and any other information you may need to help you make the best informed decision. This way,when you feel comfortable, I would like to Set you an Exclusive V.I.P. appointment with my Internet Manager as opposed to a Sales Person. This will save you a tremendous amount of time inside the dealership, your vehicle of interest will be ready and waiting for you to test drive and their will be someone waiting for you to show up, saving you at least 45 minutes in the dealership.
Always Remember...there are at least 5-8 other dealerships that this prospect has looked at besides yours, that means there are 5-8 other people calling that same prospect. It makes perfect sense to tell this person exactly who you are, what you do and most importantly, what makes you so much better than the 5-8 other people calling! "Price is only relevant with the absence of value"......Start by building VALUE in yourself....the INTERNET COORDINATOR!
If you have any questions or concerns, please email me at anthony@dealersynergy.com or conatct me directly via my cell phone at 732-456-0753.
"If you want the things most people do not have, you must be willing to do the things most people are not willing to do to get them"
http://www.dealerwebinars.com/sean2.html
Sign Up For The Webinar "The Evolution and Natural Selection of Automotive Sales" Advice From A 30-Car Guy Part 2
Wednesday October 16, 2013, 10:00am Mountain Time
Sean will provide a detailed plan of action to calculate how many calls and appointments are needed to set yourself up to sell 30 cars a month.
The automotive industry, just as any other industry in the world, evolves over time as technology advances and customer engagement changes. The way people buy cars is different now than 20 years ago, and the way dealerships sell cars is different than 20 years. What we’ve learned is that those who are surviving in the automotive industry today have survived Natural Selection because they have evolved with the times. Those who are currently struggling refuse to evolve.
The tactics and strategies have evolved so much over the years. Those dealerships that have adjusted their processes and evaluated their vendors have not only survived the slump but have been excelling and succeeding beyond their expectations.
In this Webinar, I will be discussing the changes in the Automotive Industry and what you need to do to stay ahead of the curve. The modern sales person can’t just follow the “Road to the Sale”. They must position themselves uniquely as Entrepreneurs, mastering more than just sales techniques. I will go into depth on what that means, as well as tips and advice to better position yourself to consistently sell 30 cars every month.
Benfits from the Webinar: During this Webinar, I will provide a detailed plan of action to properly calculate how many calls and appointments are needed each month to set yourself up to sell 30 cars a month. I will discuss specific digital marketing, advertising and sales techniques that will turn a car sales person into an Entrepreneur. Using facts, examples and real life examples of success, you will learn how to properly set goals and elevate your sales success.Presented by:
Sean V. BradleyFounder & CEO,Dealer SynergySean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director. Furthermore, Sean is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Sean is also the creator the Internet Sales 20 Group, an intensive 3-day workshop that is designed for executive management of dealerships. Sign up at www.internetsales20group.com.The Evolution & Natural Selection
Of Automotive Sales
Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive Sales” in the last five to six years has been incredible to say the least. The way the manufacturers market and advertise vehicles is different. The way that dealers sell cars has changed. And even the way that individual sales consultants engage prospects and create opportunities has evolved to an entirely new level.
The Automotive Industry is about to have the best year since the collapse of the economy in 2008. NADA is projecting that we will deliver over 15 Million+ units in 2013! Dealers are selling more cars, more often and more profitably. This is a dramatic difference from the scary times of dealers being shut down and consolidated.
What did we learn from the last five to six years? A lot!
What I have found to be rather shocking is that there are dealers that hear about this “great news” of rebound sales and they don’t believe it. They choose not to believe it. They simply can’t believe it because they personally are not selling more cars. They are not net increasing revenue. So, how can they share in the excitement when it is passing them by? How is it that the economy is coming back for some people and not for others? The answer is simple. The economy is coming back for EVERYONE! The problem is that some dealers are still trying to sell cars like it is 1980, 1990, 2007, etc. But, it’s not that era anymore. Business simply is conducted differently. And until that statement is realized, dealers will continue to get the same results. With the year 2014 just around the corner, times have changed, people have changed, technology has evolved and communication has evolved.
With 85 percent of the world connecting via Email and 62 percent of the world connecting via Social Media, the Internet has become even more prominent and vital to the evolution of the dealership. I truly believe that it was the Internet that saved a lot of dealerships from going out of business and saved a lot more people from losing their jobs during the big recession. The reason I say this is because the dealers that embraced Internet Sales, Business Development and Digital Marketing during the turbulent times are the dealers that survived and thrived and some stronger than ever. They viewed the economic collapse as an opportunity to rise while others fell. Some were even strategically buying up the dealerships going out of business! While some dealers strategically utilized the Internet with a blueprint in mind, other dealers were just lucky and happened to engage Internet Sales and Digital Marketing by default. Either they were desperate or they couldn’t afford traditional marketing anymore, so they turned to digital initiatives as a last resort and found that they had profound success. And at a much cheaper cost! Regardless of how dealers wound up enveloped in Internet Sales, they all found results of success at some level. I am not trying to falsely claim that every dealer that engaged in Internet Sales was successful. I am simply saying that the dealers that DID engage in Internet Sales were more successful than the dealers that rejected it and felt the Internet was irrelevant and a waste of time.
