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People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an automotive professional with limited time during the day stay ahead and not miss out on the important things?
#AutoMarketing
It's one of the keys to success.
There are content producers galore in the industry. Everyone has an opinion on what to do with search, social, websites, analytics, CRM, classifieds, PPC, banner ads, and every other aspect of internet sales. Throw in the best practices and tips on how to actually work with customers and you have a huge mess. It's not that it's bad. It's that it needs to be curated.
The Twitter hashtag #automarketing is the easiest way to do it. Sure, there's going to be poor content that makes its way into the hashtag. That's inevitable. Many use it as a marketing tool to get their message out regardless of quality. However, the majority of what gets into the hashtag and stays at the top is high-quality.
Here's how it works. People read the blogs, social networks, and industry websites. They find content they like. They share this content on social networks like Twitter. Those who are very active on the internet side of the industry realize that certain hashtags like #AutoMarketing and #CarDealers get fed into Twitter chatter monitor widgets everywhere on the web. Thus, they put in the hashtag whenever they find something of interest.
The more that people curate and share the best content, the more powerful the hashtag becomes. It's not just the industry sites that get posted. Marketing sites that have content pertinent to car dealers often find their content shared with the hashtag as well.
If you want to stay ahead of the curve, this is one of the easiest ways to do it. Just do a search in Twitter for "#AutoMarketing" and you'll find content that curators have enjoyed. You can become a curator yourself by adding it to tweets of important industry posts. The more people that do it, the better the hashtag can become.
We need curation. You can save time by taking advantage of it. You can help by participating.
http://www.automotiveinternetsales.com
Blind Automotive Sales Trainer, LA Williams Shares A Powerful Success Story - Phone Sales
My Activities Manager made me a Braille Note that read, "Happy Friday"; it brought me joy.
Today, focus inside on joy. Feel joy. See yourself in joy. As you connect to the joy inside you more often, your whole world will shift to reflect that joy. You will attract people, circumstances and events to deliver joy to you - because you are magnetizing joy.
This post came across in my Newsfeed on Facebook. It already has over 126,000 likes and nearly 20,000 shares. So, I figured I'd share it here...
"When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 Beers.
A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.
The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was.
The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full.. The students responded with a unanimous 'yes.'
The professor then produced two Beers from under the table and poured the entire contents into the jar effectively filling the empty space between the sand.The students laughed..
'Now,' said the professor as the laughter subsided, 'I want you to recognize that this jar represents your life. The golf balls are the important things---your family, your children, your health, your friends and your favorite passions---and if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car.. The sand is everything else---the small stuff.
'If you put the sand into the jar first,' he continued, 'there is no room for the pebbles or the golf balls. The same goes for life.
If you spend all your time and energy on the small stuff you will never have room for the things that are important to you.
Pay attention to the things that are critical to your happiness.
Spend time with your children. Spend time with your parents. Visit with grandparents. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and mow the lawn.
Take care of the golf balls first---the things that really matter. Set your priorities. The rest is just sand.
One of the students raised her hand and inquired what the Beer represented. The professor smiled and said, 'I'm glad you asked.' The Beer just shows you that no matter how full your life may seem, there's always room for a couple of Beers with a friend."
-Author Unknown
Thoughts?
http://www.cactussky.com
http://www.internetsales20group.com
Peter Martin, CEO of Cactus Sky Will Be a Speaker At The Internet Sales 20 Group - Email Marketing
http://www.internetsales20group.com
Helion & The Internet Sales 20 Group Are Giving - A - Way $1,000 CASH For The "Best Idea Contest" - Automotive Sales
Just wanted to share an idea with everyone. We have found it challenging to keep our internet coordinators on pace with the number of total calls required each day.
After reviewing where we were for the month with Sean Bradley, I decided we needed to emphasize this area more and make sure it is no longer a topic for improvement each month.
The action I took as a result of this conclusion was to post it on our white board in the BDC. It is now clearly displayed and updated each day showing #total calls needed for the month, # of calls made and # of calls remaining for the month.
With this "top of the mind awareness", we are on pace as of today, for 129 calls per coordinator each working day of the month.
YouTube keeps adding cool stuff out of nowhere and not announcing the changes. I get this odd feeling that the YouTube staff gets very excited about releasing a new feature and taking bets on how long it takes before someone notices. Within the last 24 hours, YouTube has just added a feature called "InVideo Programming" under the Settings tab. Clicking on it gives creators two options. You can now "brand" all of your videos by uploading an icon that represents you, and you can also "feature" a video on all of your other videos, giving creators the chance to push a video across their entire catalog.
InVideo Programming: How It Works
Here's what you do:
Go to your Video Manager and click Settings.
Underneath Channel Settings, click InVideo Programming.