We’ve touched upon the evolution of Automotive Sales, but how does the theory of Natural Selection play a role? Natural Selection is defined as the process by which forms of life having traits that better enable them to adapt to specific environmental pressures, changes in climate, or competition will tend to survive and reproduce in greater numbers than others of their kind, thus ensuring the perpetuation of those favorable traits in succeeding generations.
The correlation car dealerships have with Natural Selection is simple. The weaker, antiquated, bad dealerships will either be consolidated or go out of business and the more evolved, professional, modern “good” dealerships will thrive, grow, conquest and continue to evolve.
Successful Dealerships of the present and the future are completely immersed in Internet Sales, BDC and Digital Marketing, possessing either Internet or Business Development Centers. They buy and generate leads proactively to drive business to their dealership(s). They participate in a proactive approach. They do NOT wait for floor ups to simply walk into their dealerships and buy cars. They find the people to come into the dealership. They are where the people are…the Internet.
Evolved Dealerships understand:
What is next for the evolution of Automotive Sales? Through my experience through training, I have found the answer is in Automotive Sales Professionals themselves. Excitingly, they too are EVOLVING! Evolved Sales Professionals are taking the old saying “The Car Business Is Like Having Your Own Business” and putting it into play at a whole new level.
“Car Sales Is Like Owning Your Own Business” is as powerfully true as it is tremendously misleading! After all, words are just that, words…unless of course you put those words into action. But how can an Automotive Sales professional put those words into action if the Sales Professional isn’t properly trained on entrepreneurship? Most dealerships falsely mislead their Sales Consultants into thinking that they are trained Automotive Sales Professionals and entrepreneurs, which is NOT the case. You do NOT own or run your own business if all you are armed with is the “Road to the Sale”, especially if you don’t even use it consistently.
Truly evolved Automotive Sales Professionals have learned that to own your own business, sustain that business and evolve that business, you must:
And then a Ford Dealership, ABC Ford, has an Internet department and duplicates their own digital strategy like the OEM, then it makes all the sense in the world for Sales Professionals to emulate the strategy of both their Dealership as well as their OEM.
Entrepreneurs know that you must be careful of distractions disguised as opportunities. This reality is one of the most powerful concepts for evolved Sales Professionals to master. Poor time management skills kill a lot of careers in the automotive industry. There are too many Sales Consultants that work a “Bell to Bell” and get NOTHING accomplished. This happens because they do NOT know how to prioritize. They do not have a “Roadmap for success”.
All of my tips and ingredients for success listed above are derived in part from when I was on the front lines selling cars, as a “30-Car Guy”, and in completion from my post front line days as the CEO of a national training and consulting company. I evaluated my automotive experience as a whole and mapped out my formula that helped me achieve 30 units per month, over and over again. Then I modified that formula with the additional information and experience I obtained through working in diverse dealerships all over the country and overseas. I then took that formula and converted it to workshop form for dealerships all over the country, including state associations such as the Detroit Auto Dealers Association (DADA) and the Greater New York Auto Dealers Association (GNYADA).
Let me break down my philosophy for you:
As mentioned prior, a Sales Professional should not just show up to work without a methodical plan and just try to sell as many cars as possible without a defined plan. As Dr. Covey says (Author of the 7 Habits of Highly Effective People), You must “begin with the end in mind”. That means that you should start by identifying:
Once you identify the “plan”, you must identify the “how” or the implementation. There are eight main ways an Automotive Sales professional can sell an automobile:
Unfortunately for the success of the automotive sales professional (and ultimately the dealership), MOST Sales Consultants only sell from 2-4 areas and some even from 4-6, but very few Sales Consultants engage ALL eight opportunities to sell an automobile.
Below you will see a grid that I created, which allows a Sales Professional to truly “Mind Map” their projections.
It breaks down:
For example, if an Automotive Sales Professional wants to sell 30 units a month and generate over $12,000, how are they going to do it?
Firstly, you need to know the following variables:
In the end, the right amount of “conversations” will result in the right amount of “in dealership” visits, which will ultimately result in the 30 units delivered, satisfying your “end in mind”.
Automotive Sales has evolved tremendously since the economic collapse in 2008. It was through Natural Selection that the “strongest” and “adaptable” dealers survived. The same evolution that was responsible for the dealership’s survival then has transferred to the newest evolution of the Automotive Sales Professional today. With that being said, I guarantee, if you follow the plan herein, you will be successful.
In my next article I am going to break my philosophy down even further and provide even more tactical strategies. Specifically in my next article, I will discuss how Automotive Sales Professionals can prospect utilizing advanced technologies and strategies that will empower them to truly “Own Their Own Business”.
If you have any questions about this article or if you would like a sneak peek of the information I will elaborate on in my next article, please feel free to call me at 267-319-6776, email me at sean@dealersynergy.com OR, please visit me at the www.internetsales20group.com
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to receive a $300 Visa gift card. But you can't win if you don't answer the questions! Please click on the link below to get started, and in less time than it takes to finish your cup of coffee, you will be entered into the prize drawing. In order to be eligible for the prize, you must work at a dealership and be a resident of the U.S. or Canada.
Thank you so much for your time and participation!
Click here to get started:http://www.surveymonkey.com/s/AutoUSAFall2013AIS
http://www.makemoneymondays.net
Make Money Mondays With Sean V. Bradley - Automotive Sales - Showroom New Hire Tips & Advice
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to receive a $300 Visa gift card. But you can't win if you don't answer the questions! Please click on the link below to get started, and in less time than it takes to finish your cup of coffee, you will be entered into the prize drawing. In order to be eligible for the prize, you must work at a dealership and be a resident of the U.S. or Canada.
Thank you so much for your time and participation!
Click here to get started:http://www.surveymonkey.com/s/AutoUSAFall2013AIS
Get a FREE Copy of this book 9/10/2013 & 9/11/2013
Get your copy here http://j.mp/stupidfreebook
As a 20 year car guy I've been given a LOT of bad advice over the years and I've made a TON of mistakes and I figure the best thing I can do is help others avoid some of those pitfalls. Plus, I love reading but the book has to be an easy read, a fast read, because I have work to do and so do you.
I'm giving away my book FREE today and tomorrow and all I ask is that you give it an HONEST review. If you enjoy it, head back to the link and tell everyone what you liked. If you think it sucks, tell everyone it sucks! Honesty is the best policy :)
If you’re looking for a grammatically well-written book by someone with an MBA that will put you to sleep; this is the wrong book for you. However, if you’re looking for a book written by someone who has spent 20 years in the trenches of sales, succeeding AND failing over and over so that you can learn from their efforts and improve your career….READ THIS BOOK!
The late, great, Zig Ziglar once said: “You can get anything you want in life if you are just willing to help enough other people get what they want.”
Those words have been a constant inspiration in my sales career so I want to help you get what you want. That said, I believe that everyone who gets into sales really wants to be successful but most of them, like me, start out with little or no direction, knowledge or training on how to reach that goal of success.
This means that we start out “stupid” in our sales career. When we don’t know what we’re doing, we look for advice from our peers but unfortunately they have little more training than we do, they’ve just got the experience of ‘time served’ so technically, they’re “stupid” too.
I’m not saying it to be mean because it’s not totally their fault, their manager was probably “stupid” too and his manager probably was too.
In sales, too many of us have learned from those who did their best but really didn’t have the knowledge, talent, or ability¬ to give us what we needed to be successful so the stupid cycle just keeps going.
This book will show you how to completely F*$K up your sales career. Hopefully this book will put a few smiles on your face while sharing real life examples of epic sales failures as well as solid practices for how to ‘Stop the Stupid’.
GET YOUR FREE COPY OF THE BOOK HERE Http://j.mp/stupidfreebook
Thanks in advance for reading and sharing - feel free to give this link to EVERYONE you know that wants a fun read!
Helping the best get better,
Mat Koenig
CEO & Founder
KonigCo & iCarMedia
www.konig.co | www.icarmedia.com
Did you watch some of the Olympics or hear news reports from the games? The Olympics are always fascinating for two reasons: The performances are amazing, and the back stories for each and every Olympian are just as amazing, if not more so. My question for you is, are you an Olympian?
One definition of an Olympian, of course, is someone who competes in the games. Other parts of the definition can be:
• Majestic in manner
• Superior to mundane affairs
• Surpassing all others in scope and effect
If you are great at what you do, you are truly majestic. If you are great at what you do, you are definitely superior to mundane affairs, and you will surpass all others in scope and effect. If you are producing great results, you are an Olympian; if not, it is simply a choice to be so if you choose.
Often, through fear-based and limited thinking, people make excuses for their lack of performance by saying why they are not getting results or cannot get results. You will also hear people make excuses as to why others are having those results when they are not. The key word is excuses.
Whenever you hear an Olympian interviewed, you often hear the same components. First, they set a goal. Next, they began a course of intense action that involved extraordinary planning, practice, coaching, mental preparation, persistence, perseverance and adjustment to set-backs. You often hear of breakthroughs that come through tragic conditions.