When you click that, you see this:
InVideo Programming – Feature Channel:
Feature Your Channel allows you to upload an image, whether your channel's avatar or a custom image, and you can place it in the top/bottom, left/right of the picture. You can keep the branding throughout the duration of the video, or you can customize the length that it lasts:
So this gives you the chance to "brand" your channel much like a TV network does with their logo at the bottom of the screen. Branding like this is a good way to give viewers context: if they are specifically looking for your videos, a logo like this ensures that what they are seeing is yours, and if you happen to have a lot of entertaining/informative videos that keep coming up during a viewer's stay on the site, seeing the brand over and over gives your channel great recognition while people browse YouTube.
Here's the latest ReelSEO Creator's Tip, with our icon showing up during the last 15 seconds (top right):
InVideo Programming – Featured Video
The other feature is Feature A Video. With annotations, you can direct people through links to videos, and you have to go to each individual one to create them. With this feature, you can push a video of your liking across every single video you have in your catalog. It places a thumbnail of the featured video into the corner of every video so that no matter which one a viewer is watching, it's there, ready to be clicked. You get to push a video that you think either represents your best, or you can push one you don't think got the attention it deserved. Now, it's way more dynamic than having a little text link show up. Hopefully, they'll make this more customizable in the future so that you can feature a number of different videos across different areas of your catalog. But for now, this is a nifty feature.
Source: YouTube Quietly Launches InVideo Programming: Apply In-Player Branding Across All Your Videos, Instantly http://www.reelseo.com/youtube-invideo-programming/#ixzz28s1pkETZ
©2012 ReelSEO
If your thoughts contain noticing "you do not have it yet", you will continue to attract "not having it yet". You must believe you have it already. You must believe you have received it. You have to emit the feeling frequency of having received it, to bring those pictures back as your life. When you do that, the law of attraction will powerfully move all circumstances, people, and events for you to receive.
LA Williams is helping to unlock the doors to success. Please post your success stories here. I want to share in your celebration.
Humor brings insight and tolerance. Irony brings a deeper and less friendly understanding.
Agnes Repplier
Humor distorts nothing, and only false gods are laughed off their earthly pedestals.
Agnes Repplier
NEW YORK (CNNMoney) -- U.S. car buyers flooded showrooms in September, sending auto sales to their highest level in more than four years.
Overall sales were were up 13% from a year ago, according to sales tracker Autodata, which put the pace of sales at an annual rate of just under 15 million vehicles. That easily topped most forecasts and was even better than the spike in sales caused by the government's "Cash for Clunkers" program three years ago. The last time sales reached this level was February 2008, before gas prices surged and the financial meltdown caused a deep, sustained drop in auto sales.
The sales pace came despite some disappointing results from the two leading Detroit automakers.
General Motors (GM, Fortune 500) reported only a 1.5% increase in sales from year-ago levels on Tuesday, while Ford Motor (F,Fortune 500) sales slipped 0.1%. Both results were a bit below forecast.
But Chrysler Group reported that sales jumped 12% from a year earlier, easily topping forecasts. Toyota Motor (TM) also beat expectations, reporting its sales surged 41.5% from year-ago levels, while Honda Motor(HMC) posted a 30.9% jump in sales as well. A year ago both automakers were struggling with limited supplies of vehicles due to the Japanese earthquake and tsunami.
But it wasn't just the Japanese automakers who posted strong gains. Volkswagen Group, which includes the VW and Audi brands, posted a 32% jump in sales while Hyundai Motor, which operates the Hyundai and Kia brands, posted a 23.4% gain.
Related: The 11 best cars in America
"Pent-up demand continues to be released, and it's being supported by the fact that car loans is more widely available," said Michelle Krebs, senior analyst with Edmunds.com.
The automakers were able to achieve the strong sales even without using cash-back offers and other discounts to attract buyers.
"It's a dream scenario for automakers - low incentives, higher sales. It all equals higher profitability," said Jesse Toprak, analyst with TrueCar.
Consumer confidence has also been on the rise, which helps to boost sales. But Americans are also hitting showrooms due to the limited supply -- and high prices -- of used cars, said Krebs. Production of new cars was at such a low level three to four years ago that the supply of late-model used cars is now much tighter than normal.
"Retail sales in early September were 15% higher than they were a year ago, which is reflective of a healthy market," said John Humphrey, senior vice president of global automotive operations at J.D. Power and Associates.
GM and Ford had strong months a year ago due to the supply problems at Japanese competitors, which kept them from posting some of the big gains that their rivals reported in September. Part of the reason both companies missed forecasts was a drop in their less profitable fleet sales to businesses such as rental car companies. Sales to consumers, the more important sign of strength, were pretty much on target. 
Source - http://money.cnn.com/2012/10/02/news/companies/car-sales/index.html?hpt=hp_t3