You can be an Olympian at anything you choose if you are willing to set a strong goal and create Olympian habits. Listen to the stories that are told about the athletes. They all get up early every day and follow a habitual course of intense training. The athletes are continually seeking advanced coaching, where massive gains can sometimes come from slight adjustments. The athletes are always seeking even one slight change that can make a difference. Every single athlete can describe conditions of self-doubt, or times where their will seems to be lacking, but they persevere and can see what has come from their persistence.
When you watch a swimming event and examine the time difference between the first and third-place finisher, it can be shocking how close they are. If you watch a volleyball match, you can see a long, grueling match often come down to one play. Watch a judo competition and you may see the winner get their result from one perfectly executed maneuver. In all of these examples, the difference between winning and losing can be slight. In business, if you were to put forth the effort demonstrated by the Olympic athletes, you will always win in the long run. You cannot be denied — it is as absolute as turning on a light. Would you do what it takes habitually if you knew you could not fail? So, go do it. Be an Olympian.
If you would like my free Special Report “Ten Things You Can Do to Become an Olympian,” e-mail me at the link below with the “Olympian” in the subject line.
http://www.internetsales20group.com
Danny Benites, GM Of Greg Lair Buick GMC Will Be a Panelist At Internet Sales 20 Group Los Angeles
“In the mind of the beginner there are many possibilities, and in the mind of the expert there are few.”-Suzuki Roshi
What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.
People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these evaluations are subjective. Opinions of you are simply that, opinions. What someone thinks of you does not necessarily have to have anything to do with who you are. The opinion that matters most is your own.
You create your own reality. Who you believe you are is who you will become. You are who you decide to be at any given moment. You really don’t need anything that you might be telling yourself you need. I call this the “When – Then” syndrome. Example – When I get this, then I will do this.” Imagine your limitations are written on a dry erase board. Simply erase them and then take action.
You must continually feed your subconscious mind with the images and messages of who you want to be. Your subconscious does not reject any images or messages. Therefore, what you impress, you express. The dominant messages and images win out, good or bad. Write down what you desire. Write it again and again until you can see it in your mind’s eye. Picture your desires in present tense, as if they have already occurred. Don’t let anyone detract from your mission.
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation
As a sales person you are in business for yourself. Having a mentality of being the CEO of your company is crucial to developing your business. The dealership signs your check, and you fill in the numbers.
You have a better opportunity than ever to be successful. The key to your long-term success as a sales person is the creation of a dynamite marketing strategy that dealers overlook and most sales people are too lazy to do.
Your first step is to create a marketing web. Take a sheet of paper and list every way that you receive customers. The first two ways you probably listed were from walk-ins and phone prospects. These are produced by the dealership and are therefore the ones over which you have no control. Begin to control your destiny and think of ways to produce customers from other resources.
What other sources of leads did you list? Here are some suggestions: referrals, service drive, service tickets, be-backs, affiliations, repeats, targeted phone calling, database marketing, targeted list mailings, orphan owners, lost customer marketing, coupon swaps, joint-venture advertising, community board flyer, door-to-door flyers, Web site and many more.
For each source at least one strategy of creating leads should be chosen. If you execute one strategy a day on 10 ways to create leads, your leads will grow exponentially over time. Your business will hit a period of critical mass and explode.
At that point, a sales person has the best job in the dealership. Your pay, hours, stress and job security will be better than the managers’. Your risk will be zero, your investment minimal and most everything is supplied for you.
Why don’t more sales people take this road of action to success? Usually, it’s a lack of buy-in. If you haven’t begun to create a business of your own, it’s because your belief system doesn’t buy into the idea of a self-created destiny in sales. Either you have “Manageritis”, don’t believe you will be selling vehicles for a career, don’t believe you will be at your current dealership in the future, don’t believe it can be done or you’re lazy. The truth sucks sometimes.
Success and failure are all about belief systems and habits. You have to believe and live it everyday for it to work. Speaker and business philosopher Jim Rohn once was asked if you had to take successful actions everyday to be successful and he replied, “Only on the days you want to be successful.” Actually, if you only take successful actions every once in a while, you can’t even be successful on those once-in-a-while days. It takes sustained effort.
If you begin to execute a strategy of marketing and don’t have immediate success, you can’t quit. It’s easier to say something doesn’t work than it is to use the lack of success as a path to figuring out successful actions. Marketing in itself is a series of miscalculations to figure out what works. The greatest marketers of all time have failed more than they have been right. To great marketers, all failures are just tests on the road to figuring out the right formula.
As a small marketer in the Internet age, you can appear to be bigger and more successful than you really are. You can create a successful brand. You can be more agile and target more than larger businesses such as dealerships can do with traditional advertising. The over-hyped, over-competitive marketplace is perfect for the dedicated and creative sales person of today.
